motortrader.com

https://motortrader.com· First analyzed 22 May 2026· Updated 22 May 2026

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motortrader.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

54.195.150.241

Site Location

🇮🇪 Irelandvia ip

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

CDN

Nameservers

ns-1276.awsdns-31.org.ns-1835.awsdns-37.co.uk.ns-37.awsdns-04.com.ns-988.awsdns-59.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.2 s10%

Speed Index

1.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

979 KB

145 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.3

cms

jaridaCustom

Technology Stack

25 Technologies Detected

Plugins

Mbm Preference Center Wp Polls Omnilist Wp Paginate Mbm Gdpr Mbm_Ab_Track Mbm Form Builder Mbm Frontend Extras

Yoast SEO

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Segment

Libraries

CSS Frameworks

Icon Libraries

Font Awesome Material Icons

Advertising

UI Components

Fonts

Tag Managers

Security

SEO Analysis

B76/100

Meta Tags14/15

Content10/12

Headings6/8

Technical23/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

motortrader.commotortrader.com

Motor Trader: Automotive News for Car Dealers & Manufacturers

Motor Trader Magazine covers all the latest automotive industry news including reviews, events & awards for car dealers, manufacturers and industry specialists.

Title Length61 chars

Recommended: 50-60 chars (~382px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (42/49) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

56 URLs

56 sub-sitemaps

robots.txt

130 rules

Sitemap reference found

Local SEO

Local Search Readiness

13/100

Poor

4 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F23/100

Bot Access

5/25

Machine Read.

2/25

Schema Data

4/25

Citation

12/25

AI Bot Access

1/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:10%

Words:5,698

Token eff.:Excessive

Depth:1/5

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary16w

Descriptive Headingsavg 4.9w

Canonical URL

Open Graph2/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

66/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

7/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

62/100

99 mg

CO₂e / view

979.0 KB

Page Weight

70%

Cleaner Than

New Visitor

113 mg

Returning (cached)

57 mg

Annual (10K/mo)

11.9 kg

Emission Segments

Data Center

5 mg

Network

29 mg

Device

65 mg

Resource Breakdown

JavaScript

811.1 KB

Images

2.9 KB

CSS

110.5 KB

Fonts

7.1 KB

HTML

23.3 KB

Other

24.0 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

No WAF

244d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

23.12.2025

Valid Until

21.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (20)

moneymarketing.co.uk*.avinteractive.comwhatmortgage.co.ukelectronicsweekly.comdigitalrefining.comtalkingretail.comac-ibis.com*.ac-ibis.com+12 more

SHA-256 Fingerprint

4E:1C:1A:A2:9F:FC:1F:3A:98:7F:73:4A:29:D6:2D:DD:66:3C:90:B3...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

1779

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=UTF-8

date

Fri, 22 May 2026 11:36:00 GMT

link

<https://www.motortrader.com/wp-json/>; rel="https://api.w.o...

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

motortrader-com.mail.protection.outlook.com

Domain Information

motortrader.com

Domain Age

29y 8m

Created

20.09.1996

Expires

19.09.2026

Last Updated

19.09.2025

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner

Quantcast Choice

GDPR Indicators

Cookie consent banner detected

CMP: Quantcast Choice

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

66/100

Mobile Friendly12 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Open Sans + Tahoma

WCAG Partial

51/100

Readability

/30

12/30

13px · LH --

Hierarchy

/20

12/20

1.38x ratio · ✓ H1→H6

WCAG

/25

15/25

2.32:1 min contrast

Performance

/25

12/25

System fonts

Heading Font

Open Sans

Sans18px

Body Font

Tahoma

Sans13px

Contrast Ratio

2.32:1

21 issues

Reading Comfort

~41 CPL

Narrow lines

18px

22px

16px

13px

Minor Second

Scale

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

❌ Very complex text: Flesch score 20/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 2.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)Flesch 20

Color Palette

8 unique colors

5.74:1 AA Dark

#666666

Other· 48.6%

#ffffff

Background· 18.9%

#360a0f

Primary· 9%

#2e2c26

Text· 6.2%

#4d342b

Secondary· 6%

#707c8b

Secondary· 1.4%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

releases.flowplayer.org(4)googletagmanager.com(3)securepubads.g.doubleclick.net(3)connect.facebook.net(2)motortrader.com(2)

Website Identity

Motor Trader: Automotive News for Car Dealers & Manufacturers

Motor Trader Magazine covers all the latest automotive industry news including reviews, events & awards for car dealers, manufacturers and industry specialists.

www.motortrader.com/

29 years old

Location detected: 🇮🇪 Irelandvia ip

GoDaddy.com, LLC📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)YouTube

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Last analyzed: 22 May 2026 at 11:36

Historical Analysis & Change Tracking