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madesafe.org

https://madesafe.org· First analyzed 20 May 2026· Updated 20 May 2026
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madesafe.org
Desktop screenshot of madesafe.org
Mobile screenshot of madesafe.org
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns54.domaincontrol.com.ns53.domaincontrol.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
710 ms10%
Speed Index
923 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.5 MB
256 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Dawn with Buy buttons
Shopify Theme

Detected Apps

Instagram ShoppingPinterest

Technology Stack

6 Technologies Detected

CSS Frameworks

1

Customer Support

1

Security

1

SEO Analysis

B79/100
23
5
1
Meta Tags12/15
Content11/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness2/4
Mobile3/4
Indexability3/3
M
madesafe.orgmadesafe.org

MADE SAFE a program of Nontoxic Certified (NTC)

MADE SAFE® is the only human health and ecosystem-focused product certification program. We do not compromise on ingredient safety. Our mission is to revolut...

Description truncated.
Title Length47 chars

Recommended: 50-60 chars (~290px / 580px)

Description Length314 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

C60/100
Bot Access
20/25
Machine Read.
17/25
Schema Data
7/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:906
Token eff.:Optimal
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary338w
Descriptive Headingsavg 4.5w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A+
90/100
15
Passed
0
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
D
258 mg
CO₂e / view
2.5 MB
Page Weight
30%
Cleaner Than
New Visitor
295 mg
vs
Returning (cached)
148 mg
Annual (10K/mo)
31.0 kg
Emission Segments
Data Center
13 mg
Network
76 mg
Device
170 mg
Resource Breakdown
JavaScript
1.5 MB
Images
619.6 KB
CSS
334.8 KB
Fonts
66.5 KB
HTML
25.8 KB
Other
3.5 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

Subject Alternative Names (1)

madesafe.org

SHA-256 Fingerprint

CB:32:46:07:63:75:82:4B:3D:12:48:C9:79:8E:6B:14:94:EE:DA:69...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇺🇸 Dallas
9fe7c85f58a34784-DFW
content-encoding
Brotli(br)
content-language
en-US
content-length
26101
Good Warning Issue

Email Infrastructure

Google Workspace

Score

40

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx2.googlemail.com
aspmx3.googlemail.com
alt2.aspmx.l.google.com
aspmx.l.google.com

+1 more

Domain Information

madesafe.org

Domain Age
10y 8m

Created

11.09.2015

Expires

11.09.2027

Last Updated

29.01.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly12 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Playfair Display + Lato

WCAG AAA
76/100
Readability
/30
19/30

16px · LH 1.80

Hierarchy
/20
16/20

2.5x ratio · ✓ H1→H6

WCAG
/25
23/25

16.39:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

Playfair Display

Serif40px

Body Font

Lato

Sans16px

Contrast Ratio

16.39:1

WCAG AAA (≥7:1)

Reading Comfort

~35 CPL

Narrow lines
40px
h1
52px
h2
24px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 16.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 38

Color Palette

9 unique colors
5.74:1 AA Dark
#666666
Other· 40.5%
#ffffff
Text· 14.100000000000001%
#0e150b
Primary· 11.2%
#2d2a23
Secondary· 8.2%
#4b4b3d
Secondary· 5.9%
#81664d
Secondary· 5.4%
#9f9583
Secondary· 4%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
7
Async
14
Defer

Top Script Sources

cdn.shopify.com(10)madesafe.org(7)googletagmanager.com(2)local(1)

Website Identity

MADE SAFE a program of Nontoxic Certified

MADE SAFE a program of Nontoxic Certified

Organization
10 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen

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Last analyzed: 20 May 2026 at 02:06

Historical Analysis & Change Tracking