morrisonshoes.com

https://morrisonshoes.com· First analyzed 24 May 2026· Updated 24 May 2026

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morrisonshoes.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3.openprovider.eu.ns2.openprovider.be.ns1.openprovider.nl.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

6.4 MB

345 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

SPECIAL PRICES SS26 TEMA ACTUAL 2026Custom

Shopify Theme

Detected Apps

KlaviyoJudge.mePageFlyInstagram Shopping

Technology Stack

17 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

FullStory Microsoft Clarity

Fonts

Google Fonts Adobe Fonts (Typekit)

Libraries

UI Components

Other

Other

CSS Frameworks

Tag Managers

Email Marketing

Reviews

CDN

Customer Support

Security

SEO Analysis

C66/100

Meta Tags14/15

Content3/12

Headings3/8

Technical23/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

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Title Length63 chars

Recommended: 50-60 chars (~379px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (10 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

33 URLs

33 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100

Poor

5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

1/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:0%

Words:1,116

Token eff.:Optimal

Structured Data

1 JSON-LD

BreadcrumbList

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

663 mg

CO₂e / view

6.4 MB

Page Weight

Cleaner Than

New Visitor

757 mg

Returning (cached)

379 mg

Annual (10K/mo)

79.5 kg

Emission Segments

Data Center

33 mg

Network

195 mg

Device

436 mg

Resource Breakdown

JavaScript

1.6 MB

Images

4.5 MB

CSS

108.7 KB

Fonts

51.1 KB

HTML

138.5 KB

Other

11.8 KB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

50d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

14.04.2026

Valid Until

13.07.2026

Subject Alternative Names (1)

morrisonshoes.com

SHA-256 Fingerprint

1D:18:C6:47:37:76:32:CE:D2:95:00:3A:D1:80:EC:0F:99:BB:BD:4C...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇩🇪 Frankfurt

a008891da89ad290-FRA

content-encoding

⚡ Brotli(br)

content-language

es-ES

content-length

141517

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

ALT2.ASPMX.L.GOOGLE.com

ASPMX.L.GOOGLE.com

ALT4.ASPMX.L.GOOGLE.com

ALT3.ASPMX.L.GOOGLE.com

+1 more

Domain Information

morrisonshoes.com

Domain Age

10y 10m

Created

23.07.2015

Expires

23.07.2029

Last Updated

01.09.2025

Registrar

Hosting Concepts B.V. d/b/a Registrar.eu

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly113 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

DM Sans

WCAG Partial

49/100

Readability

/30

9/30

13px · LH 1.65

Hierarchy

/20

7/20

1.08x ratio

WCAG

/25

15/25

3.77:1 min contrast

Performance

/25

18/25

1 font · 6 req

Heading Font

DM Sans

Sans14px

Body Font

DM Sans

Sans13px

Contrast Ratio

3.77:1

1 issue

Reading Comfort

~45 CPL

Narrow lines

14px

24px

32px

13px

Perfect Fifth

Scale

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

❌ Very complex text: Flesch score 1/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 3.8:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsFluid TypeFlesch 1

Color Palette

10 unique colors

4.34:1 AA Large Light

#7f7f7f

Other· 27.8%

#1a1a1c

Text· 7.3%

#5a5249

Primary· 15.6%

#41221f

Secondary· 8.8%

#4a3d35

Secondary· 7.3%

#0b090b

Text· 5.9%

#4a0d0d

Accent· 4.7%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

morrisonshoes.com(9)googletagmanager.com(3)sdk.loyaltylion.net(2)scripts.clarity.ms(1)clarity.ms(1)

Website Identity

morrisonshoes.com

10 years old

Location detected: 🇨🇦 Canadavia ip

Hosting Concepts B.V. d/b/a Registrar.eu📧 Google Workspacees

Social Profiles

Instagram

Sponsored

Last analyzed: 24 May 2026 at 01:31

Historical Analysis & Change Tracking