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multichannelmerchant.com

https://multichannelmerchant.com· First analyzed 01 May 2026· Updated 01 May 2026
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multichannelmerchant.com
Desktop screenshot of multichannelmerchant.com
Mobile screenshot of multichannelmerchant.com
Mobile

Sponsored

Hosting Provider

Pantheon
aws.amazon.com

IP Address

18.232.172.167

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Nginx

CDN

Fastly

Nameservers

darwin.ns.cloudflare.com.pam.ns.cloudflare.com.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
113 requests

Image Optimization

Lazy LoadAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
WordPress
Infrastructure
Hosting
Pantheon
CDN
Fastly

Technology Stack

23 Technologies Detected

Plugins

12
Ai Osano Integration
Wordpress Popular Posts
Ai Ad ManagementWp Intern AdsAi Network BarViews2 PluginAi Social SharingPost Content ShortcodesDisqus Comment System
Duracelltomi Google Tag Manager
Wp Parsely
Yoast SEO

CSS Frameworks

2
Tailwind CSS
Bootstrap

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.7.1

UI Components

1
Slick Carousel

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Web Servers

1
Nginx

Customer Support

1
Zendesk

SEO Analysis

A+90/100
27
5
0
Meta Tags15/15
Content6/12
Headings7/8
Technical24/25
E-E-A-T7/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
M
multichannelmerchant.commultichannelmerchant.com

Chief Marketer - Marketing Strategies, Insights & Resources

Discover the latest marketing strategies, insights, and resources at Chief Marketer. Stay ahead with expert advice, industry trends, and actionable tips.

Title Length59 chars

Recommended: 50-60 chars (~358px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    79 URLs

    79 sub-sitemaps

    robots.txt

    31 rules

    Local SEO

    Local Search Readiness

    23/100
    Needs Work
    6 11

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    18/25
    Machine Read.
    7/25
    Schema Data
    11/25
    Citation
    16/25

    AI Bot Access

    12/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:727
    Token eff.:Optimal

    Structured Data

    6 JSON-LD
    Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary80w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    15
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    33/100
    E
    285 mg
    CO₂e / view
    2.2 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    326 mg
    vs
    Returning (cached)
    163 mg
    Annual (10K/mo)
    34.2 kg
    Emission Segments
    Data Center
    64 mg
    Network
    68 mg
    Device
    153 mg
    Resource Breakdown
    JavaScript
    137.0 KB
    Images
    2.0 MB
    CSS
    70.7 KB
    Fonts
    1.5 KB
    HTML
    84.9 KB
    Green Hosting Not Verified
    Pantheon
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    95%Excellent
    Interactive

    HTTPS

    No WAF

    79d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    21.04.2026

    Valid Until

    20.07.2026

    Subject Alternative Names (2)

    chiefmarketer.comwww.chiefmarketer.com

    SHA-256 Fingerprint

    6D:21:1E:69:60:2A:63:8D:53:63:E0:94:C1:9E:66:4F:9D:8F:AF:0E...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    access-control-allow-headers
    Content-Type, Authorization
    access-control-allow-methods
    GET,POST
    age
    9425
    cache-control
    🔵 1 Week(public, max-age=604800)
    content-encoding
    📦 Gzip(gzip)
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    45

    SPF
    DKIM
    DMARC

    MX Records (2)

    us-smtp-inbound-1.mimecast.com
    us-smtp-inbound-2.mimecast.com

    Domain Information

    multichannelmerchant.com

    Domain Age
    21y 7m

    Created

    07.10.2004

    Expires

    07.10.2026

    Last Updated

    08.10.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Osano

    Cookie Consent Banner
    Osano
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Osano
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    D
    56/100
    Not Mobile Friendly18 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Poppins + Source Sans 3

    WCAG Partial
    58/100
    Readability
    /30
    20/30

    16px · LH 1.50

    Hierarchy
    /20
    6/20
    WCAG
    /25
    12/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 2 req

    Heading Font

    Poppins

    Sans

    Body Font

    Source Sans 3

    Sans16px

    Contrast Ratio

    1:1

    3 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    16px
    h2
    32px
    h3
    16px
    p
    Major Third
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

    GGoogle FontsFlesch 0

    Color Palette

    9 unique colors
    6.89:1 AA Light
    #ffffff
    Background· 45.4%
    #605765
    Other· 4.1%
    #3c404c
    Text· 15.4%
    #6b7d8a
    Secondary· 6.4%
    #eff2f3
    Text· 6.1%
    #151d32
    Primary· 5.7%
    #99beaf
    Secondary· 4.6%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OsanoMid-Market

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Ad Networks

    Google Ad Manager

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    7
    Async
    0
    Defer

    Top Script Sources

    chiefmarketer.com(12)googletagmanager.com(5)cdn.userway.org(1)cmp.osano.com(1)securepubads.g.doubleclick.net(1)

    Website Identity

    Chief Marketer

    Chief Marketer

    Organization

    Discover the latest marketing strategies, insights, and resources at Chief Marketer. Stay ahead with expert advice, industry trends, and actionable tips.

    www.chiefmarketer.com/
    21 years old
    Location detected: 🇺🇸 United Statesvia ip
    GoDaddy.com, LLC📧 Mimecasten-US

    Sponsored

    Last analyzed: 01 May 2026 at 02:15

    Historical Analysis & Change Tracking