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mparticle.com

https://mparticle.com· First analyzed 17 May 2026· Updated 17 May 2026
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mparticle.com
Desktop screenshot of mparticle.com
Mobile screenshot of mparticle.com
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

76.76.21.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

ns-1796.awsdns-32.co.uk.ns-206.awsdns-25.com.ns-553.awsdns-05.net.ns-1447.awsdns-52.org.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
845 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
111 requests

Image Optimization

Lazy LoadAVIFResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Prismic
Infrastructure
Platform
Vercel

Detected API Sources

https://static.cdn.prismic.io/...https://static.cdn.prismic.io/...

Technology Stack

6 Technologies Detected

Meta Frameworks

1
Next.js

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

C66/100
21
6
0
Meta Tags8/15
Content6/12
Headings6/8
Technical18/25
E-E-A-T0/7
Images7/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
M
mparticle.commparticle.com

Customer Data Platform - Home

mParticle by Rokt is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matte...

Description truncated.
Title Length29 chars

Recommended: 50-60 chars (~186px / 580px)

Description Length188 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    1 URLs

    1 sub-sitemaps

    robots.txt

    104 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F35/100
    Bot Access
    9/25
    Machine Read.
    13/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    3/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:0%
    Words:878
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary43w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    11
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    62/100
    C
    180 mg
    CO₂e / view
    1.7 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    206 mg
    vs
    Returning (cached)
    103 mg
    Annual (10K/mo)
    21.6 kg
    Emission Segments
    Data Center
    9 mg
    Network
    53 mg
    Device
    118 mg
    Resource Breakdown
    JavaScript
    394.7 KB
    Images
    820.5 KB
    CSS
    457.3 KB
    Fonts
    66.7 KB
    HTML
    42.3 KB
    Green Hosting Verified
    Vercel
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Static / Informational

    HTTPS

    No WAF

    40d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    28.03.2026

    Valid Until

    26.06.2026

    Subject Alternative Names (1)

    www.mparticle.com

    SHA-256 Fingerprint

    7E:82:A4:9C:DB:52:E0:0F:40:C8:B9:66:1D:4E:55:1A:C5:14:DF:35...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    203789
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    child-src 'self' blob:; connect-src * ws: swapi.co edge.full...
    content-type
    text/html; charset=utf-8
    cross-origin-opener-policy
    origin
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    alt4.aspmx.l.google.com
    alt2.aspmx.l.google.com
    alt1.aspmx.l.google.com
    aspmx.l.google.com

    +1 more

    Domain Information

    mparticle.com

    Domain Age
    13y 10m

    Created

    02.07.2012

    Expires

    02.07.2026

    Last Updated

    03.07.2024

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    69/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    __Archivo_f1c903

    WCAG Partial
    71/100
    Readability
    /30
    21/30

    18px · LH 1.40

    Hierarchy
    /20
    15/20

    5.11x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 2 req

    Heading Font

    __Archivo_f1c903

    Sans92px

    Body Font

    __Archivo_f1c903

    Sans18px

    Contrast Ratio

    1:1

    11 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    92px
    h1
    34px
    h2
    24px
    h3
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 26/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 5.1x larger than body text.

    Buy on MyFontsFluid Type (rem)Flesch 26

    Color Palette

    8 unique colors
    18.1:1 AAA Dark
    #000000
    Background· 88.60000000000001%
    #eeeeee
    Background· 2.2%
    #9d005e
    Primary· 1.1%
    #6b0b44
    Accent· 0.2%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    23 Resources

    13
    Scripts
    10
    Styles
    9
    Async
    0
    Defer

    Top Script Sources

    local(9)cdn.cookielaw.org(1)client-registry.mutinycdn.com(1)googletagmanager.com(1)static.cdn.prismic.io(1)

    Website Identity

    mparticle.com

    13 years old
    Location detected: 🇺🇸 United Statesvia ip
    GoDaddy.com, LLC📧 Google Workspaceen

    Sponsored

    Last analyzed: 17 May 2026 at 02:42

    Historical Analysis & Change Tracking