murphysnaturals.com

https://murphysnaturals.com· First analyzed 04 Jun 2026· Updated 04 Jun 2026

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murphysnaturals.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns62.domaincontrol.com.ns61.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.4 s10%

Speed Index

1.8 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.4 MB

287 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

Shopify

Infrastructure

Hosting

Shopify

CDN

Cloudflare

Technology Stack

14 Technologies Detected

Analytics

CSS Frameworks

Libraries

Icon Libraries

Fonts

Tag Managers

Email Marketing

Advertising

CDN

Customer Support

Security

SEO Analysis

B74/100

Meta Tags14/15

Content6/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images6/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

murphysnaturals.commurphysnaturals.com

Murphy's Naturals | Natural Mosquito Repellents, We Love Bugs

Effective mosquito repellent products made with natural ingredients. Powerful plant-based blends proven to work as well as DEET. None of the chemicals.

Title Length61 chars

Recommended: 50-60 chars (~369px / 580px)

Description Length151 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100

Poor

4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D53/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

7/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:569

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headingsavg 8.3w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

88/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

16/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

55/100

244 mg

CO₂e / view

2.4 MB

Page Weight

30%

Cleaner Than

New Visitor

279 mg

Returning (cached)

139 mg

Annual (10K/mo)

29.2 kg

Emission Segments

Data Center

12 mg

Network

72 mg

Device

160 mg

Resource Breakdown

JavaScript

1.3 MB

Images

798.0 KB

CSS

191.0 KB

Fonts

71.6 KB

HTML

43.3 KB

Other

5.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

86d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

01.06.2026

Valid Until

30.08.2026

Subject Alternative Names (1)

www.murphysnaturals.com

SHA-256 Fingerprint

82:01:DD:26:81:16:75:2E:4D:E0:B2:DF:EC:09:89:D0:AE:40:26:59...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇺🇸 Dallas

a0678e14ca8bcd3f-DFW

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

44043

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt3.aspmx.l.google.com

alt2.aspmx.l.google.com

aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

murphysnaturals.com

Domain Age

13y 9m

Created

11.08.2012

Expires

11.08.2030

Last Updated

02.10.2022

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly31 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

MDNichchromeDark + Cabin

WCAG Partial

52/100

Readability

/30

22/30

16px · LH 1.60

Hierarchy

/20

6/20

0.81x ratio

WCAG

/25

14/25

1.11:1 min contrast

Performance

/25

10/25

4 fonts · 10 req

Heading Font

MDNichchromeDark

Sans13px

Body Font

Cabin

Sans16px

Contrast Ratio

1.11:1

10 issues

Reading Comfort

~39 CPL

Narrow lines

13px

126px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.1:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 65

Color Palette

13 unique colors

2.16:1 Fail Dark

#404237

Secondary· 15%

#777366

Secondary· 6.6%

#c4b298

Primary· 10.4%

#68ce28

Accent· 8.7%

#456147

Secondary· 7.1%

#75977c

Secondary· 6.7%

#ac754c

Secondary· 5%

#6d432d

Secondary· 2.8%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

Google AnalyticsFree

Google Tag ManagerFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

TikTok PixelMid-Market

Reddit PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Reviews & Social Proof

BazaarvoiceEnterprise

Customer reviews and testimonials

Sponsored

Scripts & Styles

29 Resources

Scripts

Styles

Async

Defer

Top Script Sources

analytics.tiktok.com(3)googletagmanager.com(3)upsells.boldapps.net(2)connect.facebook.net(2)na.shgcdn3.com(1)

Website Identity