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mcg.org.au

https://mcg.org.au· First analyzed 08 May 2026· Updated 08 May 2026
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mcg.org.au
Desktop screenshot of mcg.org.au
Mobile screenshot of mcg.org.au
Mobile

Sponsored

Hosting Provider

Episerver AB

IP Address

217.114.94.2

Site Location

🇦🇺 Australiavia tld

Server Location

🇸🇪 Stockholm, Sweden

ASN

AS30811

Organization

Episerver AB

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3.5gn.plus.ns4.5gn.plus.ns1.5gn.tech.ns2.5gn.tech.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
974 ms10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3 MB
67 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Episerver AB
CDN
Cloudflare

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelCrazy Egg

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
TikTok Pixel

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

A80/100
26
4
0
Meta Tags12/15
Content9/12
Headings8/8
Technical20/25
E-E-A-T0/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness2/4
Mobile4/4
Indexability3/3
M
mcg.org.aumcg.org.au

Melbourne Cricket Ground | MCG

The official website of the Melbourne Cricket Ground in Melbourne, Australia, hosting AFL, cricket, concerts, soccer, rugby and special events.

Title Length30 chars

Recommended: 50-60 chars (~190px / 580px)

Description Length143 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    301 URLs

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    0/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:1,078
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    1 JSON-LD

    Citation Readiness

    Opening Summary33w
    Descriptive Headingsavg 3.3w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    87/100
    14
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    21/100
    F
    376 mg
    CO₂e / view
    3.0 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    430 mg
    vs
    Returning (cached)
    215 mg
    Annual (10K/mo)
    45.1 kg
    Emission Segments
    Data Center
    84 mg
    Network
    90 mg
    Device
    202 mg
    Resource Breakdown
    JavaScript
    550.9 KB
    Images
    1.5 MB
    CSS
    883.3 KB
    HTML
    111.1 KB
    Green Hosting Not Verified
    Episerver AB
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    91%Excellent
    Interactive

    HTTPS

    WAF

    61d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    10.04.2026

    Valid Until

    09.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.mcg.org.au

    SHA-256 Fingerprint

    36:B7:60:E5:00:90:A9:B3:15:96:68:43:CB:6C:88:E4:01:76:52:6B...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray
    9f8b06c3dd6eebd5-BOS
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    child-src 'self'; connect-src 'self' https://*.247software.c...
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    au-smtp-inbound-1.mimecast.com
    au-smtp-inbound-2.mimecast.com

    Domain Information

    mcg.org.au

    Last Updated

    08.05.2026

    Registrar

    Melbourne IT

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    D
    56/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=1
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    roboto condensed + roboto

    WCAG AAA
    83/100
    Readability
    /30
    20/30

    14px · LH 1.43

    Hierarchy
    /20
    20/20

    3.14x ratio · ✓ H1→H6

    WCAG
    /25
    24/25

    9.75:1 min contrast

    Performance
    /25
    19/25

    System fonts

    Heading Font

    roboto condensed

    Sans44px

    Body Font

    roboto

    Sans14px

    Contrast Ratio

    9.75:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~42 CPL

    Narrow lines
    44px
    h1
    44px
    h2
    21px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.8:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.1x larger than body text.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    AAdobe FontsBuy on MyFonts

    Color Palette

    10 unique colors
    Dark
    #606564
    Other· 7%
    #2e514a
    Primary· 25.900000000000002%
    #1d3c34
    Primary· 24.600000000000005%
    #fffffe
    Primary· 10%
    #7e6a62
    Secondary· 6.9%
    #b9a290
    Secondary· 6.7%
    #533f4f
    Secondary· 5.2%
    #e8e5d2
    Secondary· 2.7%

    Business & Marketing Stack

    5 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Crazy EggSMB

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    TikTok PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    5

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    19 Resources

    17
    Scripts
    2
    Styles
    15
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(6)analytics.tiktok.com(3)connect.facebook.net(3)capi-automation.s3.us-east-2.amazonaws.com(1)script.crazyegg.com(1)

    Website Identity

    mcg.org.au

    MCG Newsroom

    Location detected: 🇦🇺 Australiavia tld
    Melbourne IT📧 Mimecasten-AU

    Sponsored

    Last analyzed: 08 May 2026 at 19:56

    Historical Analysis & Change Tracking