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mamasandpapas.ie

https://mamasandpapas.ie· First analyzed 21 May 2026· Updated 21 May 2026
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mamasandpapas.ie
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Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇮🇪 Irelandvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns2.cscdns.net.pdns1.cscdns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
623 ms10%
Speed Index
810 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.5 MB
225 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Production/Live
Shopify Theme

Detected Apps

Upsell & Cross SellFacebook ChannelInstagram ShoppingTikTok

Technology Stack

17 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelFullStoryMicrosoft Clarity

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv3.0.0

Other

1
lazysizes

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Reviews

1
Trustpilot

Personalization

1
Dynamic Yield

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B78/100
25
5
1
Meta Tags9/15
Content10/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
M
mamasandpapas.iemamasandpapas.ie

Mamas & Papas | Shop Pushchairs, Baby Clothing & Nursery Furniture ...

Mamas & Papas offer industry leading pushchairs, nursery furniture and essential baby products. With over 40 years experience, no one gets parenting better.

Title truncated.
Title Length85 chars

Recommended: 50-60 chars (~522px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (85 chars, ~522px). Will be truncated in search results.

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

160 rules

Sitemap reference found

Local SEO

Local Search Readiness

33/100
Needs Work
9 12

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AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:4,255
Token eff.:Poor Structure

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary12w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
13
Passed
3
Critical
1
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
18/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
60/100
C
158 mg
CO₂e / view
1.5 MB
Page Weight
60%
Cleaner Than
New Visitor
181 mg
vs
Returning (cached)
90 mg
Annual (10K/mo)
19.0 kg
Emission Segments
Data Center
8 mg
Network
47 mg
Device
104 mg
Resource Breakdown
JavaScript
1.2 MB
Images
87.7 KB
CSS
140.1 KB
Fonts
20.5 KB
HTML
111.5 KB
Other
13.3 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

42d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.04.2026

Valid Until

02.07.2026

Subject Alternative Names (1)

www.mamasandpapas.ie

SHA-256 Fingerprint

9D:B5:A3:CF:59:09:7F:91:7C:41:D9:98:10:D3:35:94:22:A9:D7:F1...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9ff47e4f6b1cc630-MXP
content-encoding
⚡ Brotli(br)
content-language
en-IE
content-length
113862
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

55

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

Domain Information

mamasandpapas.ie

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Poppins

WCAG AA
72/100
Readability
/30
18/30

14px · LH 1.50

Hierarchy
/20
15/20

2.29x ratio

WCAG
/25
21/25

6.89:1 min contrast

Performance
/25
18/25

1 font · 6 req

Heading Font

Poppins

Sans32px

Body Font

Poppins

Sans14px

Contrast Ratio

6.89:1

WCAG AA (≥4.5:1)

Reading Comfort

~38 CPL

Narrow lines
32px
h1
29px
h2
26px
h3
23px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.9:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.3x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsFluid TypeFlesch 59

Color Palette

5 unique colors
Light
#ffffff
Background· 19.4%
#b0a59d
Secondary· 9.3%
#323232
Primary· 0%
#715d53
Secondary· 5.9%
#ddd9d4
Secondary· 5.3%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

3
Google AnalyticsFree
Microsoft ClarityFree
Google Tag ManagerFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

4

Categories

6

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

cdn.roseperl.com(4)cdn.logico3c.com(2)connect.facebook.net(2)dkpklk99llpj0.cloudfront.net(1)am.freshrelevance.com(1)

Website Identity

Mamas & Papas IE

Mamas & Papas IE

Organization
customer-services@mamasandpapas.com
0818 005 298
www.mamasandpapas.ie/

1 Colne Bridge Rd, Bradley, Huddersfield

HD5 0RH, Huddersfield, West Yorkshire

Location detected: 🇮🇪 Irelandvia tld
en

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Last analyzed: 21 May 2026 at 15:08

Historical Analysis & Change Tracking