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madison.at

https://madison.at· First analyzed 17 May 2026· Updated 17 May 2026
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madison.at
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Mobile

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Hosting Provider

Abaton Hba01

IP Address

185.51.199.12

Site Location

🇦🇹 Austriavia phone

Server Location

🇦🇹 Vienna, Austria

ASN

AS42572

Organization

Abaton Hba01

Server

Nginx

Nameservers

ns3.abaton.at.ns1.abaton.at.ns2.abaton.at.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
727 ms10%
Speed Index
945 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.9 MB
69 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
WordPressv6.9
Infrastructure
Hosting
Abaton Hba01

Technology Stack

8 Technologies Detected

Plugins

3
MailsterWp Cookie Allow
Yoast SEO

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Analytics

1
Matomo

Web Servers

1
Nginx

Languages

1
PHPv8.2.31

SEO Analysis

A84/100
26
4
1
Meta Tags14/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links2/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
M
madison.atmadison.at

Madison - Werbeagentur Graz - 40 Jahre Marke

Als Grazer Design- und Werbeagentur begleiten wir seit 40 Jahren Kunden in Strategie, Branding, Webdesign und E-Commerce im Markenaufbau.

Title Length44 chars

Recommended: 50-60 chars (~281px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (151/154) — critical for accessibility and SEO

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

23/100
Needs Work
7 10

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AI & LLM Readiness

D51/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
7/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:713
Token eff.:Optimal
Sections/1K:4.2

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary55w
Descriptive Headingsavg 1.3w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
12
Passed
4
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
8/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
31/100
F
620 mg
CO₂e / view
4.9 MB
Page Weight
15%
Cleaner Than
New Visitor
708 mg
vs
Returning (cached)
354 mg
Annual (10K/mo)
74.4 kg
Emission Segments
Data Center
138 mg
Network
149 mg
Device
333 mg
Resource Breakdown
JavaScript
152.8 KB
Images
4.4 MB
CSS
319.0 KB
HTML
30.4 KB
Other
2.1 KB
Green Hosting Not Verified
Abaton Hba01
6 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

21%Critical
Interactive

HTTPS

No WAF

53d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

10.04.2026

Valid Until

09.07.2026

Subject Alternative Names (2)

madison.atwww.madison.at

SHA-256 Fingerprint

35:76:E1:64:B5:BB:69:EB:87:61:19:0A:A2:DB:60:25:6A:BA:CD:E5...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

connection
keep-alive
content-encoding
📦 Gzip(gzip)
content-length
30785
content-type
text/html; charset=UTF-8
date
Sun, 17 May 2026 10:42:31 GMT
link
<https://www.madison.at/wp-json/>; rel="https://api.w.org/",...
Good Warning Issue

Email Infrastructure

Google Workspace

Score

70

SPF
DKIM
DMARC

MX Records (5)

ALT1.ASPMX.L.GOOGLE.com
ASPMX.L.GOOGLE.com
ALT3.ASPMX.L.GOOGLE.com
ALT2.ASPMX.L.GOOGLE.com

+1 more

Domain Information

madison.at

Registrar

abaton EDV- Dienstleistungs GmbH ( https://nic.at/registrar/231 )

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
83/100
Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Space Grotesk

WCAG AA
62/100
Readability
/30
14/30

16px · LH 2.06

Hierarchy
/20
16/20

3.75x ratio · ✓ H1→H6

WCAG
/25
20/25

6.42:1 min contrast

Performance
/25
12/25

4 fonts · 6 req

Heading Font

Space Grotesk

Sans60px

Body Font

Space Grotesk

Sans16px

Contrast Ratio

6.42:1

WCAG AA (≥4.5:1)

Reading Comfort

~42 CPL

Narrow lines
60px
h1
100px
h2
40px
h3
16px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Wide line spacing (2.06). 1.4–1.6 is optimal for body text.

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.8x larger than body text.

Buy on MyFontsFlesch 1

Color Palette

6 unique colors
Light
#faf7f0
Background· 73.3%
#3031fe
Primary· 11.399999999999999%
#a499b2
Secondary· 5.5%
#e6e3ea
Secondary· 4.2%
#b0beba
Secondary· 4%
#614bc5
Accent· 1.5%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

16 Resources

12
Scripts
4
Styles
0
Async
1
Defer

Top Script Sources

madison.at(12)

Website Identity

Madison

Madison

Organization

Als Grazer Design- und Werbeagentur begleiten wir seit 40 Jahren Kunden in Strategie, Branding, Webdesign und E-Commerce im Markenaufbau.

office@madison.at
+433163833070
www.madison.at/
Location detected: 🇦🇹 Austriavia phone
abaton EDV- Dienstleistungs GmbH ( https://nic.at/registrar/231 )📧 Google Workspacede

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Last analyzed: 17 May 2026 at 10:42

Historical Analysis & Change Tracking