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mortgagestrategy.co.uk

https://mortgagestrategy.co.uk· First analyzed 17 May 2026· Updated 17 May 2026
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mortgagestrategy.co.uk
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Mobile screenshot of mortgagestrategy.co.uk
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

34.254.18.96

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

CDN

CDN

Nameservers

ns-1676.awsdns-17.co.uk.ns-583.awsdns-08.net.ns-136.awsdns-17.com.ns-1512.awsdns-61.org.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
188 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.1
cms

Technology Stack

19 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Advertising

3
Google AdsLinkedIn AdsCriteo

Libraries

2
jQueryv3.7.1
jQuery UI

UI Components

2
Slick CarouselOwl Carousel

Fonts

2
Google FontsAdobe Fonts (Typekit)

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Material Icons

Tag Managers

1
Google Tag Manager

Security

1
reCAPTCHA

Customer Support

1
Zendesk

Plugins

1
Yoast SEO

SEO Analysis

A82/100
24
6
0
Meta Tags14/15
Content10/12
Headings6/8
Technical23/25
E-E-A-T0/7
Images7/7
Links5/5
URL5/5
Social4/5
Freshness2/4
Mobile3/4
Indexability3/3
M
mortgagestrategy.co.ukmortgagestrategy.co.uk

Mortgage strategy: UK latest mortgage news

The only financial website dedicated to the mortgage intermediary. Read breaking mortgage news and leading mortgage industry comment and analysis.

Title Length42 chars

Recommended: 50-60 chars (~264px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    122 URLs

    122 sub-sitemaps

    robots.txt

    130 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    17/100
    Poor
    5 11 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F22/100
    Bot Access
    5/25
    Machine Read.
    0/25
    Schema Data
    4/25
    Citation
    13/25

    AI Bot Access

    1/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:8%
    Words:6,594
    Token eff.:Excessive

    Structured Data

    4 JSON-LD
    WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 7.2w
    Canonical URL
    Open Graph2/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    64/100
    11
    Passed
    3
    Critical
    4
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    0/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    2/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    56/100
    C
    148 mg
    CO₂e / view
    1.4 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    169 mg
    vs
    Returning (cached)
    85 mg
    Annual (10K/mo)
    17.7 kg
    Emission Segments
    Data Center
    7 mg
    Network
    44 mg
    Device
    97 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    2.5 KB
    CSS
    222.9 KB
    Fonts
    8.3 KB
    HTML
    53.8 KB
    Other
    1.7 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    25%Critical
    Critical / Transactional

    HTTPS

    No WAF

    249d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    23.12.2025

    Valid Until

    21.01.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    moneymarketing.co.uk*.avinteractive.comwhatmortgage.co.ukelectronicsweekly.comdigitalrefining.comtalkingretail.comac-ibis.com*.ac-ibis.com+12 more

    SHA-256 Fingerprint

    4E:1C:1A:A2:9F:FC:1F:3A:98:7F:73:4A:29:D6:2D:DD:66:3C:90:B3...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    age
    411
    content-encoding
    📦 Gzip(gzip)
    content-length
    54823
    content-type
    text/html; charset=UTF-8
    date
    Sun, 17 May 2026 06:17:57 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    mortgagestrategy-co-uk.mail.protection.outlook.com

    Domain Information

    mortgagestrategy.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Quantcast Choice

    Cookie Consent Banner
    Quantcast Choice
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Quantcast Choice
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly21 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Open Sans

    WCAG Partial
    67/100
    Readability
    /30
    14/30

    12px · LH 1.33

    Hierarchy
    /20
    17/20

    1.5x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    2.21:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 5 req

    Heading Font

    Open Sans

    Sans18px

    Body Font

    Open Sans

    Sans12px

    Contrast Ratio

    2.21:1

    4 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    18px
    h1
    20px
    h2
    20px
    h3
    20px
    h4
    12px
    p
    Major Second
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 2.2:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    ✅ Lean font stack: 2 font families keeps load times fast.

    GGoogle FontsFluid Type (rem)

    Color Palette

    6 unique colors
    5.74:1 AA Dark
    #666666
    Other· 60.49999999999999%
    #ffffff
    Background· 18.7%
    #7b1d68
    Primary· 0%
    #393122
    Secondary· 6.9%
    #595135
    Secondary· 6.8%
    #727e8d
    Secondary· 2.7%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Ad Networks

    Google Ad ManagerMedia.netSovrnPubMaticOpenXIndex Exchange

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    12
    Async
    0
    Defer

    Top Script Sources

    mortgagestrategy.co.uk(7)googletagmanager.com(3)gstatic.com(2)connect.facebook.net(2)securepubads.g.doubleclick.net(2)

    Website Identity

    Mortgage strategy: UK latest mortgage news

    The leading financial website dedicated to the mortgage intermediary. Read breaking mortgage news and mortgage industry comment and analysis from recognised experts. Register now.

    www.mortgagestrategy.co.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en-GB

    Sponsored

    Last analyzed: 17 May 2026 at 06:18

    Historical Analysis & Change Tracking