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newitts.com

https://newitts.com· First analyzed 11 May 2026· Updated 11 May 2026
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newitts.com
Desktop screenshot of newitts.com
Mobile screenshot of newitts.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.0.7

Site Location

🇬🇧 United Kingdomvia phone

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ara.ns.cloudflare.com.norm.ns.cloudflare.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
941 KB
77 requests

Image Optimization

WebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Progressive Web App

Web Manifest

Technology Stack

8 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv3.6.0

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

Payments

1
Stripe

CDN

1
Cloudflare

SEO Analysis

C67/100
18
7
1
Meta Tags15/15
Content12/12
Headings3/8
Technical15/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
N
newitts.comnewitts.com

Newitts.com - Sports Equipment and Sportswear Online Store

Newitts are a UK based online retailer of sports equipment, sportswear. Founded in 1902. Online since 1998. We ship world wide.

Title Length58 chars

Recommended: 50-60 chars (~362px / 580px)

Description Length127 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

2 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F35/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
0/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:776
Token eff.:Optimal
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary379w
Descriptive Headingsavg 4.3w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
14
Passed
3
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
B
95 mg
CO₂e / view
941.0 KB
Page Weight
80%
Cleaner Than
New Visitor
109 mg
vs
Returning (cached)
54 mg
Annual (10K/mo)
11.4 kg
Emission Segments
Data Center
5 mg
Network
28 mg
Device
63 mg
Resource Breakdown
JavaScript
677.3 KB
Images
30.0 KB
CSS
208.8 KB
HTML
24.5 KB
Other
500 B
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

0%Critical
Critical / Transactional

HTTPS

WAF

71d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

22.04.2026

Valid Until

21.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

newitts.com*.newitts.com

SHA-256 Fingerprint

DE:0F:6D:51:F2:01:2D:C5:F5:08:58:41:05:BE:16:24:A2:62:E6:A1...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cf-cache-status
BYPASS
cf-ray🇮🇹 Milan
9fa350b6deb4ee81-MXP
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
date
Mon, 11 May 2026 18:41:00 GMT
nel
{"report_to":"cf-nel","success_fraction":0.0,"max_age":60480...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

73

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

newitts-com.mail.protection.outlook.com

Domain Information

newitts.com

Domain Age
29y 3m

Created

01.02.1997

Expires

02.02.2031

Last Updated

05.12.2025

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Script

Cookie Consent Banner
Cookie Script
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Script
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly5 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, viewport-fit=cover
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

gilroy

WCAG Partial
58/100
Readability
/30
25/30

16px · LH 1.50

Hierarchy
/20
7/20
WCAG
/25
13/25

1:1 min contrast

Performance
/25
13/25

1 font · 5 req

Heading Font

gilroy

Sans

Body Font

gilroy

Sans16px

Contrast Ratio

1:1

14 issues

Reading Comfort

~34 CPL

Narrow lines
48px
h2
20px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 43

Color Palette

8 unique colors
16.32:1 AAA Dark
#1c1c1c
Text· 39.79999999999999%
#fafaf9
Text· 9.6%
#b0c8cb
Primary· 14.8%
#636d4b
Secondary· 12.4%
#414131
Secondary· 11.4%
#e7e9dd
Secondary· 2.1%
#b9d6a8
Secondary· 1.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Marketing Automation

1
MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

18 Resources

15
Scripts
3
Styles
5
Async
5
Defer

Top Script Sources

local(6)googletagmanager.com(3)cdn.jsdelivr.net(2)cdn.cookie-script.com(1)js.monitor.azure.com(1)

Website Identity

newitts.com

support@newitts.com
+4401904468551
29 years old
Location detected: 🇬🇧 United Kingdomvia phone
Network Solutions, LLC📧 Microsoft 365en-GB

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Last analyzed: 11 May 2026 at 18:41

Historical Analysis & Change Tracking