motor.com

https://motor.com· First analyzed 10 May 2026· Updated 10 May 2026

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motor.com

Mobile

Sponsored

Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns73.ultradns.org.pdns73.ultradns.biz.pdns73.ultradns.com.pdns73.ultradns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

551 ms10%

Speed Index

716 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

673 KB

111 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

motorCustom

Technology Stack

21 Technologies Detected

Plugins

Hashbar Wp Notification Bar Wp Statistics Megamenu

Analytics

Facebook Pixel Microsoft Clarity

Advertising

Google Ads LinkedIn Ads Microsoft Advertising

CSS Frameworks

Libraries

UI Components

Fonts

Tag Managers

Marketing

Customer Support

CDN

SEO Analysis

B76/100

Meta Tags12/15

Content3/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness2/4

Mobile4/4

Indexability3/3

motor.commotor.com

Trusted Automotive Data | MOTOR

MOTOR Information Systems, a division of Hearst Business Publishing, is a global leader in trusted automotive data solutions.

Title Length31 chars

Recommended: 50-60 chars (~199px / 580px)

Description Length125 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (5 words). Search engines need substantial content for ranking.
• Most images missing alt text (32/43) — critical for accessibility and SEO

3 issues found

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Crawlability

Sitemap

Type: index

15 URLs

15 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

31/100

Needs Work

8 10

Sponsored

AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

2/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:884

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

84/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

77/100

68 mg

CO₂e / view

673.0 KB

Page Weight

80%

Cleaner Than

New Visitor

78 mg

Returning (cached)

39 mg

Annual (10K/mo)

8.2 kg

Emission Segments

Data Center

3 mg

Network

20 mg

Device

45 mg

Resource Breakdown

JavaScript

298.9 KB

Images

195.2 KB

CSS

85.8 KB

HTML

92.8 KB

Other

315 B

Green Hosting Verified

WP Engine

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

WAF

79d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.04.2026

Valid Until

29.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.motor.com

SHA-256 Fingerprint

24:DC:EF:59:F0:ED:A2:C2:0D:6D:01:C9:23:AC:EC:E7:BD:6C:41:69...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🔵 3 Days(max-age=259200, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇩🇪 Frankfurt

9f9b60d6ae2b39ec-FRA

content-encoding

⚡ Brotli(br)

content-security-policy

Content-Security-Policy: child-src bid.g.doubleclick.net r...

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

motor-com.mail.protection.outlook.com

Domain Information

motor.com

Domain Age

31y 4m

Created

10.01.1995

Expires

09.01.2027

Last Updated

05.01.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

81/100

Mobile Friendly156 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

IBM Plex Sans + PT Sans

WCAG AA

75/100

Readability

/30

22/30

28px · LH 1.55

Hierarchy

/20

19/20

2.29x ratio · ✓ H1→H6

WCAG

/25

20/25

6.3:1 min contrast

Performance

/25

14/25

3 fonts · 4 req

Heading Font

IBM Plex Sans

Sans64px

Body Font

PT Sans

Sans28px

Contrast Ratio

6.3:1

WCAG AA (≥4.5:1)

Reading Comfort

~37 CPL

Narrow lines

64px

52px

70px

28px

Minor Second

Scale

✅ Excellent readability: 28px body text is ideal for all devices.

✅ Optimal line spacing: 1.55 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.3x larger than body text.

Buy on MyFontsFlesch 41

Color Palette

7 unique colors

Light

#ffffff

Background· 35.199999999999996%

#e1f6fe

Primary· 38.8%

#1a4b71

Accent· 9.3%

#dbd1be

Secondary· 5.8%

#caebf8

Accent· 5.2%

#89b6c7

Secondary· 3.7%

#04294c

Accent· 2.1%

Business & Marketing Stack

12 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Customer Support

DriftMid-Market

Live chat and helpdesk tools

Behavior Analytics

Google AnalyticsFree

Microsoft ClarityFree

Google Tag ManagerFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Facebook PixelMid-Market

LinkedIn AdsEnterprise

Microsoft AdsEnterprise

AdRollMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

CookieYesSMB

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

20 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(4)snap.licdn.com(2)connect.facebook.net(2)google-analytics.com(1)scripts.clarity.ms(1)

Website Identity

MOTOR Information Systems

Organization

MOTOR Information Systems, a division of Hearst Business Publishing, is a global leader in trusted automotive data solutions.

800.426.6867

www.motor.com/

31 years old

Location detected: 🇺🇸 United Statesvia ip

CSC Corporate Domains, Inc.📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)

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Last analyzed: 10 May 2026 at 19:34

Historical Analysis & Change Tracking