mckinsey.de

https://mckinsey.de· First analyzed 29 Apr 2026· Updated 29 Apr 2026

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mckinsey.de

Mobile

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Hosting Provider

Akamai Technologies

IP Address

95.100.110.11

Site Location

🇩🇪 Germanyvia tld

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

Server

AkamaiGHost

Nameservers

a9-64.akam.net.a18-65.akam.net.a22-66.akam.net.a1-89.akam.net.+2 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint

317 ms10%

Speed Index

412 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

507 KB

8 requests

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Akamai Technologies

Technology Stack

1 Technologies Detected

CDN

Akamai

SEO Analysis

F28/100

Meta Tags4/15

Content2/12

Headings6/8

Technical4/21

E-E-A-T0/7

Images0/7

Links0/5

URL5/5

Social0/5

Freshness0/4

Mobile4/4

Indexability3/3

mckinsey.demckinsey.de

Access Denied

No description available for this page.

Title Length13 chars

Recommended: 50-60 chars (~78px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

• Missing meta description — important for click-through rates in SERPs
• Very thin content (17 words). Search engines need substantial content for ranking.
• Missing viewport meta tag — page may not be mobile-friendly (Google uses mobile-first indexing)

12 issues found

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Local SEO

Local Search Readiness

0/100

Poor

15 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F27/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

0/25

Citation

0/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:66%

Words:15

Token eff.:Too Short

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

60/100

51 mg

CO₂e / view

507.2 KB

Page Weight

90%

Cleaner Than

New Visitor

59 mg

Returning (cached)

29 mg

Annual (10K/mo)

6.1 kg

Emission Segments

Data Center

3 mg

Network

15 mg

Device

34 mg

Resource Breakdown

Fonts

506.6 KB

HTML

667 B

Green Hosting Verified

Akamai Technologies

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

51%Poor

Interactive

HTTPS

WAF

69d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

Valid From

08.07.2025

Valid Until

07.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (12)

mckinsey.deaz.mckinsey.dekarriere-uat-upgrade.mckinsey.dekarriere-uat.mckinsey.dekarriere-upgrade.mckinsey.dekarriere.mckinsey.deprod-upgrade.mckinsey.deredesign-uat.mckinsey.de+4 more

SHA-256 Fingerprint

23:25:EE:C0:5C:39:2C:80:A7:74:8D:5B:95:A0:D4:4D:F3:F0:7F:60...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

akamai-cache-status

Error from child

content-length

367

content-type

text/html

date

Wed, 29 Apr 2026 12:58:22 GMT

expires

Wed, 29 Apr 2026 12:58:22 GMT

link

<https://www.mckinsey.de/next-static/fonts/bower/Bower-Bold....

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

geo-mail.mckinsey.com

Domain Information

mckinsey.de

Last Updated

06.04.2020

DNSSEC

Not Enabled

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

32/100

Not Mobile Friendly

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

4 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Times New Roman

WCAG AAA

74/100

Readability

/30

22/30

16px · LH --

Hierarchy

/20

19/20

2x ratio · ✓ H1→H6

WCAG

/25

24/25

21:1 min contrast

Performance

/25

9/25

1 font · 7 req

Heading Font

Times New Roman

Serif32px

Body Font

Times New Roman

Serif16px

Contrast Ratio

21:1

WCAG AAA (≥7:1)

Reading Comfort

~41 CPL

Narrow lines

32px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 21.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

✅ Lean font stack: 1 font families keeps load times fast.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

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Color Palette

9 unique colors

5.47:1 AA Light

#ffffff

Background· 98.1%

#6a6969

Other· 0.2%

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Website Identity

mckinsey.de

Location detected: 🇩🇪 Germanyvia tld

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Last analyzed: 29 Apr 2026 at 12:59

Historical Analysis & Change Tracking