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marineconservation.org.au

https://marineconservation.org.au· First analyzed 13 May 2026· Updated 13 May 2026
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marineconservation.org.au
Desktop screenshot of marineconservation.org.au
Mobile screenshot of marineconservation.org.au
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.9.100

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

gail.ns.cloudflare.com.kyle.ns.cloudflare.com.

Performance

90

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
1.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.7 MB
91 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
amcsCustom

Technology Stack

22 Technologies Detected

Plugins

11
WooCommerce
Addressfinder Woo Amcs CustomCleantalk Spam ProtectWoo Cart Donations By Circle FundAmcs Email ValidationAgency Actions Kepla
Duracelltomi Google Tag Manager
Popup MakerPopup Maker Popup AnalyticsPage Links To
Yoast SEO

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

2
jQueryv3.7.1
jQuery UI

Advertising

2
LinkedIn AdsTikTok Pixel

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Payments

1
PayPal

CDN

1
Cloudflare

SEO Analysis

B78/100
21
8
0
Meta Tags12/15
Content10/12
Headings5/8
Technical24/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
M
marineconservation.org.aumarineconservation.org.au

Australian Marine Conservation Society | Protecting Australia's Oceans

The Australian Marine Conservation Society is Australia’s leading national charity dedicated solely to protecting our precious ocean wildlife

Title Length70 chars

Recommended: 50-60 chars (~417px / 580px)

Description Length141 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    13 URLs

    13 sub-sitemaps

    robots.txt

    11 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    17/100
    Poor
    5 11 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    4/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:3%
    Words:699
    Token eff.:Optimal
    Sections/1K:4.3
    Depth:2/5

    Structured Data

    4 JSON-LD
    WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary13w
    Descriptive Headingsavg 2.3w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    62/100
    11
    Passed
    5
    Critical
    3
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    3/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    30/100
    F
    382 mg
    CO₂e / view
    3.7 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    436 mg
    vs
    Returning (cached)
    218 mg
    Annual (10K/mo)
    45.8 kg
    Emission Segments
    Data Center
    19 mg
    Network
    112 mg
    Device
    251 mg
    Resource Breakdown
    JavaScript
    539.6 KB
    Images
    393.2 KB
    CSS
    2.8 MB
    HTML
    26.5 KB
    Other
    500 B
    Green Hosting Verified
    Cloudflare
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
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    F

    Security Score

    0%Critical
    Critical / Transactional

    HTTPS

    WAF

    82d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    06.05.2026

    Valid Until

    04.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.marineconservation.org.au

    SHA-256 Fingerprint

    45:C6:D4:AD:2B:CB:DB:C3:A1:05:01:DA:A5:98:C6:65:54:61:C5:ED...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 600s(max-age=600, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray
    9faeeb9838ccd0df-SOF
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    20

    SPF
    DKIM
    DMARC

    MX Records (5)

    alt2.aspmx.l.google.com
    alt1.aspmx.l.google.com
    alt4.aspmx.l.google.com
    aspmx.l.google.com

    +1 more

    Domain Information

    marineconservation.org.au

    Last Updated

    12.03.2026

    Registrar

    Melbourne IT

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    73/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    paralucent + sofia-pro

    WCAG Partial
    67/100
    Readability
    /30
    23/30

    19px · LH 1.40

    Hierarchy
    /20
    13/20

    2.89x ratio

    WCAG
    /25
    16/25

    1.33:1 min contrast

    Performance
    /25
    15/25

    2 fonts · 2 req

    Heading Font

    paralucent

    Sans55px

    Body Font

    sofia-pro

    Sans19px

    Contrast Ratio

    1.33:1

    37 issues

    Reading Comfort

    ~86 CPL

    Wide lines
    55px
    h1
    35px
    h3
    30px
    h4
    19px
    p

    ✅ Excellent readability: 19px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ⚠️ Wide lines: ~86 chars/line. Use max-width: 65ch for comfortable reading.

    ⚠️ Partial contrast: 37 elements below WCAG AA threshold (min 1.3:1).

    ❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

    ✅ Strong hierarchy: Headlines are 2.9x larger than body text.

    Buy on MyFonts

    Color Palette

    11 unique colors
    4.89:1 AA Light
    #ffffff
    Background· 28.9%
    #6e7178
    Other· 6%
    #02163a
    Primary· 18.5%
    #160f14
    Secondary· 11.9%
    #01439b
    Accent· 7.2%
    #022a64
    Primary· 6.4%
    #142644
    Primary· 6.2%
    #392c34
    Secondary· 6%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    TikTok PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    6

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    28 Resources

    20
    Scripts
    8
    Styles
    11
    Async
    4
    Defer

    Top Script Sources

    marineconservation.org.au(8)analytics.tiktok.com(3)connect.facebook.net(3)googletagmanager.com(3)youtube.com(1)

    Website Identity

    Australian Marine Conservation Society | Protecting Australia's Oceans

    The Australian Marine Conservation Society is Australia’s leading national charity dedicated solely to protecting our precious ocean wildlife

    www.marineconservation.org.au/
    Location detected: 🇦🇺 Australiavia tld
    Melbourne IT📧 Google Workspaceen-AU

    Sponsored

    Last analyzed: 13 May 2026 at 04:29

    Historical Analysis & Change Tracking