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newrock.com

https://newrock.com· First analyzed 28 May 2026· Updated 28 May 2026
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newrock.com
Desktop screenshot of newrock.com
Mobile screenshot of newrock.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

raina.ns.cloudflare.com.lloyd.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
654 ms10%
Speed Index
850 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.2 MB
212 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Impulse - Textos custom y fechas disponibilidad
Shopify Theme

Detected Apps

Facebook ChannelInstagram ShoppingPinterest

Technology Stack

8 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B74/100
25
5
1
Meta Tags10/15
Content8/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile2/4
Indexability3/3
N
newrock.comnewrock.com

New Rock Boots & Shoes – New Rock Boots & Shoes

New Rock Boots & Shoes

Title Length47 chars

Recommended: 50-60 chars (~297px / 580px)

Description Length22 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (40/40) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

26 URLs

26 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

23/100
Needs Work
8 10 1

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AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
1/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:636
Token eff.:Optimal

Structured Data

Microdata
Organization×1.1(min)microdata

Citation Readiness

Opening Summary
Descriptive Headingsavg 3.8w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
16
Passed
3
Critical
1
Warnings
Images & Alt Text
13/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
534 mg
CO₂e / view
5.2 MB
Page Weight
15%
Cleaner Than
New Visitor
611 mg
vs
Returning (cached)
305 mg
Annual (10K/mo)
64.1 kg
Emission Segments
Data Center
26 mg
Network
157 mg
Device
351 mg
Resource Breakdown
JavaScript
1.5 MB
Images
3.5 MB
CSS
133.5 KB
HTML
45.0 KB
Other
4.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

WAF

70d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.05.2026

Valid Until

06.08.2026

Subject Alternative Names (1)

newrock.com

SHA-256 Fingerprint

D3:7A:DA:1A:FD:FC:BE:F7:15:4C:AC:FF:99:1D:2B:6E:30:AD:DA:D9...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
a02e87145928b734-EWR
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
45774
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt2.aspmx.l.google.com
aspmx3.googlemail.com
aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

newrock.com

Domain Age
21y 9m

Created

18.08.2004

Expires

18.08.2026

Last Updated

25.07.2024

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
82/100
Mobile Friendly42 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Inter

WCAG Partial
69/100
Readability
/30
23/30

21px · LH 1.40

Hierarchy
/20
10/20

1.44x ratio · ✓ H1→H6

WCAG
/25
16/25

4.18:1 min contrast

Performance
/25
20/25

1 font · 2 req

Heading Font

Inter

Sans30px

Body Font

Inter

Sans21px

Contrast Ratio

4.18:1

6 issues

Reading Comfort

~43 CPL

Narrow lines
30px
h1
48px
h2
21px
h3
21px
p
Minor Second
Scale

✅ Excellent readability: 21px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 22/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 4.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFluid TypeFlesch 22

Color Palette

11 unique colors
20.87:1 AAA Dark
#010101
Text· 23.5%
#ffffff
Background· 15.6%
#5e6350
Primary· 0%
#dee1d8
Border· 2.4%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

2

Categories

2

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

24 Resources

20
Scripts
4
Styles
14
Async
6
Defer

Top Script Sources

newrock.com(9)connect.facebook.net(2)cdn.shopify.com(2)cdn.connectif.cloud(1)googletagmanager.com(1)

Website Identity

newrock.com

21 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen

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Last analyzed: 28 May 2026 at 16:10

Historical Analysis & Change Tracking