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newbalance.ca

https://newbalance.ca· First analyzed 16 May 2026· Updated 16 May 2026
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newbalance.ca
Desktop screenshot of newbalance.ca
Mobile screenshot of newbalance.ca
Mobile

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Hosting Provider

Akamai Technologies

IP Address

2.16.6.5

Site Location

🇨🇦 Canadavia tld

Server Location

🇳🇱 Amsterdam, Netherlands

ASN

AS20940

CDN

Cloudflare

WAF

Cloudflare

Nameservers

udns1.cscudns.com.udns2.cscudns.org.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
748 ms10%
Speed Index
972 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.8 MB
82 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
Infrastructure
Hosting
Akamai Technologies
CDN
Cloudflare

Technology Stack

4 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Other

1
lazysizes

Customer Support

1
Zendesk

SEO Analysis

C63/100
19
4
1
Meta Tags14/15
Content3/12
Headings6/8
Technical14/21
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
N
newbalance.canewbalance.ca

Shoes, Sneakers, & Athletic Wear - New Balance

Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.

Title Length46 chars

Recommended: 50-60 chars (~279px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (8 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F33/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
6/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,091
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
12
Passed
3
Critical
0
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
60/100
C
186 mg
CO₂e / view
1.8 MB
Page Weight
50%
Cleaner Than
New Visitor
213 mg
vs
Returning (cached)
106 mg
Annual (10K/mo)
22.4 kg
Emission Segments
Data Center
9 mg
Network
55 mg
Device
122 mg
Resource Breakdown
JavaScript
696.7 KB
Images
875.7 KB
CSS
91.2 KB
HTML
114.5 KB
Other
66.2 KB
Green Hosting Verified
Akamai Technologies
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

55%Poor
Critical / Transactional

HTTPS

WAF

150d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

Entrust Limited

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.10.2025

Valid Until

13.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.newbalance.canewbalance.ca

SHA-256 Fingerprint

F6:FE:A5:0B:8D:97:31:AA:10:95:D4:95:42:B7:6E:4E:85:39:55:BF...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=93600
cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9fc92cf5ae924598-PDX
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self'
Good Warning Issue

Email Infrastructure

Mimecast

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

us-smtp-inbound-1.mimecast.com
us-smtp-inbound-2.mimecast.com

Domain Information

newbalance.ca

Domain Age
25y 7m

Created

04.10.2000

Expires

15.02.2027

Last Updated

01.02.2026

Registrar

CSC Corporate Domains (Canada) Company

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
65/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, viewport-fit=cover
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Proxima Nova W01

WCAG Partial
59/100
Readability
/30
18/30

14px · LH 1.71

Hierarchy
/20
13/20

1.71x ratio · ✓ H1→H6

WCAG
/25
13/25

1.14:1 min contrast

Performance
/25
15/25

1 font · 2 req

Heading Font

Proxima Nova W01

Sans24px

Body Font

Proxima Nova W01

Sans14px

Contrast Ratio

1.14:1

3 issues

Reading Comfort

~42 CPL

Narrow lines
24px
h1
18px
h2
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Lean font stack: 1 font families keeps load times fast.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Buy on MyFontsFlesch 56

Color Palette

7 unique colors
17.01:1 AAA Light
#ffffff
Background· 21%
#191d1d
Text· 12.8%
#090a0b
Primary· 36.800000000000004%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

28 Resources

20
Scripts
8
Styles
6
Async
7
Defer

Top Script Sources

local(8)newbalance.ca(6)beacon.riskified.com(1)js-cdn.dynatrace.com(1)tags.tiqcdn.com(1)

Website Identity

newbalance.ca

25 years old
Location detected: 🇨🇦 Canadavia tld
CSC Corporate Domains (Canada) Company📧 Mimecasten

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Last analyzed: 16 May 2026 at 08:57

Historical Analysis & Change Tracking