londonambulance.nhs.uk

https://londonambulance.nhs.uk· First analyzed 14 May 2026· Updated 14 May 2026

Export

Mobile

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Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.17.0.6

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

frank.ns.cloudflare.com.aria.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

878 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

8.2 MB

48 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

London Ambulance Srvicev1.0.6Custom

by Connect Internet Solutions

View Theme

Technology Stack

17 Technologies Detected

Plugins

Cis Cookie Banner Twenty20 Staff List

Google Analytics For Wordpress

Analytics

CSS Frameworks

Libraries

Other

Icon Libraries

Fonts

CDN

SEO Analysis

B75/100

Meta Tags12/15

Content10/12

Headings3/8

Technical23/25

E-E-A-T0/7

Images3/7

Links4/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

londonambulance.nhs.uklondonambulance.nhs.uk

Home - London Ambulance Service NHS Trust

London Ambulance Service are the capital's emergency and urgent care responders. We respond to emergency 999 and 111 calls, getting medical help to patients ...

Description truncated.

Title Length41 chars

Recommended: 50-60 chars (~255px / 580px)

Description Length239 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (11/16) — critical for accessibility and SEO

10 issues found

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Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 11 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D53/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

4/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:6%

Words:675

Token eff.:Optimal

Sections/1K:19.3

Depth:2/5

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary46w

Descriptive Headingsavg 6.5w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

80/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

42/100

844 mg

CO₂e / view

8.2 MB

Page Weight

Cleaner Than

New Visitor

964 mg

Returning (cached)

482 mg

Annual (10K/mo)

101.3 kg

Emission Segments

Data Center

41 mg

Network

248 mg

Device

555 mg

Resource Breakdown

JavaScript

105.4 KB

Images

6.9 MB

CSS

1.1 MB

HTML

15.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

220d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

18.11.2025

Valid Until

20.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (3)

*.londonambulance.nhs.uk*.lond-amb.nhs.uklondonambulance.nhs.uk

SHA-256 Fingerprint

77:DA:87:85:D7:85:23:2E:50:5E:FB:1A:10:D3:68:E7:0B:17:E2:79...

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HTTP Headers

Developer Console

cache-control

🟡 1s(max-age=1, private, must-revalidate)

cf-cache-status

DYNAMIC

cf-edge-cache

cache,platform=wordpress

cf-ray

9fb9d30039eaa8bf-BOS

content-encoding

📦 Gzip(gzip)

content-security-policy

default-src 'self'; script-src 'self' 'unsafe-inline' 'unsaf...

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

prefilter.emailsecurity.trendmicro.eu

Domain Information

londonambulance.nhs.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

70/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica Neue

WCAG Partial

80/100

Readability

/30

24/30

16px · LH 1.50

Hierarchy

/20

19/20

2.25x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

21/25

System fonts

Heading Font

Helvetica Neue

Sans36px

Body Font

Helvetica Neue

Sans16px

Contrast Ratio

1:1

1 issue

Reading Comfort

~37 CPL

Narrow lines

36px

30px

20px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

Flesch 46

Color Palette

12 unique colors

20.5:1 AAA Light

#ffffff

Background· 32.4%

#040404

Text· 6.8%

#1b2226

Secondary· 13.399999999999999%

#4797c5

Accent· 6.2%

#c3d2e3

Secondary· 6.2%

#053e7a

Primary· 6.1%

#016666

Accent· 5.5%

#725954

Secondary· 5.4%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Sponsored

Scripts & Styles

24 Resources

Scripts

Styles

Async

Defer

Top Script Sources

londonambulance.nhs.uk(13)clarity.ms(1)googletagmanager.com(1)translate.googleapis.com(1)translate.google.com(1)

Website Identity

Home - London Ambulance Service NHS Trust

London Ambulance Service are the capital's emergency and urgent care responders. We respond to emergency 999 and 111 calls, getting medical help to patients who have serious or life-threatening injuries or illnesses as quickly as possible.

www.londonambulance.nhs.uk/

Location detected: 🇬🇧 United Kingdomvia tld

Social Profiles

Facebook X (Twitter)Instagram LinkedIn TikTok

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Last analyzed: 14 May 2026 at 12:15

Historical Analysis & Change Tracking