neweracap.co.uk

https://neweracap.co.uk· First analyzed 02 May 2026· Updated 02 May 2026

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neweracap.co.uk

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns08.gcd-dns.com.ns07.gcd-dns.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.6 s10%

Speed Index

2.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.5 MB

570 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

newera/production/ukCustom

Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoUpsell & Cross SellFacebook ChannelInstagram Shopping+1 more

Technology Stack

23 Technologies Detected

Fonts

Google Fonts Adobe Fonts (Typekit)Adobe Fonts

Analytics

Frameworks

CSS Frameworks

Advertising

Google Ads TikTok Pixel

Reviews

Payments

Other

UI Components

Tag Managers

Email Marketing

Customer Support

CDN

Security

SEO Analysis

B72/100

Meta Tags14/15

Content3/12

Headings3/8

Technical23/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

neweracap.co.ukneweracap.co.uk

New Era Cap© | Fully Licenced MLB, NFL & NBA Sportswear | NEC UK

Officially licenced caps & merchandise for teams in the MLB, NFL & NBA shipped UK-wide. Instantly recognisable and iconic caps and team sportswear.

Title Length64 chars

Recommended: 50-60 chars (~392px / 580px)

Description Length147 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (14 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

195 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100

Poor

5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F32/100

Bot Access

20/25

Machine Read.

0/25

Schema Data

5/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:6%

Words:27,590

Token eff.:Excessive

Structured Data

3 JSON-LD

Organization×1.1WebSite

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

A+

92/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

18/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

45/100

362 mg

CO₂e / view

3.5 MB

Page Weight

15%

Cleaner Than

New Visitor

414 mg

Returning (cached)

207 mg

Annual (10K/mo)

43.5 kg

Emission Segments

Data Center

18 mg

Network

106 mg

Device

238 mg

Resource Breakdown

JavaScript

1.6 MB

Images

1.3 MB

CSS

218.8 KB

Fonts

39.7 KB

HTML

170.2 KB

Other

203.8 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

66d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.04.2026

Valid Until

08.07.2026

Subject Alternative Names (1)

www.neweracap.co.uk

SHA-256 Fingerprint

44:4B:71:40:74:63:8B:16:0F:3E:3F:F5:5F:8E:25:1B:CF:86:36:27...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

9f59dcf87ce5f4f7-BOS

content-encoding

⚡ Brotli(br)

content-language

en-GB

content-length

173983

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

neweracap-co-uk.mail.protection.outlook.com

Domain Information

neweracap.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Osano

Cookie Consent Banner

Osano

GDPR Indicators

Cookie consent banner detected

CMP: Osano

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly50 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Helvetica + Arial

WCAG Partial

51/100

Readability

/30

17/30

14px · LH --

Hierarchy

/20

8/20

WCAG

/25

14/25

1:1 min contrast

Performance

/25

12/25

System fonts

Heading Font

Helvetica

Sans

Body Font

Arial

Sans14px

Contrast Ratio

1:1

6 issues

Reading Comfort

~39 CPL

Narrow lines

32px

20px

16px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Hard to read: Flesch score 50/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ System fonts: Zero font loading delay — best possible LCP impact.

GGoogle Fonts AAdobe Fonts Buy on MyFontsFluid TypeFlesch 50

Color Palette

6 unique colors

3.27:1 AA Large Dark

#1d1b1a

Text· 41.8%

#6c6c6c

Other· 5.4%

Business & Marketing Stack

11 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

ContentsquareEnterprise

User behavior and product analytics

Advertising

Facebook PixelMid-Market

TikTok PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Affiliate & Partnerships

AWINMid-Market

Affiliate networks and partner tracking

Reviews & Social Proof

TrustpilotMid-Market

YotpoMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(3)analytics.tiktok.com(3)ecommplugins-scripts.trustpilot.com(2)connect.facebook.net(2)invitejs.trustpilot.com(1)

Website Identity

New Era Cap

Organization

www.neweracap.co.uk/

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365en

Social Profiles

Facebook X (Twitter)Instagram YouTube

Sponsored

Last analyzed: 02 May 2026 at 20:45

Historical Analysis & Change Tracking