mitchellswholesale.com.au

https://mitchellswholesale.com.au· First analyzed 12 May 2026· Updated 12 May 2026

Export

Mobile

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Hosting Provider

Synergy Wholesale PTY LTD

IP Address

103.27.34.112

Site Location

🇦🇺 Australiavia tld

Server Location

🇦🇺 Sydney, Australia

ASN

AS45638

Organization

Synergy Wholesale PTY LTD

Nameservers

ns2.syd3.hostingplatform.net.au.ns1.syd3.hostingplatform.net.au.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.5 s10%

Speed Index

1.9 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

985 KB

49 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

Infrastructure

Hosting

Synergy Wholesale PTY LTD

Technology Stack

8 Technologies Detected

Analytics

CSS Frameworks

Libraries

Other

Customer Support

SEO Analysis

C60/100

Meta Tags9/15

Content10/12

Headings4/8

Technical13/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

mitchellswholesale.com.aumitchellswholesale.com.au

Mitchells Wholesale Supplies

Mitchells Wholesale Supplies - for wholesale Camping and outdoor equipment, Military surplus, Outdoor Clothing and Footwear

Title Length28 chars

Recommended: 50-60 chars (~163px / 580px)

Description Length123 chars

Recommended: 120-160 chars

Issues (1)

• Missing viewport meta tag — page may not be mobile-friendly (Google uses mobile-first indexing)

9 issues found

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Crawlability

Sitemap

Type: standard

1,864 URLs

robots.txt

24 rules

Local SEO

Local Search Readiness

11/100

Poor

3 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

0/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:1,397

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

69/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

12/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

3/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

35/100

122 mg

CO₂e / view

984.7 KB

Page Weight

70%

Cleaner Than

New Visitor

139 mg

Returning (cached)

70 mg

Annual (10K/mo)

14.6 kg

Emission Segments

Data Center

27 mg

Network

29 mg

Device

65 mg

Resource Breakdown

JavaScript

517.9 KB

Images

57.8 KB

CSS

148.2 KB

HTML

260.8 KB

Green Hosting Not Verified

Synergy Wholesale PTY LTD

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

56%Poor

Interactive

HTTPS

No WAF

168d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Starfield Technologies, Inc.

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

Valid From

20.10.2025

Valid Until

27.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

mitchellswholesale.comwww.mitchellswholesale.com

SHA-256 Fingerprint

AC:71:2A:3E:2D:F1:9C:E0:BD:76:1A:F4:E7:A3:D6:5A:56:A1:F2:6A...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟣 Private(private)

content-length

266810

content-type

text/html; charset=utf-8

date

Tue, 12 May 2026 18:44:08 GMT

strict-transport-security

max-age=31536000

vary

Accept-Encoding, User-Agent

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (1)

mail.mitchellswholesale.com.au

Domain Information

mitchellswholesale.com.au

Last Updated

05.05.2026

Registrar

Domain Directors Pty Ltd trading as Instra

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

38/100

Not Mobile Friendly

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

4 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Century Gothic

WCAG Partial

60/100

Readability

/30

20/30

13px · LH 1.54

Hierarchy

/20

12/20

1.38x ratio

WCAG

/25

14/25

1.84:1 min contrast

Performance

/25

14/25

1 font

Heading Font

Century Gothic

Sans18px

Body Font

Century Gothic

Sans13px

Contrast Ratio

1.84:1

11 issues

Reading Comfort

~52 CPL

Optimal (45–75)

18px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.54 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~52 chars/line (ideal 45–75 CPL).

✅ Easy to read: Flesch score 70/100 — accessible to general audiences.

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.8:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

Buy on MyFontsFlesch 70

Color Palette

8 unique colors

9.07:1 AAA Light

#ffffff

Background· 87.3%

#4e4747

Other· 1.4%

#d6bbac

Primary· 1.2%

#907666

Secondary· 1.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

21 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(10)cdn.jsdelivr.net(4)connect.facebook.net(2)admin.mitchellswholesale.com(1)ajax.googleapis.com(1)

Website Identity

mitchellswholesale.com.au

Location detected: 🇦🇺 Australiavia tld

Domain Directors Pty Ltd trading as Instraen

Social Profiles

Facebook

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Last analyzed: 12 May 2026 at 18:44

Historical Analysis & Change Tracking