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msm.no

https://msm.no· First analyzed 01 Jun 2026· Updated 01 Jun 2026
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msm.no
Desktop screenshot of msm.no
Mobile screenshot of msm.no
Mobile

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Hosting Provider

Kinsta
cloudflare.com

IP Address

162.159.134.42

Site Location

🇳🇴 Norwayvia phone

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns2.bedsys.net.dns.bedsys.net.dns3.bedsys.net.dns4.bedsys.net.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
864 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
60 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
MSMv1.1.1Custom
by Gnist Design
View Theme

Technology Stack

9 Technologies Detected

Plugins

5
WooCommerce
Wp Media FolderWeglot
Advanced Product Fields For Woocommerce Extended
Woocommerce Gateway Stripe

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Analytics

1
Matomo

CDN

1
Cloudflare

SEO Analysis

A81/100
24
5
1
Meta Tags15/15
Content10/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images3/7
Links2/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
M
msm.nomsm.no

Midnight Sun Marathon - Løp under midnattssol i Tromsø

Stiftelsen MSM arranger Mørketidsløpet, Midnight Sun Marathon, Tromsø Mountain Challenge, Samisk Uke, Tromsø Backyard Ultra og Arctic Snowshoe Race i Tromsø.

Title Length54 chars

Recommended: 50-60 chars (~335px / 580px)

Description Length157 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (38/41) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

55 URLs

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

24/100
Needs Work
7 11

Sponsored

AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
7/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:799
Token eff.:Optimal
Depth:1/5

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary1760w
Descriptive Headingsavg 2.5w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
14
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
64/100
C
178 mg
CO₂e / view
1.7 MB
Page Weight
60%
Cleaner Than
New Visitor
204 mg
vs
Returning (cached)
102 mg
Annual (10K/mo)
21.4 kg
Emission Segments
Data Center
9 mg
Network
52 mg
Device
117 mg
Resource Breakdown
JavaScript
115.3 KB
Images
690.8 KB
CSS
930.5 KB
HTML
27.7 KB
Other
300 B
Green Hosting Verified
Something Familiar
GWF Verified
2 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Interactive

HTTPS

WAF

65d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.05.2026

Valid Until

06.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

msm.no*.msm.no

SHA-256 Fingerprint

6E:DF:5F:7E:E9:C1:D0:3C:F1:77:A7:F8:65:85:F0:8E:67:3B:37:64...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 0s(public, max-age=0, s-maxage=86400)
cache-tag
b81596bf-197a-4941-abe5-9d55243d7823,69431517184ec4f0f514de8...
cf-cache-status
DYNAMIC
cf-ray
a051ef8a8b0f9446-CLE
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

75

SPF
DKIM
DMARC

MX Records (1)

msm-no.mail.protection.outlook.com

Domain Information

msm.no

Domain Age
26y 6m

Created

14.11.1999

Last Updated

15.11.2025

Registrar

Bedriftssystemer AS

DNSSEC
Not Enabled

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
86/100
Mobile Friendly11 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Roboto Flex

WCAG Partial
82/100
Readability
/30
20/30

20px · LH 1.75

Hierarchy
/20
20/20

4x ratio · ✓ H1→H6

WCAG
/25
20/25

1:1 min contrast

Performance
/25
22/25

1 font · 1 req

Heading Font

Roboto Flex

Sans80px

Body Font

Roboto Flex

Sans20px

Contrast Ratio

1:1

1 issue

Reading Comfort

~35 CPL

Narrow lines
80px
h1
40px
h2
28px
h3
20px
h4
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.0x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsVariable FontsFluid Type (rem)Flesch 55

Color Palette

12 unique colors
2.67:1 Fail Light
#ffffff
Background· 18.8%
#9ba097
Other· 5.6%
#202017
Secondary· 14.2%
#fceecc
Accent· 7.6%
#78562a
Secondary· 7.4%
#847a5e
Secondary· 6.7%
#080d0e
Primary· 6.1%
#452514
Accent· 5.7%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Matomo (Piwik)Mid-Market
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

29 Resources

19
Scripts
10
Styles
1
Async
3
Defer

Top Script Sources

msm.no(18)cdn.weglot.com(1)

Website Identity

Midnight Sun Marathon

Midnight Sun Marathon

Organization

Stiftelsen MSM arranger Mørketidsløpet, Midnight Sun Marathon, Tromsø Mountain Challenge, Samisk Uke, Tromsø Backyard Ultra og Arctic Snowshoe Race i Tromsø.

[email protected]
+4777673363
msm.no/
26 years old
Location detected: 🇳🇴 Norwayvia phone
Bedriftssystemer AS📧 Microsoft 365nb-NO

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Last analyzed: 01 Jun 2026 at 23:18

Historical Analysis & Change Tracking

msm.no Technology Stack - Built With jQuery, Tailwind CSS, Matomo, Cloudflare | StackOptic | StackOptic