mcdonalds.it

https://mcdonalds.it· First analyzed 09 May 2026· Updated 09 May 2026

Export

mcdonalds.it

Mobile

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Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

63.32.153.113

Site Location

🇮🇹 Italyvia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Nginx

CDN

Akamai

WAF

Akamai

Nameservers

ns-cloud-c2.googledomains.com.ns-cloud-c1.googledomains.com.ns-cloud-c3.googledomains.com.ns-cloud-c4.googledomains.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

518 ms10%

Speed Index

673 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.7 MB

188 requests

Image Optimization

WebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Technology Stack

10 Technologies Detected

Analytics

Libraries

UI Components

Other

AOS (Animate On Scroll)

CSS Frameworks

Tag Managers

Web Servers

Customer Support

Plugins

SEO Analysis

B73/100

Meta Tags15/15

Content10/12

Headings3/8

Technical18/21

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

mcdonalds.itmcdonalds.it

Benvenuto su McDonaldʹs Italia | McDonaldʹs Italia

Scopri il mondo McDonald's: gustosi panini e patatine, insalate, sfiziosità e colazioni. McDrive, Happy Meal, feste di compleanno e tanto altro!

Title Length50 chars

Recommended: 50-60 chars (~295px / 580px)

Description Length144 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

5 issues found

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Local SEO

Local Search Readiness

12/100

Poor

3 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D47/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

3/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:825

Token eff.:Optimal

Sections/1K:23

Depth:1/5

Structured Data

3 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary12w

Descriptive Headingsavg 5.8w

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

37/100

484 mg

CO₂e / view

4.7 MB

Page Weight

15%

Cleaner Than

New Visitor

553 mg

Returning (cached)

277 mg

Annual (10K/mo)

58.1 kg

Emission Segments

Data Center

24 mg

Network

142 mg

Device

318 mg

Resource Breakdown

JavaScript

192.2 KB

Images

4.3 MB

CSS

69.1 KB

Fonts

95.8 KB

HTML

19.6 KB

Other

58.1 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

WAF

66d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

Valid From

16.04.2026

Valid Until

15.07.2026

Subject Alternative Names (20)

birthdayparty.mcdonalds-kuwait.combrand-site-dev.mcdonalds.co.nzbrand-site-dev.mcdonalds.com.auclicks.mcdbah.comclicks.mcdonalds-ksa.comclicks.mcdonalds-kuwait.comclicks.mcdonalds.com.saclicks.mcdonaldsqatar.com+12 more

SHA-256 Fingerprint

28:8E:0E:12:E6:90:FF:5E:EF:F1:71:C0:85:4D:E9:80:91:D2:C9:96...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

akamai-grn

0.9d257e68.1778366239.6bed5f1b

cache-control

🔴 No Cache(max-age=0, no-cache, no-store)

content-encoding

⚡ Brotli(br)

content-language

content-length

19742

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx2-mcd.adattivo.com

mx1-mcd.adattivo.com

Domain Information

mcdonalds.it

DNSSEC

Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner

CookieYes

GDPR Indicators

Cookie consent banner detected

CMP: CookieYes

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly56 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, shrink-to-fit=no

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Speedee

WCAG AAA

59/100

Readability

/30

13/30

15px · LH 1.20

Hierarchy

/20

6/20

WCAG

/25

24/25

8.58:1 min contrast

Performance

/25

16/25

1 font · 8 req

Heading Font

Speedee

Sans

Body Font

Speedee

Sans15px

Contrast Ratio

8.58:1

WCAG AAA (≥7:1)

Reading Comfort

~127 CPL

Too wide

60px

30px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

❌ Very long lines: ~127 chars/line causes eye strain. Add max-width constraint.

⚠️ Hard to read: Flesch score 48/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

Buy on MyFontsFluid Type (rem)Flesch 48

Color Palette

8 unique colors

Light

#ffffff

Primary· 17.7%

#f1ce45

Accent· 31.399999999999995%

#e7cb6e

Accent· 24.5%

#563b25

Secondary· 9.6%

#b49c58

Secondary· 6.9%

#f7e058

Accent· 6.4%

#f7edc7

Accent· 2%

#eab94e

Accent· 1.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookieYesSMB

Cookie consent and privacy compliance tools

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Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(11)googletagmanager.com(2)cdn-cookieyes.com(2)pixel.mathtag.com(1)trz.neodatagroup.com(1)

Website Identity

McDonald's

Organization

www.mcdonalds.it/

Location detected: 🇮🇹 Italyvia tld

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Last analyzed: 09 May 2026 at 22:38

Historical Analysis & Change Tracking