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maternityaction.org.uk

https://maternityaction.org.uk· First analyzed 17 May 2026· Updated 17 May 2026
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maternityaction.org.uk
Desktop screenshot of maternityaction.org.uk
Mobile screenshot of maternityaction.org.uk
Mobile

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Hosting Provider

LiteSpeed
cloudflare.com

IP Address

172.67.151.222

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

simon.ns.cloudflare.com.betty.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
624 ms10%
Speed Index
811 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4 MB
62 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Diviv4.27.6Custom
by Elegant Themes
View Theme

Technology Stack

16 Technologies Detected

Plugins

5
Cookie NoticeWp Social Sharing
Google Analytics For Wordpress
Page Links To
Yoast SEO

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

Libraries

2
jQueryv3.7.1
jQuery UI

Other

1
Chart.js

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

CDN

1
Cloudflare

SEO Analysis

C62/100
20
7
3
Meta Tags4/15
Content3/12
Headings6/8
Technical24/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile1/4
Indexability3/3
M
maternityaction.org.ukmaternityaction.org.uk

Home - Maternity Action

No description available for this page.

Title Length23 chars

Recommended: 50-60 chars (~143px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

  • • Missing meta description — important for click-through rates in SERPs
  • • Very thin content (4 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (10/11) — critical for accessibility and SEO

10 issues found

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Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

7 rules

Sitemap reference found

Local SEO

Local Search Readiness

10/100
Poor
3 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F23/100
Bot Access
3/25
Machine Read.
7/25
Schema Data
4/25
Citation
9/25

AI Bot Access

0/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:1,242
Token eff.:Optimal

Structured Data

3 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
15
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
31/100
F
417 mg
CO₂e / view
4.0 MB
Page Weight
15%
Cleaner Than
New Visitor
477 mg
vs
Returning (cached)
239 mg
Annual (10K/mo)
50.1 kg
Emission Segments
Data Center
20 mg
Network
123 mg
Device
274 mg
Resource Breakdown
JavaScript
202.5 KB
Images
3.8 MB
CSS
39.7 KB
Fonts
948 B
HTML
46.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

26%Critical
Interactive

HTTPS

WAF

31d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

19.03.2026

Valid Until

17.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

maternityaction.org.uk*.maternityaction.org.uk

SHA-256 Fingerprint

5F:CB:F2:FE:D5:56:15:16:08:CA:80:73:6F:4A:BA:2B:24:78:51:CD...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9fcfaacfd999158d-MXP
content-encoding
zstd
content-type
text/html; charset=UTF-8
date
Sun, 17 May 2026 03:52:03 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx.l.google.com
alt3.aspmx.l.google.com
alt1.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

maternityaction.org.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner
Cookie Notice (WP)
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Notice (WP)
Privacy policy page linked
Data subject rights referenced

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
61/100
Not Mobile Friendly69 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
2 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Helvetica

WCAG Partial
69/100
Readability
/30
14/30

17px · LH 1.12

Hierarchy
/20
16/20

4.24x ratio

WCAG
/25
19/25

3.08:1 min contrast

Performance
/25
20/25

2 fonts · 3 req

Heading Font

Helvetica

Sans72px

Body Font

Helvetica

Sans17px

Contrast Ratio

3.08:1

1 issue

Reading Comfort

~36 CPL

Narrow lines
72px
h1
28px
h2
25px
h3
28px
h4
17px
p

✅ Excellent readability: 17px body text is ideal for all devices.

⚠️ Tight line spacing (1.12). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 14/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 3.1:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.2x larger than body text.

GGoogle FontsBuy on MyFontsFlesch 14

Color Palette

13 unique colors
Light
#ffffff
Background· 39.8%
#935f45
Secondary· 10.5%
#64423b
Secondary· 8.6%
#7f2fa7
Accent· 7.2%
#290360
Primary· 6.1%
#cc9576
Secondary· 6%
#e3bba2
Accent· 5.1%
#e4681e
Accent· 4.5%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google AnalyticsFree
HotjarMid-Market

User behavior and product analytics

Social Media

1
Twitter/X WidgetsFree

Social widgets and sharing tools

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
4
Async
0
Defer

Top Script Sources

maternityaction.org.uk(17)static.hotjar.com(1)googletagmanager.com(1)platform.twitter.com(1)

Website Identity

Home - Maternity Action

challenging inequality : promoting wellbeing

maternityaction.org.uk/
Location detected: 🇬🇧 United Kingdomvia tld
📧 Google Workspaceen-GB

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Last analyzed: 17 May 2026 at 03:52

Historical Analysis & Change Tracking