mccormick.com

https://mccormick.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026

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mccormick.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-499.awsdns-62.com.ns-814.awsdns-37.net.ns-1181.awsdns-19.org.ns-1570.awsdns-04.co.uk.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.3 s10%

Speed Index

1.7 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3 MB

275 requests

Image Optimization

Lazy LoadWebPResponsiveThumbor

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

mainCustom

Shopify Theme

Detected Apps

KlaviyoShopify EmailFacebook ChannelInstagram ShoppingPinterest+1 more

Technology Stack

12 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Fonts

Google Fonts Adobe Fonts (Typekit)

CSS Frameworks

Icon Libraries

Tag Managers

Email Marketing

CDN

Customer Support

Security

SEO Analysis

B72/100

Meta Tags15/15

Content3/12

Headings8/8

Technical20/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

mccormick.commccormick.com

Spices, Seasoning, Recipe Ideas & Cooking Tips | McCormick

McCormick spices and products have been kitchen must-haves since 1889. Learn about seasoning and cuisine while discovering tons of delicious recipes today.

Title Length58 chars

Recommended: 50-60 chars (~343px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (0 words). Search engines need substantial content for ranking.

4 issues found

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Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

7/100

Poor

2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F32/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

3/25

Citation

2/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,913

Token eff.:Optimal

Structured Data

2 JSON-LD

WebSiteSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

68/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

313 mg

CO₂e / view

3.0 MB

Page Weight

30%

Cleaner Than

New Visitor

358 mg

Returning (cached)

179 mg

Annual (10K/mo)

37.6 kg

Emission Segments

Data Center

15 mg

Network

92 mg

Device

206 mg

Resource Breakdown

JavaScript

698.3 KB

Images

1.9 MB

CSS

308.0 KB

HTML

181.4 KB

Other

6.3 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

81%Very Good

Interactive

HTTPS

WAF

72d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

07.04.2026

Valid Until

06.07.2026

Subject Alternative Names (1)

www.mccormick.com

SHA-256 Fingerprint

3E:38:9B:62:21:C9:AB:C8:13:3C:64:06:AF:65:0D:A4:C9:16:B7:0E...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

9f1c441b1e2db39b-BOS

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

185428

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

mccormick-com.mail.protection.outlook.com

Domain Information

mccormick.com

Domain Age

31y 4m

Created

19.12.1994

Expires

18.12.2026

Last Updated

17.11.2025

Registrar

GoDaddy Corporate Domains, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

54/100

Not Mobile Friendly276 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Instrument Sans

WCAG Partial

63/100

Readability

/30

22/30

16px · LH 1.40

Hierarchy

/20

11/20

2.75x ratio

WCAG

/25

16/25

1:1 min contrast

Performance

/25

14/25

3 fonts · 4 req

Heading Font

Instrument Sans

Sans44px

Body Font

Instrument Sans

Sans16px

Contrast Ratio

1:1

28 issues

Reading Comfort

~37 CPL

Narrow lines

44px

45px

25px

22px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 28 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Strong hierarchy: Headlines are 2.8x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

AAdobe Fonts Buy on MyFontsFluid Type (rem)Flesch 58

Color Palette

12 unique colors

9.47:1 AAA Light

#ffffff

Text· 9.2%

#40483f

Other· 6.4%

#0d0e08

Primary· 25%

#d60029

Primary· 13.3%

#2f2d21

Secondary· 7.4%

#cebaa4

Secondary· 7.3%

#917764

Secondary· 6.6%

#a4a28a

Secondary· 5.2%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

OneTrustEnterprise

CookiebotMid-Market

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

mccormick.com(5)googletagmanager.com(3)widget.gotolstoy.com(3)connect.facebook.net(2)play.gotolstoy.com(1)

Website Identity

mccormick.com

31 years old

Location detected: 🇨🇦 Canadavia ip

GoDaddy Corporate Domains, LLC📧 Microsoft 365en

Social Profiles

Facebook X (Twitter)Instagram YouTube TikTok Pinterest

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Last analyzed: 25 Apr 2026 at 09:20

Historical Analysis & Change Tracking