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longsjewelers.com

https://longsjewelers.com· First analyzed 15 May 2026· Updated 15 May 2026
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longsjewelers.com
Desktop screenshot of longsjewelers.com
Mobile screenshot of longsjewelers.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns5.name-services.com.dns1.name-services.com.dns4.name-services.com.dns3.name-services.com.+1 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint
597 ms10%
Speed Index
776 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.4 MB
173 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
LongCustom
Shopify Theme

Detected Apps

KlaviyoFacebook ChannelInstagram ShoppingPinterestTikTok

Technology Stack

20 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Advertising

3
Google AdsPinterest TagMicrosoft Advertising

UI Components

2
SwiperSlick Carousel

Fonts

2
Google FontsAdobe Fonts (Typekit)

Email Marketing

2
KlaviyoConvertKit

Frameworks

1
Alpine.js

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B72/100
23
4
1
Meta Tags12/15
Content3/12
Headings5/8
Technical23/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
L
longsjewelers.comlongsjewelers.com

Long's Jewelers | Fine Jewelry, Watches & Diamonds Since 1878

Voted Boston's Best Jeweler, Long's Jewelers is a trusted destination for fine jewelry and luxury timepieces. Shop diamonds and gemstones, engagement rings, ...

Description truncated.
Title Length61 chars

Recommended: 50-60 chars (~369px / 580px)

Description Length245 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (0 words). Search engines need substantial content for ranking.

5 issues found

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Crawlability

Sitemap

Type: index

12 URLs

12 sub-sitemaps

robots.txt

160 rules

Sitemap reference found

Local SEO

Local Search Readiness

28/100
Needs Work
8 10

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AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
7/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,229
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
65/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
41/100
F
450 mg
CO₂e / view
4.4 MB
Page Weight
15%
Cleaner Than
New Visitor
514 mg
vs
Returning (cached)
257 mg
Annual (10K/mo)
54.0 kg
Emission Segments
Data Center
22 mg
Network
132 mg
Device
296 mg
Resource Breakdown
JavaScript
482.7 KB
Images
3.7 MB
CSS
54.0 KB
HTML
142.6 KB
Other
35.3 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

43d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.03.2026

Valid Until

28.06.2026

Subject Alternative Names (1)

www.longsjewelers.com

SHA-256 Fingerprint

72:4C:BF:F2:39:1D:34:22:AF:7B:92:FB:D8:B5:9E:9C:65:92:E7:E0...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fc4a0fdda296056-CDG
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
145723
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

longsjewelers-com.mail.protection.outlook.com

Domain Information

longsjewelers.com

Domain Age
28y 9m

Created

07.08.1997

Expires

06.08.2026

Last Updated

08.07.2025

Registrar

eNom, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
57/100
Not Mobile Friendly247 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica Now Text + freight-neo-pro

WCAG Partial
57/100
Readability
/30
21/30

24px · LH 1.13

Hierarchy
/20
8/20

1.25x ratio

WCAG
/25
14/25

1:1 min contrast

Performance
/25
14/25

4 fonts · 1 req

Heading Font

Helvetica Now Text

Sans30px

Body Font

freight-neo-pro

Sans24px

Contrast Ratio

1:1

4 issues

Reading Comfort

~37 CPL

Narrow lines
30px
h1
60px
h2
36px
h3
24px
p
Minor Second
Scale

✅ Excellent readability: 24px body text is ideal for all devices.

⚠️ Tight line spacing (1.12). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

AAdobe FontsBuy on MyFontsFluid TypeFlesch 47

Color Palette

9 unique colors
5.06:1 AA Light
#ffffff
Background· 35.699999999999996%
#617366
Secondary· 3.9%
#000000
Primary· 0%
#d8ccc7
Secondary· 11.7%
#eaddd8
Secondary· 11.5%
#9c7e79
Secondary· 9.5%
#775449
Secondary· 6.6%
#58362b
Secondary· 5.2%

Business & Marketing Stack

3 Tools Detected

Advanced

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Ad Networks

Amazon Publisher Services

Sponsored

Scripts & Styles

23 Resources

20
Scripts
3
Styles
17
Async
3
Defer

Top Script Sources

static.klaviyo.com(9)longsjewelers.com(3)static-tracking.klaviyo.com(3)d2rp1k1dldbai6.cloudfront.net(1)files1.cybba.solutions(1)

Website Identity

Long's Jewelers

Long's Jewelers

Organization
info@longsjewelers.com
8778456647
www.longsjewelers.com
28 years old
Location detected: 🇨🇦 Canadavia ip
eNom, LLC📧 Microsoft 365en

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Last analyzed: 15 May 2026 at 19:43

Historical Analysis & Change Tracking