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mccarthyandstone.co.uk

https://mccarthyandstone.co.uk· First analyzed 24 May 2026· Updated 24 May 2026
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mccarthyandstone.co.uk
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Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

20.90.134.26

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS8075

Organization

Microsoft Azure App Service (uksouth)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns1.safenames.com.dns3.safenames.org.dns2.safenames.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
835 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.9 MB
81 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Sitecore

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

11 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Frameworks

1
Reactv18.3.1

Libraries

1
jQueryv3.7.1

Tag Managers

1
Google Tag Manager

Advertising

1
Microsoft Advertising

Reviews

1
Trustpilot

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B78/100
23
5
0
Meta Tags14/15
Content10/12
Headings6/8
Technical20/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
M
mccarthyandstone.co.ukmccarthyandstone.co.uk

McCarthy & Stone | New retirement properties for sale or rent

Relax & enjoy independent living. Find over 60s retirement villages, bungalows & apartments across the UK from award-winning market leader McCarthy & Stone now.

Title Length61 chars

Recommended: 50-60 chars (~377px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    24 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    27/100
    Needs Work
    8 11 1

    Sponsored

    AI & LLM Readiness

    D48/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    4/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:9%
    Words:3,067
    Token eff.:Good
    Sections/1K:2.3
    Depth:1/5

    Structured Data

    10 JSON-LD
    WebSiteVideoObjectSearchAction

    Citation Readiness

    Opening Summary229w
    Descriptive Headingsavg 4.5w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    15
    Passed
    1
    Critical
    3
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    46/100
    E
    295 mg
    CO₂e / view
    2.9 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    338 mg
    vs
    Returning (cached)
    169 mg
    Annual (10K/mo)
    35.4 kg
    Emission Segments
    Data Center
    15 mg
    Network
    87 mg
    Device
    194 mg
    Resource Breakdown
    JavaScript
    314.3 KB
    Images
    2.1 MB
    CSS
    131.1 KB
    Fonts
    255.9 KB
    HTML
    27.9 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    91%Excellent
    Interactive

    HTTPS

    WAF

    44d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    09.04.2026

    Valid Until

    08.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.mccarthyandstone.co.uk

    SHA-256 Fingerprint

    D0:D4:A2:21:40:D3:1E:14:D6:AE:1B:A2:92:15:B2:9A:04:95:91:92...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ch
    Sec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-C...
    alt-svc
    h3=":443"; ma=86400
    arr-disable-session-affinity
    true
    cache-control
    🔴 No Cache(no-cache, no-store)
    cf-cache-status
    DYNAMIC
    cf-ray
    a00c50c8de46da66-BOS
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    75

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    eu-smtp-inbound-2.mimecast.com
    eu-smtp-inbound-1.mimecast.com

    Domain Information

    mccarthyandstone.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    70/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, shrink-to-fit=no
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    AzoSans

    WCAG Partial
    74/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    17/20

    2x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    3:1 min contrast

    Performance
    /25
    18/25

    1 font · 4 req

    Heading Font

    AzoSans

    Sans32px

    Body Font

    AzoSans

    Sans16px

    Contrast Ratio

    3:1

    2 issues

    Reading Comfort

    ~39 CPL

    Narrow lines
    32px
    h1
    32px
    h2
    22px
    h3
    22px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 3.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.0x larger than body text.

    Buy on MyFontsFlesch 38

    Color Palette

    14 unique colors
    4.94:1 AA Light
    #ffffff
    Text· 12.8%
    #677462
    Secondary· 8.7%
    #e5ddd3
    Primary· 13.4%
    #c3a07d
    Secondary· 7.2%
    #65533d
    Secondary· 6.5%
    #3a3024
    Secondary· 6.5%
    #e2c7ae
    Secondary· 6.3%
    #bb8a5a
    Secondary· 6.2%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    3

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    10
    Async
    5
    Defer

    Top Script Sources

    local(7)c.webtrends-optimize.com(5)bat.bing.com(2)googletagmanager.com(2)cdnjs.cloudflare.com(2)

    Website Identity

    McCarthy & Stone

    08002014811
    www.mccarthyandstone.co.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Mimecasten

    Sponsored

    Last analyzed: 24 May 2026 at 12:31

    Historical Analysis & Change Tracking