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lush.co.uk

https://lush.co.uk· First analyzed 11 May 2026· Updated 11 May 2026
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lush.co.uk
Desktop screenshot of lush.co.uk
Mobile screenshot of lush.co.uk
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.19.165.12

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

rita.ns.cloudflare.com.brad.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
296 ms10%
Speed Index
385 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
105 KB
65 requests

Image Optimization

Lazy LoadWebPResponsiveCloudinary
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
CMS
WordPress
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

3 Technologies Detected

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

CDN

1
Cloudflare

SEO Analysis

B76/100
23
3
0
Meta Tags14/15
Content8/12
Headings8/8
Technical18/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
L
lush.co.uklush.co.uk

LUSH Fresh Handmade Cosmetics | Vegetarian & Cruelty Free | LUSH

Inventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.

Title Length64 chars

Recommended: 50-60 chars (~391px / 580px)

Description Length141 chars

Recommended: 120-160 chars

Issues (0)

    3 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    3/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:1%
    Words:379
    Token eff.:Optimal
    Sections/1K:31.7
    Depth:2/5

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary98w
    Descriptive Headingsavg 2.5w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    82/100
    12
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    88/100
    A+
    11 mg
    CO₂e / view
    105.4 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    12 mg
    vs
    Returning (cached)
    6 mg
    Annual (10K/mo)
    1.3 kg
    Emission Segments
    Data Center
    <0.001 g
    Network
    3 mg
    Device
    7 mg
    Resource Breakdown
    HTML
    93.0 KB
    Other
    12.4 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    2 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    71%Good
    Interactive

    HTTPS

    WAF

    75d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    27.04.2026

    Valid Until

    26.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    lush.com*.lush.comfsms.lush.com*.fsms.lush.com

    SHA-256 Fingerprint

    FC:EC:3D:CD:99:F5:27:D1:C9:CB:53:4D:C6:94:BE:61:D4:53:49:9B...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    379
    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    cf-cache-status
    HIT
    cf-ray
    9fa3a05b6e614cda-BOS
    content-encoding
    📦 Gzip(gzip)
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt3.aspmx.l.google.com
    aspmx.l.google.com
    alt4.aspmx.l.google.com
    alt1.aspmx.l.google.com

    +1 more

    Domain Information

    lush.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked
    Data Protection Officer mentioned
    Data subject rights referenced

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    70/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=5
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    inter

    WCAG Partial
    79/100
    Readability
    /30
    22/30

    14px · LH 1.57

    Hierarchy
    /20
    19/20

    2.14x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 3 req

    Heading Font

    inter

    Sans30px

    Body Font

    inter

    Sans14px

    Contrast Ratio

    1:1

    36 issues

    Reading Comfort

    ~46 CPL

    Optimal (45–75)
    30px
    h1
    40px
    h2
    18px
    h3
    24px
    h4
    14px
    p
    Minor Second
    Scale

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.57 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

    ⚠️ Partial contrast: 36 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.1x larger than body text.

    Buy on MyFontsFluid Type (rem)

    Color Palette

    10 unique colors
    11.67:1 AAA Dark
    #000000
    Background· 38.400000000000006%
    #c1c1c1
    Other· 2.2%
    #573f04
    Primary· 12.6%
    #00303c
    Accent· 5.6%
    #4c3b1f
    Secondary· 4.8%

    Business & Marketing Stack

    2 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Reviews & Social Proof

    1
    BazaarvoiceEnterprise

    Customer reviews and testimonials

    2

    Categories

    2

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    16 Resources

    13
    Scripts
    3
    Styles
    1
    Async
    8
    Defer

    Top Script Sources

    local(12)apps.bazaarvoice.com(1)

    Website Identity

    Lush

    Lush

    Organization
    www.lush.com/uk/en/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Google Workspaceen-GB

    Social Profiles

    X (Twitter)

    Sponsored

    Last analyzed: 11 May 2026 at 19:36

    Historical Analysis & Change Tracking