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madbarn.com

https://madbarn.com· First analyzed 21 May 2026· Updated 21 May 2026
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madbarn.com
Desktop screenshot of madbarn.com
Mobile screenshot of madbarn.com
Mobile

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Hosting Provider

cloudflare.com

IP Address

172.66.41.29

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dee.ns.cloudflare.com.darl.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
461 ms10%
Speed Index
599 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
851 KB
46 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Avadav7.7.1Custom
by ThemeFusion
View Theme

SEO Analysis

A83/100
25
6
1
Meta Tags14/15
Content10/12
Headings3/8
Technical25/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
M
madbarn.commadbarn.com

Mad Barn Equine - Nutrition Supplements for Horses

Mad Barn is the best source of high-quality horse supplements and equine nutrition info. View our vitamins & minerals, gut supplements, joint health products...

Description truncated.
Title Length50 chars

Recommended: 50-60 chars (~306px / 580px)

Description Length165 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

78 URLs

78 sub-sitemaps

robots.txt

70 rules

Sitemap reference found

Local SEO

Local Search Readiness

42/100
Fair
12 8

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AI & LLM Readiness

D50/100
Bot Access
17/25
Machine Read.
10/25
Schema Data
8/25
Citation
15/25

AI Bot Access

10/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:5%
Words:2,820
Token eff.:Optimal
Depth:1/5

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary16w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
9
Passed
4
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
12/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
67/100
B
86 mg
CO₂e / view
850.6 KB
Page Weight
80%
Cleaner Than
New Visitor
98 mg
vs
Returning (cached)
49 mg
Annual (10K/mo)
10.3 kg
Emission Segments
Data Center
4 mg
Network
25 mg
Device
57 mg
Resource Breakdown
JavaScript
669.2 KB
Images
53.9 KB
CSS
84.4 KB
HTML
43.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

50%Poor
Critical / Transactional

HTTPS

WAF

41d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

02.04.2026

Valid Until

01.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

madbarn.com*.madbarn.com

SHA-256 Fingerprint

84:3C:DC:F6:5E:14:BD:22:04:99:BE:CF:65:B3:39:88:B6:76:C7:46...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

accept-ch
Sec-CH-UA, Sec-CH-UA-Platform, Sec-CH-UA-Platform-Version, S...
alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-edge-cache
cache,platform=wordpress
cf-ray🇦🇹 Vienna
9ff13826dd729088-VIE
content-encoding
Brotli(br)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

madbarn-com.mail.protection.outlook.com

Domain Information

madbarn.com

Domain Age
13 years

Created

10.05.2013

Expires

10.05.2034

Last Updated

13.04.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
85/100
Mobile Friendly32 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Figtree

WCAG Partial
68/100
Readability
/30
24/30

18px · LH 1.60

Hierarchy
/20
7/20
WCAG
/25
19/25

1:1 min contrast

Performance
/25
18/25

1 font · 1 req

Heading Font

Figtree

Sans

Body Font

Figtree

Sans18px

Contrast Ratio

1:1

1 issue

Reading Comfort

~32 CPL

Narrow lines
30px
h2
20px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 48/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 48

Color Palette

13 unique colors
4.6:1 AA Light
#827e7d
Other· 18.1%
#161314
Text· 5.6%
#6c7444
Secondary· 17.9%
#505634
Secondary· 7.1%
#423e2b
Secondary· 7%
#0a4d7b
Primary· 6%
#675e4a
Secondary· 5.2%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

Advertising

2

Ad platforms and retargeting pixels

Social Media

1

Social widgets and sharing tools

4

Categories

6

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

26 Resources

20
Scripts
6
Styles
10
Async
0
Defer

Top Script Sources

(6)analytics.tiktok.com(3)local(3)connect.facebook.net(2)madbarn.com(2)

Website Identity

Mad Barn

Mad Barn

Organization

Mad Barn is a North American equine nutrition company and research organization committed to advancing horse health and best practices in management and horsemanship. Through in-house research, field trials, and collaborations with universities and veterinary professionals, Mad Barn formulates evide

Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en-USEst. 2013

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Last analyzed: 21 May 2026 at 05:36

Historical Analysis & Change Tracking