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merseytravel.gov.uk

https://merseytravel.gov.uk· First analyzed 12 May 2026· Updated 12 May 2026
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merseytravel.gov.uk
Desktop screenshot of merseytravel.gov.uk
Mobile screenshot of merseytravel.gov.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.1.60

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

rory.ns.cloudflare.com.emerie.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
793 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
497 KB
38 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

8 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B76/100
21
6
0
Meta Tags15/15
Content10/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness2/4
Mobile3/4
Indexability3/3
M
merseytravel.gov.ukmerseytravel.gov.uk

Merseytravel | Liverpool City Region Travel Information

Merseytravel connects all public transport in the Liverpool City Region and provides strategic transport advice to the Liverpool City Region Combined Authority.

Title Length55 chars

Recommended: 50-60 chars (~326px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:6%
    Words:1,777
    Token eff.:Optimal

    Structured Data

    Microdata

    Citation Readiness

    Opening Summary120w
    Descriptive Headingsavg 4.7w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    85/100
    15
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    13/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    63/100
    A
    50 mg
    CO₂e / view
    497.5 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    57 mg
    vs
    Returning (cached)
    29 mg
    Annual (10K/mo)
    6.0 kg
    Emission Segments
    Data Center
    3 mg
    Network
    15 mg
    Device
    33 mg
    Resource Breakdown
    JavaScript
    238.6 KB
    Images
    40.2 KB
    CSS
    208.6 KB
    HTML
    10.1 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    26%Critical
    Interactive

    HTTPS

    WAF

    47d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    30.03.2026

    Valid Until

    28.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    merseytravel.gov.uk*.merseytravel.gov.uk

    SHA-256 Fingerprint

    97:C5:E4:66:7C:73:68:A7:E0:B6:4C:38:6B:43:25:78:C8:49:B9:F6...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    9fab37b04b4f1c2c-FRA
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    date
    Tue, 12 May 2026 17:42:01 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    merseytravel-gov-uk.mail.protection.outlook.com

    Domain Information

    merseytravel.gov.uk

    Domain Age
    25y 10m

    Created

    07.07.2000

    Expires

    07.07.2026

    Last Updated

    06.03.2025

    Registrar

    Com Laude

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    76/100
    Mobile Friendly32 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica Neue

    WCAG Partial
    80/100
    Readability
    /30
    21/30

    16px · LH 1.50

    Hierarchy
    /20
    20/20

    3.75x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    2.66:1 min contrast

    Performance
    /25
    21/25

    System fonts

    Heading Font

    Helvetica Neue

    Sans60px

    Body Font

    Helvetica Neue

    Sans16px

    Contrast Ratio

    2.66:1

    2 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    60px
    h1
    50px
    h2
    24px
    h3
    20px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 21/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 2.7:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.8x larger than body text.

    AAdobe FontsFlesch 21

    Color Palette

    7 unique colors
    10.37:1 AAA Dark
    #404040
    Other· 47.7%
    #ffffff
    Background· 28.900000000000002%
    #ffee00
    Primary· 0%
    #160e15
    Secondary· 10.4%
    #fcf9d4
    Accent· 1.8%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    4

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    14 Resources

    12
    Scripts
    2
    Styles
    8
    Async
    1
    Defer

    Top Script Sources

    googletagmanager.com(4)connect.facebook.net(2)consent.cookiebot.com(2)google-analytics.com(1)consentcdn.cookiebot.com(1)

    Website Identity

    merseytravel.gov.uk

    25 years old
    Location detected: 🇬🇧 United Kingdomvia tld
    Com Laude📧 Microsoft 365en

    Sponsored

    Last analyzed: 12 May 2026 at 17:42

    Historical Analysis & Change Tracking