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masala.com

https://masala.com· First analyzed 12 May 2026· Updated 12 May 2026
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masala.com
Desktop screenshot of masala.com
Mobile screenshot of masala.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.164.206.47

Site Location

🇮🇳 Fortune 2000, 103-A & 103-B, C Wing, 1st Floor, Bandra Kurla Complex (BKC), Indiavia schema_nap

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Nginx

CDN

CloudFront

Nameservers

ns-1750.awsdns-26.co.uk.ns-388.awsdns-48.com.ns-814.awsdns-37.net.ns-1135.awsdns-13.org.

Performance

91

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3 MB
159 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9
cms
newspack-masCustom

Technology Stack

23 Technologies Detected

Plugins

10
Gutenberg
Catch Infinite ScrollNewspack BlocksNewspack NewslettersElasticpressOnesignal Free Web Push NotificationsWeb Stories
WP Rocket
WooCommerce
Yoast SEO

Icon Libraries

2
Font AwesomeMaterial Icons

Analytics

2
Google Analytics
Google Analytics 4

Advertising

2
Google AdsCriteo

Libraries

1
jQueryv3.6.0

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginxv1.26.2

Customer Support

1
Zendesk

SEO Analysis

B77/100
24
3
1
Meta Tags9/15
Content8/12
Headings7/8
Technical20/21
E-E-A-T2/7
Images7/7
Links4/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
M
masala.commasala.com

Home - Bollywood News, Celebrity, Fashion, Lifestyle, Gossip - Masa...

Home - Get all latest Bollywood news, celebrity, fashion, lifestyle, entertainment, celebrity gossip, hot photos & videos, latest movies, Bollywood

Title truncated.
Title Length73 chars

Recommended: 50-60 chars (~438px / 580px)

Description Length147 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (73 chars, ~438px). Will be truncated in search results.

4 issues found

Upgrade to view details

Local SEO

Local Search Readiness

18/100
Poor
5 15 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
8/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,029
Token eff.:Optimal

Structured Data

10 JSON-LD
Organization×1.1WebSiteVideoObjectSearchAction
sameAs entity links

Citation Readiness

Opening Summary51w
Descriptive Headingsavg 13.4w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
69/100
12
Passed
4
Critical
3
Warnings
Images & Alt Text
13/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
40/100
E
314 mg
CO₂e / view
3.0 MB
Page Weight
30%
Cleaner Than
New Visitor
359 mg
vs
Returning (cached)
180 mg
Annual (10K/mo)
37.7 kg
Emission Segments
Data Center
15 mg
Network
92 mg
Device
207 mg
Resource Breakdown
JavaScript
545.8 KB
Images
1.8 MB
CSS
258.0 KB
Fonts
9.4 KB
HTML
381.0 KB
Other
115.7 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

227d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.11.2025

Valid Until

25.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

masala.com*.masala.com

SHA-256 Fingerprint

F1:E9:AC:42:C5:CD:BC:06:DD:6A:BF:36:C5:FA:18:26:4A:F8:A2:D3...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age
4914322
content-type
text/html; charset=UTF-8
date
Mon, 16 Mar 2026 13:21:21 GMT
last-modified
Mon, 16 Mar 2026 13:04:03 GMT
server
nginx/1.26.2
via
1.1 e0cdcc717c322f59fa04c1e19ef93706.cloudfront.net (CloudFr...
Good Warning Issue

Email Infrastructure

Mimecast

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

eu-smtp-inbound-1.mimecast.com
eu-smtp-inbound-2.mimecast.com

Domain Information

masala.com

Domain Age
30y 7m

Created

18.10.1995

Expires

17.10.2030

Last Updated

15.10.2025

Registrar

NameCheap, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Complianz

Cookie Consent Banner
Complianz
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Complianz
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
86/100
Mobile Friendly22 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Open Sans + -apple-system

WCAG Partial
58/100
Readability
/30
22/30

16px · LH 1.60

Hierarchy
/20
10/20

1x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
10/25

System fonts

Heading Font

Open Sans

Sans16px

Body Font

-apple-system

Sans16px

Contrast Ratio

1:1

2 issues

Reading Comfort

~43 CPL

Narrow lines
16px
h1
32px
h2
28px
h4
16px
p
Augmented Fourth
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

GGoogle FontsFluid TypeFlesch 0

Color Palette

5 unique colors
Dark
#333333
Other· 66.6%
#010407
Background· 18.8%
#241117
Primary· 11.2%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Ad Networks

Google Ad ManagerMedia.netPubMaticPrebid.js

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
3
Defer

Top Script Sources

googletagmanager.com(6)masala.com(4)youtube.com(2)google-analytics.com(2)securepubads.g.doubleclick.net(2)

Website Identity

Masala.com

Masala.com

NewsMediaOrganization

Stay updated with the latest Bollywood news, entertainment updates, celebrity gossip, photos, and videos at Masala.com. Discover Bollywood glamour and fashion trends, Hollywood news, desi fashion tips, health and beauty advice, as well as upcoming movies from Bollywood and South India.

anuj.tiwari@itp.com
www.masala.com
30 years old

ITP Media (India) Private Limited, Fortune 2000, 103-A & 103-B, C Wing, 1st Floor, Bandra Kurla Complex (BKC)

PO Box 400051, Fortune 2000, 103-A & 103-B, C Wing, 1st Floor, Bandra Kurla Complex (BKC), Bandra East, Mumbai

India

Location detected: 🇮🇳 India, Fortune 2000, 103-A & 103-B, C Wing, 1st Floor, Bandra Kurla Complex (BKC)via schema_nap
NameCheap, Inc.📧 Mimecasten-US

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Last analyzed: 12 May 2026 at 10:27

Historical Analysis & Change Tracking