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mpreis.at

https://mpreis.at· First analyzed 15 May 2026· Updated 15 May 2026
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mpreis.at
Desktop screenshot of mpreis.at
Mobile screenshot of mpreis.at
Mobile

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Hosting Provider

IP Address

80.120.70.60

Site Location

🇦🇹 Austriavia tld

Server Location

🇦🇹 Innsbruck, Austria

ASN

AS8447

Organization

World-Direct eBusiness solutions GmbH

Nameservers

dns1.a1.net.dns2.a1.net.dns3.a1.net.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
858 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
866 KB
159 requests

Image Optimization

Lazy LoadWebPResponsiveCloudinary
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
OpenCart

Technology Stack

4 Technologies Detected

CSS Frameworks

1

Tag Managers

1

SEO Analysis

C68/100
19
9
1
Meta Tags12/15
Content8/12
Headings3/8
Technical21/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
M
mpreis.atmpreis.at

MPREIS Supermarkt | Österreich

MPREIS - Dein Supermarkt mit Herz. Entdecke unser riesiges Sortiment, aktuelle Aktionen, Flugblatt und die Öffnungszeiten zu Filialen in deiner Nähe.

Title Length30 chars

Recommended: 50-60 chars (~185px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

18 URLs

18 sub-sitemaps

robots.txt

15 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100
Poor
4 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
0/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:1,495
Token eff.:Optimal
Depth:1/5

Structured Data

2 JSON-LD

Citation Readiness

Opening Summary314w
Descriptive Headingsavg 6.1w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
75/100
10
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
6/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
54/100
B
107 mg
CO₂e / view
865.5 KB
Page Weight
80%
Cleaner Than
New Visitor
122 mg
vs
Returning (cached)
61 mg
Annual (10K/mo)
12.8 kg
Emission Segments
Data Center
24 mg
Network
26 mg
Device
57 mg
Resource Breakdown
JavaScript
386.1 KB
Images
310.7 KB
CSS
61.0 KB
Fonts
23.3 KB
HTML
84.4 KB
Green Hosting Not Verified
World-Direct eBusiness solutions GmbH
4 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

36%Critical
Interactive

HTTPS

No WAF

142d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

EUNETIC GmbH

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

20.03.2026

Valid Until

04.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.mpreis.atmpreis.at

SHA-256 Fingerprint

F2:5F:05:E0:32:07:E3:8D:2A:B0:DD:C6:D0:6E:CC:DF:13:1E:8E:F0...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

content-encoding
Brotli(br)
content-length
86086
content-type
text/html; charset=utf-8
date
Fri, 15 May 2026 12:10:22 GMT
server
strict-transport-security
max-age=31536000; includeSubDomains; preload
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

mpreis-at.mail.protection.outlook.com

Domain Information

mpreis.at

Registrar

A1 Telekom Austria AG ( https://nic.at/registrar/16 )

DNSSEC
Not Enabled

Privacy & Compliance

Usercentrics

Cookie Consent Banner
Usercentrics
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Usercentrics
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
55/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1.0,user-scalable=no,maximum-scale=1.0
3 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Therese

WCAG Partial
55/100
Readability
/30
13/30

14px · LH 1.10

Hierarchy
/20
7/20
WCAG
/25
18/25

4.04:1 min contrast

Performance
/25
17/25

1 font · 1 req

Heading Font

Therese

Sans

Body Font

Therese

Sans14px

Contrast Ratio

4.04:1

2 issues

Reading Comfort

Single Font Family

left aligned
32px
h2
32px
h3
16px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Tight line spacing (1.10). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 29/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 4.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsVariable FontsFluid TypeFlesch 29

Color Palette

9 unique colors
4.74:1 AA Dark
#737373
Other· 37.9%
#ffffff
Text· 11.9%
#031a0e
Primary· 18.799999999999997%
#82171c
Accent· 5.7%
#283f34
Secondary· 4.2%
#6c6659
Secondary· 4.2%
#4f3d36
Secondary· 4%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

20 Resources

10
Scripts
10
Styles
9
Async
0
Defer

Top Script Sources

web.cmp.usercentrics.eu(8)googletagmanager.com(1)local(1)

Website Identity

MPREIS

MobileApplication

Herunterladen, QR-Code an der Kassa scannen und mit exklusiven Aktionen sparen.

Location detected: 🇦🇹 Austriavia tld
A1 Telekom Austria AG ( https://nic.at/registrar/16 )📧 Microsoft 365de

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Last analyzed: 15 May 2026 at 12:10

Historical Analysis & Change Tracking