militarykit.com

https://militarykit.com· First analyzed 14 May 2026· Updated 14 May 2026

Export

militarykit.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇬🇧 Hyde, United Kingdomvia schema

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3.livedns.co.uk.ns2.livedns.co.uk.ns1.livedns.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

495 ms10%

Speed Index

644 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.8 MB

279 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

MK 1.6.2-2.0

Shopify Theme

Detected Apps

KlaviyoJudge.meUpsell & Cross Sell

Technology Stack

15 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Microsoft Clarity Segment

Advertising

Google Ads Microsoft Advertising

Libraries

CSS Frameworks

Tag Managers

Email Marketing

Reviews

Payments

CDN

Customer Support

Security

SEO Analysis

C68/100

Meta Tags10/15

Content3/12

Headings3/8

Technical23/25

E-E-A-T0/7

Images7/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

militarykit.commilitarykit.com

Army Surplus Store UK - Clothing, Boots & Equipment | MilitaryKit.com

Military clothing, footwear, combat gear and genuine British Army surplus from our Manchester-based online shop trading since 2000. Free UK delivery on all o...

Description truncated.

Title Length69 chars

Recommended: 50-60 chars (~414px / 580px)

Description Length231 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (11 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

6 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

47/100

Fair

11 12

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

6/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:9%

Words:15,167

Token eff.:Excessive

Structured Data

2 JSON-LD

WebSiteLocalBusiness×1.1SearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

73/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

43/100

294 mg

CO₂e / view

2.8 MB

Page Weight

30%

Cleaner Than

New Visitor

336 mg

Returning (cached)

168 mg

Annual (10K/mo)

35.3 kg

Emission Segments

Data Center

14 mg

Network

87 mg

Device

193 mg

Resource Breakdown

JavaScript

1.3 MB

Images

1.2 MB

CSS

130.8 KB

Fonts

130.8 KB

HTML

75.0 KB

Other

77.8 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

44d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

29.03.2026

Valid Until

27.06.2026

Subject Alternative Names (1)

www.militarykit.com

SHA-256 Fingerprint

D3:E3:A9:94:2E:BF:5C:B3:4F:22:D6:1E:83:D3:30:D4:CC:A9:66:C0...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9fbad6040fed5254-MXP

content-encoding

⚡ Brotli(br)

content-language

en-GB

content-length

76482

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt4.aspmx.l.google.com

aspmx.l.google.com

alt3.aspmx.l.google.com

alt2.aspmx.l.google.com

+1 more

Domain Information

militarykit.com

Domain Age

26y 2m

Created

02.03.2000

Expires

02.03.2030

Last Updated

10.10.2025

Registrar

IONOS SE

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

68/100

Mobile Friendly28 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Lato

WCAG Partial

76/100

Readability

/30

24/30

16px · LH 1.50

Hierarchy

/20

17/20

1.73x ratio · ✓ H1→H6

WCAG

/25

17/25

2.82:1 min contrast

Performance

/25

18/25

1 font · 4 req

Heading Font

Lato

Sans28px

Body Font

Lato

Sans16px

Contrast Ratio

2.82:1

2 issues

Reading Comfort

~35 CPL

Narrow lines

28px

16px

Minor Second

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 2.8:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 46

Color Palette

9 unique colors

Light

#ffffff

Background· 25.3%

#2b3733

Primary· 22.700000000000003%

#8d8e47

Secondary· 16.8%

#4b4e40

Secondary· 7.9%

#5e6240

Secondary· 6.3%

#747046

Secondary· 5.7%

#a6a25a

Secondary· 4.6%

#84a35e

Secondary· 3.2%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

militarykit.com(6)googletagmanager.com(3)consent.cookiebot.com(2)s3.eu-west-1.amazonaws.com(1)searchserverapi1.com(1)

Website Identity

Military Kit

LocalBusiness

Military clothing, footwear, combat gear and genuine British Army surplus from our Manchester-based online shop trading since 2000. Free UK delivery on all orders, 180 day returns policy and same day dispatch for orders before 2pm.

help@militarykit.com

+441616372294

www.militarykit.com

26 years old

Unit 7 Hattersley Ind Estate, Stockport Road, Hyde

SK14 3QT, Hyde

Location detected: 🇬🇧 United Kingdom, Hydevia schema

IONOS SE📧 Google Workspaceen

Sponsored

Last analyzed: 14 May 2026 at 15:12

Historical Analysis & Change Tracking