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merrell.com

https://merrell.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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merrell.com
Desktop screenshot of merrell.com
Mobile screenshot of merrell.com
Mobile

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Hosting Provider

aws.amazon.com

IP Address

3.164.68.15

Site Location

🇺🇸 Rockford, United Statesvia schema_nap

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-231.awsdns-28.com.ns-772.awsdns-32.net.ns-1101.awsdns-09.org.ns-2027.awsdns-61.co.uk.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
855 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
9.4 MB
191 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms

SEO Analysis

B75/100
23
5
1
Meta Tags15/15
Content6/12
Headings3/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
M
merrell.commerrell.com

Merrell Official: Top Rated Hiking Footwear & Outdoor Gear

Official Merrell Site - Shop outdoor footwear & apparel in hiking, running, & casual styles to equip you for your active lifestyle. Free shipping!

Title Length58 chars

Recommended: 50-60 chars (~356px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: standard

1,053 URLs

robots.txt

58 rules

Sitemap reference found

Local SEO

Local Search Readiness

39/100
Needs Work
11 10

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AI & LLM Readiness

D43/100
Bot Access
24/25
Machine Read.
7/25
Schema Data
3/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,566
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headingsavg 1.8w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
81/100
13
Passed
4
Critical
1
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
38/100
F
967 mg
CO₂e / view
9.4 MB
Page Weight
5%
Cleaner Than
New Visitor
1.11 g
vs
Returning (cached)
553 mg
Annual (10K/mo)
116.0 kg
Emission Segments
Data Center
47 mg
Network
284 mg
Device
636 mg
Resource Breakdown
JavaScript
730.4 KB
Images
7.8 MB
CSS
753.9 KB
HTML
87.5 KB
Other
17.6 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
8 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

20%Critical
Critical / Transactional

HTTPS

WAF

42d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.03.2026

Valid Until

07.06.2026

Subject Alternative Names (1)

www.merrell.com

SHA-256 Fingerprint

98:32:0B:AE:79:8B:51:77:34:EC:69:8E:02:BB:1B:17:E1:90:2C:11...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9f208f27dc4e3418-EWR
content-encoding
Brotli(br)
content-security-policy
default-src 'self' ; media-src 'self' *.amazonaws.com ; sc...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

merrell-com.mail.protection.outlook.com

Domain Information

merrell.com

Domain Age
31y 2m

Created

20.02.1995

Expires

21.02.2027

Last Updated

17.02.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly329 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Denim Ink WD

WCAG Partial
66/100
Readability
/30
22/30

16px · LH 1.50

Hierarchy
/20
8/20
WCAG
/25
18/25

1:1 min contrast

Performance
/25
18/25

1 font · 5 req

Heading Font

Denim Ink WD

Sans

Body Font

Denim Ink WD

Sans16px

Contrast Ratio

1:1

15 issues

Reading Comfort

~39 CPL

Narrow lines
76px
h2
100px
h3
20px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 41

Color Palette

15 unique colors
17.77:1 AAA Light
#ffffff
Background· 15.399999999999999%
#181817
Text· 7%
#82b6b9
Primary· 9.5%
#c69766
Secondary· 9%
#deb98c
Accent· 8.5%
#058ea2
Accent· 8.4%
#996d48
Secondary· 6.7%
#4babba
Secondary· 5.5%

Business & Marketing Stack

5 Tools Detected

Enterprise

Customer Support

1

Live chat and helpdesk tools

Behavior Analytics

2

User behavior and product analytics

Social Media

1

Social widgets and sharing tools

A/B Testing & Optimization

1

Experimentation and conversion optimization

4

Categories

5

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
12
Async
4
Defer

Top Script Sources

local(8)googletagmanager.com(6)edge.curalate.com(1)assets.pinterest.com(1)rum-static.pingdom.net(1)

Website Identity

Wolverine World Wide, Inc.

Wolverine World Wide, Inc.

Organization

9341 Courtland Dr NE, Rockford

49351, Rockford, MI

US

Location detected: 🇺🇸 United States, Rockfordvia schema_nap
CSC Corporate Domains, Inc.📧 Microsoft 365en-us

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Last analyzed: 25 Apr 2026 at 21:50

Historical Analysis & Change Tracking