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medela.com

https://medela.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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medela.com
Desktop screenshot of medela.com
Mobile screenshot of medela.com
Mobile

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Hosting Provider

IP Address

93.191.89.114

Site Location

🇨🇭 Switzerlandvia ip

Server Location

🇨🇭 Zurich, Switzerland

ASN

AS51760

Organization

Medela1

Server

Apache

CDN

Azure Cdn

Nameservers

ns2-04.azure-dns.net.ns3-04.azure-dns.org.ns4-04.azure-dns.info.ns1-04.azure-dns.com.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.3 MB
75 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Medela1
CDN
Azure Cdn

Technology Stack

4 Technologies Detected

CSS Frameworks

1

Tag Managers

1

Web Servers

1

SEO Analysis

C65/100
19
8
2
Meta Tags12/15
Content9/12
Headings3/8
Technical19/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social2/5
Freshness0/4
Mobile3/4
Indexability3/3
M
medela.commedela.com

Breastfeeding & Pumping | Medela

Medela aims to promote the health of you and your baby with expert breastfeeding and pumping solutions. Get tailored guidance and support at every stage.

Title Length32 chars

Recommended: 50-60 chars (~195px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (80/121) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Local SEO

Local Search Readiness

14/100
Poor
4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F36/100
Bot Access
20/25
Machine Read.
3/25
Schema Data
0/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:3,020
Token eff.:Poor Structure

Structured Data

No Schema

Citation Readiness

Opening Summary128w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
11
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
45/100
C
162 mg
CO₂e / view
1.3 MB
Page Weight
70%
Cleaner Than
New Visitor
185 mg
vs
Returning (cached)
93 mg
Annual (10K/mo)
19.5 kg
Emission Segments
Data Center
36 mg
Network
39 mg
Device
87 mg
Resource Breakdown
JavaScript
176.1 KB
Images
624.6 KB
CSS
427.8 KB
HTML
42.0 KB
Other
40.7 KB
Green Hosting Not Verified
Medela1
5 recommendations
  • Carbon footprint recommendation preview...
B

Security Score

71%Good
Static / Informational

HTTPS

No WAF

44d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-512 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

16.05.2025

Valid Until

11.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.medela.chwww.medela.frwww.medela.itwww.medela.com.auwww.medela.inwww.medela.dkwww.medela.sewww.medela.no+12 more

SHA-256 Fingerprint

AE:43:30:1D:24:37:C9:80:E7:2D:B8:22:AE:16:25:2F:23:1F:15:B7...

Recommendations

Security recommendation preview

HTTP Headers

Developer Console

access-control-allow-origin
*
age
73
cache-control
🟡 120s(max-age=120, public)
content-encoding
📦 Gzip(gzip)
content-language
en
content-length
42726
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

medela-com.mail.protection.outlook.com

Domain Information

medela.com

Domain Age
30y 2m

Created

24.02.1996

Expires

25.02.2027

Last Updated

25.01.2026

Registrar

GoDaddy Corporate Domains, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
65/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Kumbh Sans

WCAG Partial
55/100
Readability
/30
20/30

14px · LH 1.50

Hierarchy
/20
5/20
WCAG
/25
17/25

1:1 min contrast

Performance
/25
13/25

1 font · 5 req

Heading Font

Kumbh Sans

Sans

Body Font

Kumbh Sans

Sans14px

Contrast Ratio

1:1

7 issues

Reading Comfort

~33 CPL

Narrow lines
48px
h2
32px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Color Palette

10 unique colors
Light
#d4d4d6
Other· 20.3%
#d3ac18
Primary· 18.7%
#604e40
Secondary· 11.5%
#8f816b
Secondary· 9.1%
#d5c588
Secondary· 2%
#b19f6a
Secondary· 2%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

2

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Reviews & Social Proof

1

Customer reviews and testimonials

3

Categories

4

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

9 Resources

8
Scripts
1
Styles
3
Async
2
Defer

Top Script Sources

cdn.cookielaw.org(2)cdn.userway.org(2)googletagmanager.com(1)apps.bazaarvoice.com(1)cdn.jsdelivr.net(1)

Website Identity

medela.com

30 years old
Location detected: 🇨🇭 Switzerlandvia ip
GoDaddy Corporate Domains, LLC📧 Microsoft 365en

Social Profiles

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Last analyzed: 28 Apr 2026 at 00:47

Historical Analysis & Change Tracking