lipton.com

https://lipton.com· First analyzed 07 May 2026· Updated 07 May 2026

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lipton.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

75.2.60.5

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Netlify

CDN

Azure Cdn

Nameservers

ns4-33.azure-dns.info.ns1-33.azure-dns.com.ns2-33.azure-dns.net.ns3-33.azure-dns.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

362 ms10%

Speed Index

471 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

448 KB

94 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

JAMstack

⚡ SSG

Decoupled

Frontend

Framework

Gatsbyv4.25.9

API

Data Source

Headless CMS

Contentful

Infrastructure

Platform

Netlify

CDN

Azure Cdn

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

//images.ctfassets.net/e8bhhtr...//images.ctfassets.net/e8bhhtr...

Technology Stack

4 Technologies Detected

Meta Frameworks

CSS Frameworks

Analytics

Platforms

SEO Analysis

B77/100

Meta Tags15/15

Content3/12

Headings6/8

Technical23/25

E-E-A-T2/7

Images7/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

lipton.comlipton.com

Welcome to Lipton® Tea | Hot and Iced Tea | Lipton

Drink Positive with Lipton® tea products and discover the tasty and refreshing drinks from the world's leading tea brand

Title Length50 chars

Recommended: 50-60 chars (~302px / 580px)

Description Length120 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (0 words). Search engines need substantial content for ranking.

3 issues found

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Crawlability

Sitemap

Type: standard

142 URLs

robots.txt

36 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100

Poor

5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F34/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

2/25

Citation

5/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,081

Token eff.:Optimal

Structured Data

Microdata

Organization×1.1microdata

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

3/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

80/100

45 mg

CO₂e / view

447.8 KB

Page Weight

90%

Cleaner Than

New Visitor

52 mg

Returning (cached)

26 mg

Annual (10K/mo)

5.4 kg

Emission Segments

Data Center

2 mg

Network

13 mg

Device

30 mg

Resource Breakdown

JavaScript

178.8 KB

Images

51.4 KB

CSS

105.1 KB

HTML

49.5 KB

Other

62.9 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

2 recommendations

•Carbon footprint recommendation preview...

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A+

Security Score

93%Excellent

Static / Informational

HTTPS

No WAF

76d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

23.04.2026

Valid Until

22.07.2026

Subject Alternative Names (7)

egypt.lipton.comlipton.comliptongida.comliptongida.com.trwww.lipton.comwww.liptongida.comwww.liptongida.com.tr

SHA-256 Fingerprint

AB:C4:ED:87:70:F7:B1:75:3D:84:65:4A:8B:A5:D5:74:6B:7D:C1:AC...

Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

22807

cache-control

🟡 0s(public,max-age=0,must-revalidate)

cache-status

"Netlify Edge"; hit

content-encoding

⚡ Brotli(br)

content-length

50419

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

lipton-com.mail.protection.outlook.com

Domain Information

lipton.com

Domain Age

30y 11m

Created

06.06.1995

Expires

05.06.2026

Last Updated

01.06.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner

Cookie Notice (WP)

GDPR Indicators

Cookie consent banner detected

CMP: Cookie Notice (WP)

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

74/100

Mobile Friendly670 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, shrink-to-fit=no

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Arpona

WCAG Partial

72/100

Readability

/30

20/30

16px · LH 1.63

Hierarchy

/20

16/20

6.25x ratio

WCAG

/25

16/25

1:1 min contrast

Performance

/25

20/25

1 font · 3 req

Heading Font

Arpona

Sans100px

Body Font

Arpona

Sans16px

Contrast Ratio

1:1

23 issues

Reading Comfort

~35 CPL

Narrow lines

100px

40px

32px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Partial contrast: 23 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 6.2x larger than body text.

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFlesch 62

Color Palette

14 unique colors

Light

#ffffff

Background· 19.4%

#f7c418

Accent· 14.7%

#ffd100

Primary· 0%

#c7040f

Accent· 8.9%

#f7e6a6

Accent· 8.2%

#56340a

Accent· 6.8%

#f37c22

Accent· 6%

#f3a620

Accent· 5.4%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Microsoft ClarityFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

7 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(3)cdn.wayvia.com(2)scripts.clarity.ms(1)clarity.ms(1)

Website Identity

lipton.com

30 years old

Location detected: 🇺🇸 United Statesvia ip

CSC Corporate Domains, Inc.📧 Microsoft 365en-US

Sponsored

Last analyzed: 07 May 2026 at 04:11

Historical Analysis & Change Tracking