Back to Search
nielsenmassey.com favicon

nielsenmassey.com

https://nielsenmassey.com· First analyzed 17 May 2026· Updated 17 May 2026
Export
nielsenmassey.com
Desktop screenshot of nielsenmassey.com
Mobile screenshot of nielsenmassey.com
Mobile

Sponsored

Hosting Provider

Sucuri

IP Address

192.124.249.169

Site Location

🇺🇸 Waukegan, United Statesvia schema_nap

Server Location

🇺🇸 Homewood, United States

ASN

AS30148

Organization

Sucuri

Server

Sucuri/Cloudproxy

CDN

Sucuri

WAF

Sucuri

Nameservers

aisha.ns.cloudflare.com.braden.ns.cloudflare.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
894 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.4 MB
160 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms
Nielsen Masseyv1.7Custom
by Graticle, Inc
View Theme

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

36 Technologies Detected

Plugins

12
Cookie Law InfoMatch MePost Views CounterShare ThisSearch Filter ProWp MembersCf7 Conditional FieldsMalinky Ajax PaginationResponsive MenuStop User Enumeration
Contact Form 7
Yoast SEO

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

3
Tailwind CSS
Chakra UI
Bootstrap

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Advertising

3
Google AdsTikTok PixelOutbrain

Libraries

2
jQueryv3.6.0
jQuery UI

UI Components

2
SwiperFancybox

Security

2
Sucuri
reCAPTCHA

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Social

1
ShareThis

Customer Support

1
Zendesk

SEO Analysis

B76/100
20
8
0
Meta Tags12/15
Content10/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images2/7
Links2/5
URL5/5
Social4/5
Freshness2/4
Mobile3/4
Indexability3/3
N
nielsenmassey.comnielsenmassey.com

Nielsen-Massey Vanillas - The Finest Pure Vanilla Extracts and Flavors

Nielsen-Massey Vanillas offers the finest pure vanilla extracts, pastes and flavors worldwide and is the preferred choice of bakers and chefs.

Title Length70 chars

Recommended: 50-60 chars (~414px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    7 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    33/100
    Needs Work
    9 11

    Sponsored

    AI & LLM Readiness

    D56/100
    Bot Access
    20/25
    Machine Read.
    9/25
    Schema Data
    12/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:1,656
    Token eff.:Optimal

    Structured Data

    4 JSON-LD
    FAQPage×1.5Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary26w
    Descriptive Headingsavg 5.7w
    Canonical URL
    Open Graph2/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    70/100
    11
    Passed
    5
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    5/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    24/100
    E
    298 mg
    CO₂e / view
    2.4 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    341 mg
    vs
    Returning (cached)
    170 mg
    Annual (10K/mo)
    35.8 kg
    Emission Segments
    Data Center
    67 mg
    Network
    72 mg
    Device
    160 mg
    Resource Breakdown
    JavaScript
    523.4 KB
    Images
    1.4 MB
    CSS
    422.4 KB
    Fonts
    4.8 KB
    HTML
    42.4 KB
    Other
    1.3 KB
    Green Hosting Not Verified
    Sucuri
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    66%Fair
    Interactive

    HTTPS

    WAF

    34d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Starfield Technologies, Inc.

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    22.03.2026

    Valid Until

    20.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    nielsenmassey.comwww.nielsenmassey.com

    SHA-256 Fingerprint

    22:70:69:56:8E:3C:C0:3B:0E:62:08:3B:55:D1:47:25:8D:DF:76:90...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=2592000, h3-29=":443"; ma=2592000
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-length
    43141
    content-security-policy
    upgrade-insecure-requests;
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    73

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    smtp1-mke.securence.com
    smtp1-msp.securence.com

    Domain Information

    nielsenmassey.com

    Domain Age
    26y 5m

    Created

    21.12.1999

    Expires

    21.12.2028

    Last Updated

    22.12.2025

    Registrar

    Wild West Domains, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieYes

    Cookie Consent Banner
    CookieYes
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieYes
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    69/100
    Mobile Friendly37 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
    4 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Work Sans

    WCAG Partial
    74/100
    Readability
    /30
    24/30

    16px · LH 1.44

    Hierarchy
    /20
    18/20

    4.58x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    15/25

    2 fonts · 3 req

    Heading Font

    Work Sans

    Sans73px

    Body Font

    Work Sans

    Sans16px

    Contrast Ratio

    1:1

    30 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    73px
    h1
    64px
    h2
    38px
    h3
    16px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.44 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 30 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.6x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    GGoogle FontsAAdobe FontsFluid Type (rem)

    Color Palette

    8 unique colors
    Light
    #410701
    Accent· 36.8%
    #d19555
    Accent· 7.6%
    #69321f
    Primary· 0%
    #822f03
    Accent· 7%
    #be6e1d
    Accent· 7%
    #5b1d0c
    Primary· 6.6%
    #f6ebdb
    Accent· 5.6%
    #8e5726
    Accent· 4.2%

    Business & Marketing Stack

    9 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    TikTok PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    GDPR Cookie ConsentFree

    Cookie consent and privacy compliance tools

    Social Media

    2
    Facebook SDKFree
    ShareThisFree

    Social widgets and sharing tools

    5

    Categories

    9

    Total Tools

    0

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    18
    Async
    0
    Defer

    Top Script Sources

    analytics.tiktok.com(5)connect.facebook.net(4)googletagmanager.com(4)scripts.clarity.ms(1)clarity.ms(1)

    Website Identity

    Nielsen-Massey Vanillas

    Nielsen-Massey Vanillas

    Organization
    26 years old

    1550 Shields Drive, Waukegan

    60085, Waukegan, IL

    US

    Location detected: 🇺🇸 United States, Waukeganvia schema_nap
    Wild West Domains, LLCen-US

    Sponsored

    Last analyzed: 17 May 2026 at 07:17

    Historical Analysis & Change Tracking