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london-fire.gov.uk

https://london-fire.gov.uk· First analyzed 29 Apr 2026· Updated 29 Apr 2026
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london-fire.gov.uk
Desktop screenshot of london-fire.gov.uk
Mobile screenshot of london-fire.gov.uk
Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

20.108.0.6

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS8075

Organization

Microsoft Azure Cloud (uksouth)

Server

Microsoft IIS

CDN

Cloudflare

WAF

Cloudflare

Nameservers

virginia.ns.cloudflare.com.ricardo.ns.cloudflare.com.

Performance

86

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
40 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Microsoft Azure
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

10 Technologies Detected

Frameworks

2
Angular
ASP.NET

Analytics

2
Google Analytics
Microsoft Clarity

Libraries

1
jQueryv3.0.0

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Web Servers

1
Microsoft IISv10.0

Security

1
reCAPTCHA

SEO Analysis

C68/100
19
5
0
Meta Tags9/15
Content12/12
Headings8/8
Technical15/21
E-E-A-T0/7
Images4/7
Links4/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
L
london-fire.gov.uklondon-fire.gov.uk

Home | London Fire Brigade

London’s fire and rescue service is the busiest in the country and one of the largest firefighting and rescue organisations in the world.

Title Length26 chars

Recommended: 50-60 chars (~157px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F38/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    0/25
    Citation
    10/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:9%
    Words:1,995
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary18w
    Descriptive Headingsavg 2.7w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    86/100
    14
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    48/100
    C
    177 mg
    CO₂e / view
    1.7 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    202 mg
    vs
    Returning (cached)
    101 mg
    Annual (10K/mo)
    21.2 kg
    Emission Segments
    Data Center
    9 mg
    Network
    52 mg
    Device
    116 mg
    Resource Breakdown
    JavaScript
    108.5 KB
    Images
    51.1 KB
    CSS
    1.5 MB
    Fonts
    737 B
    HTML
    20.3 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    76%Good
    Interactive

    HTTPS

    No WAF

    322d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    GlobalSign nv-sa

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    13.02.2026

    Valid Until

    17.03.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    www.london-fire.gov.ukauthoring.london-fire.gov.ukwww.authoring.london-fire.gov.uklondon-fire.gov.uk

    SHA-256 Fingerprint

    C0:FF:F3:67:09:92:25:2F:1F:BC:21:58:3F:56:29:B3:13:5C:18:6B...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    script-src 'self' 'unsafe-inline' 'unsafe-eval' https://*; i...
    content-type
    text/html; charset=utf-8
    date
    Wed, 29 Apr 2026 12:58:42 GMT
    pragma
    no-cache
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    londonfire.in.tmes.trendmicro.eu

    Domain Information

    london-fire.gov.uk

    Domain Age
    26y 10m

    Created

    11.06.1999

    Expires

    11.06.2027

    Last Updated

    17.07.2025

    Registrar

    Aubergine 262 Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    67/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    initial-scale=1, width=device-width, user-scalable=yes
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica

    WCAG Partial
    70/100
    Readability
    /30
    19/30

    19px · LH 1.32

    Hierarchy
    /20
    20/20

    2.53x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1.55:1 min contrast

    Performance
    /25
    15/25

    2 fonts · 1 req

    Heading Font

    Helvetica

    Sans48px

    Body Font

    Helvetica

    Sans19px

    Contrast Ratio

    1.55:1

    1 issue

    Reading Comfort

    Single Font Family

    left aligned
    48px
    h1
    48px
    h2
    36px
    h3
    19px
    p

    ✅ Excellent readability: 19px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.32). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.6:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.5x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 43

    Color Palette

    13 unique colors
    6.01:1 AA Light
    #ffffff
    Primary· 42%
    #6b615e
    Other· 6.6%
    #d62d20
    Primary· 7.6%
    #e5ab84
    Accent· 6.8%
    #bb6b58
    Secondary· 6.2%
    #3c2229
    Secondary· 5.8%
    #594143
    Secondary· 5.7%
    #af9c8b
    Secondary· 5.2%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google Tag ManagerFree
    Microsoft ClarityFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Reddit PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    4

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    12 Resources

    10
    Scripts
    2
    Styles
    5
    Async
    1
    Defer

    Top Script Sources

    local(2)scripts.clarity.ms(1)gstatic.com(1)clarity.ms(1)redditstatic.com(1)

    Website Identity

    london-fire.gov.uk

    26 years old
    Location detected: 🇬🇧 United Kingdomvia tld
    Aubergine 262 Ltden-GB

    Sponsored

    Last analyzed: 29 Apr 2026 at 12:59

    Historical Analysis & Change Tracking