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nichols.edu

https://nichols.edu· First analyzed 12 May 2026· Updated 12 May 2026
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nichols.edu
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Hosting Provider

Nichols College

IP Address

72.22.183.150

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Dudley, United States

ASN

AS46887

Organization

Nichols College

Server

Apache

Nameservers

ns13.digicertdns.net.ns12.digicertdns.com.ns10.digicertdns.com.ns14.digicertdns.net.+2 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint
321 ms10%
Speed Index
417 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.9 MB
75 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
WordPress
Infrastructure
Hosting
Nichols College

Technology Stack

13 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Other

1
Three.js

UI Components

1
Fancybox

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Web Servers

1
Apache

Plugins

1
Yoast SEO

SEO Analysis

B77/100
24
6
1
Meta Tags8/15
Content12/12
Headings8/8
Technical20/25
E-E-A-T2/7
Images4/7
Links4/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
N
nichols.edunichols.edu

Nichols College

Nichols College is a small business school and college in Dudley, MA with innovative approaches to earning bachelors and graduate degrees that go beyond basi...

Description truncated.
Title Length15 chars

Recommended: 50-60 chars (~84px / 580px)

Description Length181 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (83/86) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

3 rules

Local SEO

Local Search Readiness

36/100
Needs Work
11 8

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
8/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:6%
Words:1,467
Token eff.:Optimal
Sections/1K:0.7
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary159w
Descriptive Headingsavg 3w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
79/100
15
Passed
2
Critical
3
Warnings
Images & Alt Text
13/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
30/100
F
751 mg
CO₂e / view
5.9 MB
Page Weight
5%
Cleaner Than
New Visitor
858 mg
vs
Returning (cached)
429 mg
Annual (10K/mo)
90.1 kg
Emission Segments
Data Center
168 mg
Network
180 mg
Device
403 mg
Resource Breakdown
JavaScript
461.8 KB
Images
2.3 MB
CSS
537.4 KB
Fonts
1.4 KB
HTML
22.2 KB
Other
2.7 MB
Green Hosting Not Verified
Nichols College
7 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

No WAF

287d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

23.01.2026

Valid Until

23.02.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.nichols.edunichols.edu

SHA-256 Fingerprint

64:C9:58:D5:56:AA:A9:FF:40:AD:CD:6A:40:0A:24:01:BB:0E:A2:EA...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

access-control-allow-headers
Origin, X-Requested-With, Content-type, Accept
access-control-allow-methods
POST, GET
access-control-allow-origin
www.nichols.edu
cache-control
🟡 1 Hours(max-age=3600, must-revalidate)
content-encoding
📦 Gzip(gzip)
content-length
22478
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

nichols-edu.mail.protection.outlook.com

Domain Information

nichols.edu

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
83/100
Mobile Friendly12 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Poppins + Rubik

WCAG Partial
66/100
Readability
/30
14/30

14px · LH 1.50

Hierarchy
/20
19/20

7.65x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

System fonts

Heading Font

Poppins

Sans104px

Body Font

Rubik

Sans14px

Contrast Ratio

1:1

14 issues

Reading Comfort

~39 CPL

Narrow lines
104px
h1
46px
h2
18px
h3
14px
p

❌ Critical: 14px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 31/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 7.7x larger than body text.

GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 31

Color Palette

12 unique colors
Dark
#585757
Other· 7.9%
#121707
Accent· 27.499999999999996%
#224c70
Accent· 15.5%
#123d5f
Accent· 8.5%
#406483
Secondary· 8.3%
#f0eee5
Primary· 6.3%
#3c352e
Text· 5.1%
#072d47
Accent· 5%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

2

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

25 Resources

20
Scripts
5
Styles
16
Async
4
Defer

Top Script Sources

googletagmanager.com(7)local(5)connect.facebook.net(2)scripts.clarity.ms(1)google-analytics.com(1)

Website Identity

Nichols College

Nichols College

Organization

Learn. Lead. Succeed.

admissions@nichols.edu
800-470-3379
www.nichols.edu/
Location detected: 🇺🇸 United Statesvia ip
📧 Microsoft 365en-us

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Last analyzed: 12 May 2026 at 00:29

Historical Analysis & Change Tracking