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newplasticseconomy.org

https://newplasticseconomy.org· First analyzed 16 May 2026· Updated 16 May 2026
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newplasticseconomy.org
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Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

108.138.7.127

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Netlify

Nameservers

ns-cloud-c3.googledomains.com.ns-cloud-c1.googledomains.com.ns-cloud-c4.googledomains.com.ns-cloud-c2.googledomains.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
520 ms10%
Speed Index
676 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
65 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Gatsbyv5.14.6
API
Data Source
Headless CMS
Contentful
Infrastructure
Platform
Netlify

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

https://images.ctfassets.net/i...https://images.ctfassets.net/i...

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Hotjar
Segment

Meta Frameworks

1
Gatsby

Other

1
GSAP

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

Payments

1
Stripe

Platforms

1
Netlify

SEO Analysis

C65/100
23
2
2
Meta Tags8/15
Content3/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
N
newplasticseconomy.orgnewplasticseconomy.org

Leading the Transition to a Circular Economy | Ellen MacArthur Foun...

Accelerating the global transition to a circular economy - working with businesses, policymakers and institutions to create systems that benefit people and t...

Title truncated. Description truncated.
Title Length73 chars

Recommended: 50-60 chars (~438px / 580px)

Description Length172 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (73 chars, ~438px). Will be truncated in search results.
  • • Very thin content (0 words). Search engines need substantial content for ranking.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

15/100
Poor
5 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F26/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
0/25
Citation
5/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:3,992
Token eff.:Poor Structure

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
65/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
54/100
B
121 mg
CO₂e / view
1.2 MB
Page Weight
70%
Cleaner Than
New Visitor
138 mg
vs
Returning (cached)
69 mg
Annual (10K/mo)
14.5 kg
Emission Segments
Data Center
6 mg
Network
36 mg
Device
79 mg
Resource Breakdown
JavaScript
549.5 KB
Images
2.4 KB
CSS
71.5 KB
HTML
385.2 KB
Other
186.8 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

25%Critical
Critical / Transactional

HTTPS

No WAF

62d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

18.04.2026

Valid Until

17.07.2026

Subject Alternative Names (2)

ellenmacarthurfoundation.orgwww.ellenmacarthurfoundation.org

SHA-256 Fingerprint

97:1A:28:29:72:6F:CF:3A:08:E4:CB:76:40:C8:86:DB:01:9B:08:42...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
bytes
age
37264
cache-control
🟡 0s(public,max-age=0,must-revalidate)
cache-status
"Netlify Edge"; hit
content-encoding
⚡ Brotli(br)
content-length
394173
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

25

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

Domain Information

newplasticseconomy.org

Domain Age
10y 2m

Created

18.02.2016

Expires

18.02.2027

Last Updated

22.02.2026

Registrar

Tucows Domains Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly14 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Inter

WCAG Partial
72/100
Readability
/30
16/30

9px · LH 1.60

Hierarchy
/20
20/20

7.47x ratio · ✓ H1→H6

WCAG
/25
16/25

1:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Inter

Sans70px

Body Font

Inter

Sans9px

Contrast Ratio

1:1

3 issues

Reading Comfort

~48 CPL

Optimal (45–75)
70px
h1
28px
h2
18px
h3
9px
p

❌ Critical: 9px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 16/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

Buy on MyFontsFlesch 16

Color Palette

9 unique colors
9.61:1 AAA Light
#ffffff
Background· 21.1%
#434549
Other· 5.7%
#151a21
Primary· 20%
#252b31
Text· 18.7%
#0a0d11
Secondary· 11.2%
#536975
Secondary· 6.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

9 Resources

9
Scripts
0
Styles
8
Async
0
Defer

Top Script Sources

local(3)consent.cookiebot.com(2)youtube.com(2)googletagmanager.com(2)

Website Identity

newplasticseconomy.org

10 years old
Location detected: 🇩🇪 Germanyvia ip
Tucows Domains Inc.en-GB

Sponsored

Last analyzed: 16 May 2026 at 02:58

Historical Analysis & Change Tracking