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natgeo.com

https://natgeo.com· First analyzed 11 May 2026· Updated 11 May 2026
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natgeo.com
Desktop screenshot of natgeo.com
Mobile screenshot of natgeo.com
Mobile

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Hosting Provider

aws.amazon.com

IP Address

99.83.251.4

Site Location

🇺🇸 Washington, United Statesvia schema_nap

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Nginx

CDN

CloudFront

Nameservers

ns106.twdcns.org.ns106.twdcns.co.uk.ns106.twdcns.com.ns106.twdcns.net.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
308 KB
250 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

7 Technologies Detected

CSS Frameworks

2

Other

1

Analytics

1

Advertising

1

Web Servers

1

SEO Analysis

B76/100
21
6
1
Meta Tags12/15
Content10/12
Headings3/8
Technical25/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
N
natgeo.comnatgeo.com

National Geographic | National Geographic

Explore National Geographic. A world leader in geography, cartography and exploration.

Title Length41 chars

Recommended: 50-60 chars (~244px / 580px)

Description Length86 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

54 URLs

54 sub-sitemaps

robots.txt

44 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
5 14 1

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
11/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:2,393
Token eff.:Optimal
Depth:1/5

Structured Data

6 JSON-LD
Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary177w
Descriptive Headingsavg 5.8w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
13
Passed
3
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
77/100
A+
31 mg
CO₂e / view
307.7 KB
Page Weight
90%
Cleaner Than
New Visitor
36 mg
vs
Returning (cached)
18 mg
Annual (10K/mo)
3.7 kg
Emission Segments
Data Center
2 mg
Network
9 mg
Device
20 mg
Resource Breakdown
JavaScript
222.0 KB
HTML
85.0 KB
Other
723 B
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

205d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.11.2025

Valid Until

02.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

editions.geo.hosted.abcotvs.comr.abc11.compreview.kids.nationalgeographic.comabc11.comabcnews.com*.us-east-1.aws.hosted.abcotvs.comwww.abc7news.comnatgeo.com+12 more

SHA-256 Fingerprint

CA:81:E6:A9:5D:27:5F:6D:24:99:23:A3:E7:BD:BD:40:C1:FB:E6:E1...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

age
9
cache-control
🟡 300s(max-age=300, stale-if-error=86400)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Mon, 11 May 2026 23:37:57 GMT
expires
Mon, 11 May 2026 23:38:57 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

natgeo-com.mail.protection.outlook.com

Domain Information

natgeo.com

Domain Age
28y 5m

Created

15.12.1997

Expires

14.12.2026

Last Updated

14.11.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

CookieLaw

Cookie Consent Banner
CookieLaw
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieLaw
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=2.0
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

CenturyGothic + Franklin Gothic Medium

WCAG AA
57/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
6/20
WCAG
/25
17/25

5.57:1 min contrast

Performance
/25
10/25

6 fonts

Heading Font

CenturyGothic

Sans

Body Font

Franklin Gothic Medium

Sans16px

Contrast Ratio

5.57:1

WCAG AA (≥4.5:1)

Reading Comfort

~43 CPL

Narrow lines
54px
h2
28px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Too many fonts: 6 families may slow page load. Aim for ≤2.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Color Palette

12 unique colors
21:1 AAA Dark
#000000
Background· 56.10000000000001%
#ffffff
Primary· 7.5%
#151612
Secondary· 3.4%
#5c584c
Secondary· 3.1%
#27251f
Secondary· 3%
#cac7a5
Secondary· 2.5%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Ad Networks

Google Ad Manager

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
0
Defer

Top Script Sources

https:(10)dcf.espn.com(10)

Website Identity

National Geographic

NewsMediaOrganization

National Geographic is a global media organization known for award-winning journalism in science, history, travel, photography, and environmental reporting.

1145 17th Street NW, Washington

20036, Washington, DC

US

Location detected: 🇺🇸 United States, Washingtonvia schema_nap
CSC Corporate Domains, Inc.📧 Microsoft 365enEst. 1888

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Last analyzed: 11 May 2026 at 23:38

Historical Analysis & Change Tracking