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motherandbaby.co.uk

https://motherandbaby.co.uk· First analyzed 16 May 2026· Updated 16 May 2026
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motherandbaby.co.uk
Desktop screenshot of motherandbaby.co.uk
Mobile screenshot of motherandbaby.co.uk
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

35.177.128.55

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 London, United Kingdom

ASN

AS16509

Organization

AWS EC2 (eu-west-2)

Server

Nginx

CDN

CloudFront

Nameservers

pdns109.ultradns.com.pdns109.ultradns.net.pdns109.ultradns.org.pdns109.ultradns.biz.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
646 ms10%
Speed Index
840 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
91 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚡ SSG
Frontend
Framework
Next.js
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

8 Technologies Detected

Advertising

2
Google AdsTaboola

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Other

1
VWO

Web Servers

1
Nginxv1.29.5

SEO Analysis

B73/100
22
7
1
Meta Tags14/15
Content10/12
Headings3/8
Technical19/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness2/4
Mobile1/4
Indexability3/3
M
motherandbaby.co.ukmotherandbaby.co.uk

Mother & Baby, No.1 Pregnancy, Baby & Toddler Experts

Welcome to Mother & Baby, the No.1 Pregnancy, Baby and Toddler brand, trusted by mums for over 60 years. We're your go to guide from pregnancy, to mum-hood a...

Description truncated.
Title Length53 chars

Recommended: 50-60 chars (~320px / 580px)

Description Length167 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

37 URLs

37 sub-sitemaps

robots.txt

85 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F37/100
Bot Access
10/25
Machine Read.
10/25
Schema Data
0/25
Citation
17/25

AI Bot Access

4/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:1,253
Token eff.:Optimal
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary27w
Descriptive Headingsavg 3w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
12
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
64/100
C
175 mg
CO₂e / view
1.7 MB
Page Weight
60%
Cleaner Than
New Visitor
200 mg
vs
Returning (cached)
100 mg
Annual (10K/mo)
21.0 kg
Emission Segments
Data Center
9 mg
Network
52 mg
Device
115 mg
Resource Breakdown
JavaScript
482.5 KB
Images
970.9 KB
CSS
19.0 KB
Fonts
158.0 KB
HTML
86.7 KB
Other
16.5 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

178d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

12.10.2025

Valid Until

10.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.motherandbaby.commotherandbaby.com

SHA-256 Fingerprint

9D:1F:34:4B:B6:36:09:FD:DD:81:32:6D:AB:06:32:CB:6D:3B:6D:94...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age
3355
cache-control
⚪ Custom(s-maxage=3600, stale-while-revalidate)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Sat, 16 May 2026 00:11:07 GMT
etag
W/"12zm3604h2zaoup"
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

motherandbaby-co-uk.mail.protection.outlook.com

Domain Information

motherandbaby.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
64/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, height=device-height, initial-scale=1.0, minimum-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

__Montserrat_16b779

WCAG AA
55/100
Readability
/30
13/30

12px · LH 1.27

Hierarchy
/20
8/20
WCAG
/25
18/25

4.95:1 min contrast

Performance
/25
16/25

2 fonts · 5 req

Heading Font

__Montserrat_16b779

Sans

Body Font

__Montserrat_16b779

Sans12px

Contrast Ratio

4.95:1

WCAG AA (≥4.5:1)

Reading Comfort

~52 CPL

Optimal (45–75)
24px
h2
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.27). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~52 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 3/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

Buy on MyFontsFlesch 3

Color Palette

11 unique colors
Light
#ffffff
Background· 64.39999999999999%
#dccecc
Primary· 6.7%
#291f1b
Secondary· 4.6%
#5f362b
Secondary· 3.8%
#6d4837
Secondary· 3.7%
#7e6653
Secondary· 3.7%
#b68571
Secondary· 3.6%
#a76a59
Secondary· 3.2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google AnalyticsFree
Google Tag ManagerFree

User behavior and product analytics

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Ad Networks

Google Ad Manager

Sponsored

Scripts & Styles

25 Resources

20
Scripts
5
Styles
4
Async
15
Defer

Top Script Sources

local(15)pm-widget.taboola.com(1)googletagmanager.com(1)cse.google.com(1)uk-script.dotmetrics.net(1)

Website Identity

motherandbaby.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

Social Profiles

FacebookX (Twitter)

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Last analyzed: 16 May 2026 at 01:07

Historical Analysis & Change Tracking