mattel.com
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Hosting Provider
aws.amazon.comIP Address
15.197.167.90
Server Location
🇨🇦 Montreal, Canada
ASN
AS16509
Organization
AWS Global Accelerator (GLOBAL)
Server
Netlify
Nameservers
Performance
Page Speed
Image Optimization
Architecture Stack
Detected API Sources
Technology Stack
8 Technologies Detected
Analytics
2CSS Frameworks
1Icon Libraries
1Tag Managers
1Platforms
1SEO Analysis
Mattel | About
We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Pric...
Recommended: 50-60 chars
Recommended: 120-160 chars
Issues (2)
- • Missing H1 tag - every page should have one H1
- • Many images missing alt text (267/415)
5 issues found
Upgrade to view detailsCrawlability
Type: standard
2 rules
Allows all crawlers
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Security Score
HTTPS
No WAF
64d
Certificate Details
Type
Domain Validated (DV)
Certificate Authority
Let's Encrypt
Key Algorithm
ECDSA (secp256r1) (256 bit)
Signature
ECDSA with SHA-384
TLS Version
TLSv1.3
HTTP Protocol
HTTP/2
Valid From
18.01.2026
Valid Until
18.04.2026
Subject Alternative Names (1)
SHA-256 Fingerprint
FF:91:EE:B3:C5:9E:80:71:3A:F9:B8:EC:84:70:F8:02:F5:1B:FD:9F...
Recommendations
Security recommendation preview
HTTP Headers
Developer Console
Email Infrastructure
Microsoft 365
Score
100
DMARC Policy
Reject (Strictest)
MX Records (1)
Domain Information
mattel.com
Created
05.06.1995
Expires
04.06.2026
Last Updated
03.05.2025
Registrar
MarkMonitor Inc.
Privacy & Compliance
TrustArc
GDPR Indicators
Typography & Readability
Work Sans
18px · LH 0.89
Contrast: undefined
1 font
Heading Font
Work Sans
Body Font
Work Sans
Contrast Ratio
--
Reading Comfort
~31 CPL
Needs attention✅ Excellent readability: 18px body text is ideal for all devices.
⚠️ Tight line spacing (0.89). Consider 1.4-1.6 for better readability.
✅ Good performance: Using 1 font families keeps load times fast.
✅ Smart font loading: Using font-display: swap prevents invisible text during load.
⚠️ Cramped layout: 70 elements lack adequate spacing.
✅ Clean layout: Consistent left alignment throughout.
Business & Marketing Stack
3 Tools Detected
2
Categories
3
Total Tools
1
Enterprise
0
Mid-Market
Assessment: Well-developed marketing technology stack
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Scripts & Styles
14 Resources
Top Script Sources
Website Identity
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Historical Analysis & Change Tracking