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luerzersarchive.com

https://luerzersarchive.com· First analyzed 08 May 2026· Updated 08 May 2026
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luerzersarchive.com
Desktop screenshot of luerzersarchive.com
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Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

162.159.136.54

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

doug.ns.cloudflare.com.naya.ns.cloudflare.com.

Performance

82

Core Web Vitals

Weight

First Contentful Paint
2.1 s10%
Speed Index
2.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
998 KB
112 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9
cms
Sixv1.1.0Custom
by Six
View Theme

Technology Stack

18 Technologies Detected

Plugins

9
Login As Users
Wordpress File Upload Pro
Elasticpress
Woocommerce Gateway Stripe
Duracelltomi Google Tag Manager
Mc4Wp Premium
WooCommerce
Mailchimp For WpGoogle Listings And Ads

Other

2
GSAPLottie

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQuery UI

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Brevo (Sendinblue)

CDN

1
Cloudflare

SEO Analysis

A85/100
26
4
1
Meta Tags15/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness4/4
Mobile4/4
Indexability3/3
L
luerzersarchive.comluerzersarchive.com

Lürzer's Archive | Leading Ad Industry Magazine & Directory

The celebrated creative resource for advertising professionals worldwide | Over 30 years of hand-picked inspiration, features, news & interviews.

Title Length59 chars

Recommended: 50-60 chars (~353px / 580px)

Description Length145 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (114/123) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

4 rules

Local SEO

Local Search Readiness

15/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D50/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
7/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:1,789
Token eff.:Optimal
Sections/1K:1.1

Structured Data

6 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary14w
Descriptive Headingsavg 4.2w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
68/100
B
101 mg
CO₂e / view
998.4 KB
Page Weight
70%
Cleaner Than
New Visitor
115 mg
vs
Returning (cached)
58 mg
Annual (10K/mo)
12.1 kg
Emission Segments
Data Center
5 mg
Network
30 mg
Device
66 mg
Resource Breakdown
JavaScript
515.5 KB
Images
208.1 KB
CSS
240.5 KB
HTML
27.5 KB
Other
6.9 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

26%Critical
Interactive

HTTPS

WAF

34d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.03.2026

Valid Until

11.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.luerzersarchive.com

SHA-256 Fingerprint

0D:35:25:AE:1D:83:BA:D4:90:D2:5D:08:ED:2F:05:82:FA:F1:2A:24...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age
0
alt-svc
h3=":443"; ma=86400
cache-control
🟡 0s(max-age=0)
cache-provider
CLOUDWAYS-CACHE-DE
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
9f84770a7aae9b28-FRA
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

mxlb.ispgateway.de.luerzersarchive.com

Domain Information

luerzersarchive.com

Domain Age
27y 9m

Created

05.08.1998

Expires

04.08.2030

Last Updated

16.01.2026

Registrar

Squarespace Domains II LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
63/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

FT Blank Bold

WCAG Partial
57/100
Readability
/30
19/30

59px · LH 1.15

Hierarchy
/20
10/20

1x ratio

WCAG
/25
14/25

1:1 min contrast

Performance
/25
14/25

3 fonts · 4 req

Heading Font

FT Blank Bold

Sans59px

Body Font

FT Blank Bold

Sans59px

Contrast Ratio

1:1

2 issues

Reading Comfort

~60 CPL

Optimal (45–75)
59px
h1
58px
h2
58px
h3
30px
h4
59px
p
Minor Third
Scale

✅ Excellent readability: 59px body text is ideal for all devices.

⚠️ Tight line spacing (1.15). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~60 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 22/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

Buy on MyFontsFlesch 22

Color Palette

8 unique colors
Light
#f5f5f5
Background· 30.299999999999997%
#b6ad9e
Primary· 31.599999999999998%
#a72714
Accent· 15.3%
#5f100b
Accent· 10.4%
#954728
Accent· 7.6%
#828361
Secondary· 2.6%
#b99c8c
Secondary· 1.2%
#d2cec6
Border· 0.8%

Business & Marketing Stack

3 Tools Detected

Advanced

Marketing Automation

1
Brevo (Sendinblue)SMB

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
6
Async
0
Defer

Top Script Sources

luerzersarchive.com(14)googletagmanager.com(4)sibautomation.com(1)cdn.brevo.com(1)

Website Identity

Lürzer's Archive

Lürzer's Archive

Organization
www.luerzersarchive.com/
27 years old
Location detected: 🇨🇦 Canadavia ip
Squarespace Domains II LLCen-GB

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Last analyzed: 08 May 2026 at 00:49

Historical Analysis & Change Tracking