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mymorningjacket.com

https://mymorningjacket.com· First analyzed 15 May 2026· Updated 15 May 2026
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mymorningjacket.com
Desktop screenshot of mymorningjacket.com
Mobile screenshot of mymorningjacket.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns77.domaincontrol.com.ns78.domaincontrol.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
816 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.1 MB
303 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
2026 Reskin + OBF
Shopify Theme

Detected Apps

MailchimpFacebook ChannelInstagram ShoppingTikTok

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

1
Tailwind CSS

Email Marketing

1
Mailchimp

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B74/100
24
3
2
Meta Tags9/15
Content8/12
Headings8/8
Technical21/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
M
mymorningjacket.commymorningjacket.com

My Morning Jacket | Official Merchandise Store – My Morning Jacket...

The My Morning Jacket official store. Shop all things My Morning Jacket - official merchandise, apparel, music and more.

Title truncated.
Title Length82 chars

Recommended: 50-60 chars (~508px / 580px)

Description Length120 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (82 chars, ~508px). Will be truncated in search results.
  • • Most images missing alt text (29/54) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
2/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,220
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1

Citation Readiness

Opening Summary13w
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A+
91/100
16
Passed
1
Critical
0
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
11/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
50/100
E
322 mg
CO₂e / view
3.1 MB
Page Weight
30%
Cleaner Than
New Visitor
368 mg
vs
Returning (cached)
184 mg
Annual (10K/mo)
38.7 kg
Emission Segments
Data Center
16 mg
Network
95 mg
Device
212 mg
Resource Breakdown
JavaScript
1.4 MB
Images
1.6 MB
CSS
84.1 KB
Fonts
28.7 KB
HTML
47.9 KB
Other
15.3 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

14.05.2026

Valid Until

12.08.2026

Subject Alternative Names (1)

mymorningjacket.com

SHA-256 Fingerprint

12:A3:9F:63:FC:EE:EB:C4:8E:25:00:A0:9B:22:03:55:39:62:04:59...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fbe7a3dab318fa9-BOS
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
48746
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

mymorningjacket-com.mail.protection.outlook.com

Domain Information

mymorningjacket.com

Domain Age
26y 3m

Created

16.02.2000

Expires

16.02.2027

Last Updated

17.02.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly6 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

EB Garamond + New York

WCAG Partial
80/100
Readability
/30
23/30

16px · LH 1.60

Hierarchy
/20
18/20

3.5x ratio · ✓ H1→H6

WCAG
/25
17/25

1.42:1 min contrast

Performance
/25
22/25

2 fonts · 1 req

Heading Font

EB Garamond

Serif56px

Body Font

New York

Sans16px

Contrast Ratio

1.42:1

5 issues

Reading Comfort

~39 CPL

Narrow lines
56px
h1
40px
h2
13px
h3
24px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.5x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsVariable FontsFluid Type (rem)Flesch 61

Color Palette

10 unique colors
Dark
#59504e
Other· 5.5%
#040a14
Primary· 31.200000000000003%
#121922
Secondary· 12.8%
#272b32
Secondary· 11.5%
#143747
Accent· 8%
#285466
Secondary· 6.8%
#433434
Secondary· 6.5%
#56727a
Secondary· 6.1%

Business & Marketing Stack

3 Tools Detected

Enterprise

Marketing Automation

1
MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

3

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

24 Resources

20
Scripts
4
Styles
5
Async
0
Defer

Top Script Sources

mymorningjacket.com(17)connect.facebook.net(2)chimpstatic.com(1)

Website Identity

My Morning Jacket Official Merch

My Morning Jacket Official Merch

Organization
26 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en

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Last analyzed: 15 May 2026 at 01:48

Historical Analysis & Change Tracking