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niesr.ac.uk

https://niesr.ac.uk· First analyzed 03 May 2026· Updated 03 May 2026
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niesr.ac.uk
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Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

162.159.136.54

Site Location

🇬🇧 London, United Kingdomvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

five.freethought-dns.com.four.freethought-dns.uk.six.freethought-dns.net.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.1 MB
127 requests

Image Optimization

Lazy LoadResponsiveImageKit
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
NIESRv1.0Custom
by Contra Agency

Technology Stack

24 Technologies Detected

Plugins

14
Smooth Back To Top ButtonEvents Calendar ProThe Events CalendarEvent Tickets PlusEvent TicketsBbpressGd Power Search For Bbpress
WooCommerce
Woocommerce Memberships
Gd Bbpress AttachmentsWp Sentry Integration
Woocommerce Gateway Stripe
Breeze
Yoast SEO

Analytics

3
Google Analytics
Google Analytics 4
Sentry

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

CDN

1
Cloudflare

SEO Analysis

A82/100
26
7
0
Meta Tags8/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T5/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile1/4
Indexability3/3
N
niesr.ac.ukniesr.ac.uk

Home Page - NIESR

The National Institute of Economic and Social Research is Britain's longest established independent research institute.

Title Length17 chars

Recommended: 50-60 chars (~106px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    28 URLs

    28 sub-sitemaps

    robots.txt

    36 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    35/100
    Needs Work
    10 10

    Sponsored

    AI & LLM Readiness

    D54/100
    Bot Access
    17/25
    Machine Read.
    13/25
    Schema Data
    8/25
    Citation
    16/25

    AI Bot Access

    8/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User
    data-nosnippet

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:7%
    Words:1,760
    Token eff.:Optimal
    Sections/1K:10.2
    Depth:1/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary10w
    Descriptive Headingsavg 7.5w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (6)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    93/100
    17
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    39/100
    F
    421 mg
    CO₂e / view
    4.1 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    481 mg
    vs
    Returning (cached)
    241 mg
    Annual (10K/mo)
    50.5 kg
    Emission Segments
    Data Center
    21 mg
    Network
    124 mg
    Device
    277 mg
    Resource Breakdown
    JavaScript
    176.7 KB
    Images
    3.4 MB
    CSS
    462.5 KB
    Fonts
    2.3 KB
    HTML
    21.7 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
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    A+

    Security Score

    91%Excellent
    Interactive

    HTTPS

    WAF

    32d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    06.03.2026

    Valid Until

    04.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    niesr.ac.uk

    SHA-256 Fingerprint

    E4:D5:E0:C0:BC:FC:76:FE:B5:E5:1B:DE:DF:9C:90:7D:93:A1:85:12...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 0s(max-age=0)
    cache-provider
    CLOUDWAYS-CACHE-DC
    cf-cache-status
    HIT
    cf-ray🇫🇷 Paris
    9f5ede1c9f479edc-CDG
    content-encoding
    ⚡ Brotli(br)
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    niesr-ac-uk.mail.protection.outlook.com

    Domain Information

    niesr.ac.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    76/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Bree Serif + Lato

    WCAG AAA
    78/100
    Readability
    /30
    22/30

    20px · LH 1.40

    Hierarchy
    /20
    16/20

    2.4x ratio · ✓ H1→H6

    WCAG
    /25
    24/25

    10.93:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 7 req

    Heading Font

    Bree Serif

    Serif48px

    Body Font

    Lato

    Sans20px

    Contrast Ratio

    10.93:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~35 CPL

    Narrow lines
    48px
    h1
    45px
    h2
    32px
    h3
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 17/100. Consider shorter sentences and simpler words.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 10.9:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.4x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 17

    Color Palette

    6 unique colors
    8.62:1 AAA Light
    #ffffff
    Primary· 41.00000000000001%
    #524953
    Other· 3.3%
    #201228
    Secondary· 12.1%
    #a2937f
    Secondary· 7.4%
    #dbccb6
    Secondary· 5.1%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    4

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    0
    Async
    4
    Defer

    Top Script Sources

    niesr.ac.uk(15)js-na1.hs-scripts.com(1)js.hubspot.com(1)js.hs-analytics.net(1)js.hsadspixel.net(1)

    Website Identity

    National Institute of Economic and Social Research

    National Institute of Economic and Social Research

    Organization

    National Institute of Economic and Social Research

    enquiries@niesr.ac.uk
    +4402072227665

    2 Dean Trench Street, London

    SW1P 3HE, London

    GB

    Location detected: 🇬🇧 United Kingdom, Londonvia schema_nap
    📧 Microsoft 365en-GB

    Sponsored

    Last analyzed: 03 May 2026 at 11:19

    Historical Analysis & Change Tracking