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merchantshouse.org

https://merchantshouse.org· First analyzed 01 Jun 2026· Updated 01 Jun 2026
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merchantshouse.org
Desktop screenshot of merchantshouse.org
Mobile screenshot of merchantshouse.org
Mobile

Sponsored

Hosting Provider

May First Movement Technology

IP Address

204.19.241.95

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Covina, United States

ASN

AS6939

Organization

May First Movement Technology

Server

Nginx

Nameservers

c.ns.mayfirst.org.a.ns.mayfirst.org.b.ns.mayfirst.org.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
528 KB
48 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.4.8
cms
MHMv1Custom
by Eva Ulz
View Theme

Technology Stack

15 Technologies Detected

Plugins

7
Simple InstagramWd Search Form
Jetpack
Wp Jquery Lightbox
Simple Share Buttons AdderGoogle Site Kit
Yoast SEO

Libraries

2
jQueryv1.8.0
jQuery UI

UI Components

2
SwiperLightbox

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Web Servers

1
Nginx

SEO Analysis

C68/100
20
9
0
Meta Tags8/15
Content8/12
Headings6/8
Technical21/25
E-E-A-T0/7
Images2/7
Links2/5
URL5/5
Social5/5
Freshness4/4
Mobile4/4
Indexability3/3
M
merchantshouse.orgmerchantshouse.org

MHM Home - Merchant's House Museum

Life at Home in Mid-19th Century New York City

Title Length34 chars

Recommended: 50-60 chars (~225px / 580px)

Description Length46 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    39 URLs

    robots.txt

    4 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    11/100
    Poor
    4 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    3/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:5%
    Words:407
    Token eff.:Optimal
    Sections/1K:17.2
    Depth:1/5

    Structured Data

    3 JSON-LD
    WebSiteSearchAction

    Citation Readiness

    Opening Summary31w
    Descriptive Headingsavg 3.2w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    84/100
    14
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    A
    65 mg
    CO₂e / view
    527.9 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    75 mg
    vs
    Returning (cached)
    37 mg
    Annual (10K/mo)
    7.8 kg
    Emission Segments
    Data Center
    15 mg
    Network
    16 mg
    Device
    35 mg
    Resource Breakdown
    JavaScript
    129.9 KB
    Images
    328.6 KB
    CSS
    56.8 KB
    HTML
    12.7 KB
    Green Hosting Not Verified
    May First Movement Technology
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    No WAF

    86d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/1.1

    Valid From

    29.05.2026

    Valid Until

    27.08.2026

    Subject Alternative Names (3)

    merchantshouse.mayfirst.orgmerchantshouse.orgwww.merchantshouse.org

    SHA-256 Fingerprint

    0D:82:A9:B5:F7:2C:FA:FA:3B:0E:DC:03:FE:AE:0B:FD:F1:3C:89:A0...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    connection
    keep-alive
    content-encoding
    📦 Gzip(gzip)
    content-length
    12725
    content-type
    text/html; charset=UTF-8
    date
    Mon, 01 Jun 2026 22:42:00 GMT
    link
    <https://merchantshouse.org/wp-json/>; rel="https://api.w.or...
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    40

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    merchantshouse.org

    Domain Age
    21y 2m

    Created

    10.03.2005

    Expires

    10.03.2027

    Last Updated

    11.03.2026

    Registrar

    Netregistry Wholesale Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    D
    57/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Times New Roman + Arial

    WCAG AA
    62/100
    Readability
    /30
    16/30

    13px · LH 1.50

    Hierarchy
    /20
    13/20

    1.54x ratio

    WCAG
    /25
    19/25

    5.74:1 min contrast

    Performance
    /25
    14/25

    System fonts

    Heading Font

    Times New Roman

    Serif20px

    Body Font

    Arial

    Sans13px

    Contrast Ratio

    5.74:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~87 CPL

    Wide lines
    20px
    h1
    15px
    h2
    20px
    h3
    13px
    p
    Minor Second
    Scale

    ❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Wide lines: ~87 chars/line. Use max-width: 65ch for comfortable reading.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.7:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    Buy on MyFontsFluid Type (rem)Flesch 68

    Color Palette

    11 unique colors
    Light
    #ffffff
    Background· 60.7%
    #030000
    Primary· 8.3%
    #301609
    Accent· 4.7%
    #46230d
    Accent· 4.5%
    #80441a
    Accent· 4.4%
    #d9d5d1
    Secondary· 3.8%
    #bc7944
    Secondary· 2.8%
    #593820
    Secondary· 2.7%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    8
    Async
    0
    Defer

    Top Script Sources

    merchantshouse.org(11)googletagmanager.com(7)google-analytics.com(1)code.jquery.com(1)

    Website Identity

    Merchant's House Museum

    merchantshouse.org/
    21 years old
    Location detected: 🇺🇸 United Statesvia ip
    Netregistry Wholesale Pty Ltd📧 Google Workspaceen-US

    Sponsored

    Last analyzed: 01 Jun 2026 at 22:42

    Historical Analysis & Change Tracking

    merchantshouse.org Technology Stack - Built With jQuery, jQuery UI, Swiper, Lightbox, Tailwind CSS | StackOptic | StackOptic