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lincoln.com

https://lincoln.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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lincoln.com
Desktop screenshot of lincoln.com
Mobile screenshot of lincoln.com
Mobile

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Hosting Provider

IP Address

19.12.113.37

Site Location

🇺🇸 Dearborn, United Statesvia schema_nap

Server Location

🇺🇸 Chicago, United States

ASN

AS3389

Organization

Ford Motor Company

CDN

Fastly

Nameservers

extdns001.ford.com.extdns002.ford.com.dns005.ford.com.dns006.ford.com.

Performance

75

Core Web Vitals

Weight

First Contentful Paint
3.2 s10%
Speed Index
4.1 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.9 MB
146 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

10 Technologies Detected

SEO Analysis

C62/100
19
6
1
Meta Tags8/15
Content8/12
Headings6/8
Technical13/21
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
L
lincoln.comlincoln.com

Luxury SUVs and Plug-In Hybrid Electric Vehicles | Lincoln.com | Mo...

Lincoln combines intuitive technology with sophisticated craftsmanship for a truly human-centric driving experience.

Title truncated.
Title Length83 chars

Recommended: 50-60 chars (~493px / 580px)

Description Length116 chars

Recommended: 120-160 chars

Issues (1)

  • Title is too long (83 chars, ~493px). Will be truncated in search results.

Local SEO

Local Search Readiness

30/100
Needs Work
8 12

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AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
4/25
Schema Data
7/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:3,522
Token eff.:Poor Structure
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary217w
Descriptive Headingsavg 3.4w
Canonical URL
Open Graph3/3
Twitter Card2/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
83/100
14
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
40/100
D
242 mg
CO₂e / view
1.9 MB
Page Weight
50%
Cleaner Than
New Visitor
277 mg
vs
Returning (cached)
138 mg
Annual (10K/mo)
29.1 kg
Emission Segments
Data Center
54 mg
Network
58 mg
Device
130 mg
Resource Breakdown
JavaScript
1.3 MB
Images
5.4 KB
CSS
303.5 KB
Fonts
190.3 KB
HTML
61.6 KB
Other
57.7 KB
Green Hosting Not Verified
Ford Motor Company
6 recommendations
  • Carbon footprint recommendation preview...
C

Security Score

64%Fair
Interactive

HTTPS

WAF

148d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

22.09.2025

Valid Until

21.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.lincoln.comaccessories.ford.cadealer.parts.ford.comdev-dealer.parts.ford.comedu-dealer.parts.ford.comes.ford.comes.lincoln.comesqa.ford.com+12 more

SHA-256 Fingerprint

85:10:A0:9F:78:D3:83:0B:51:98:80:35:D7:06:FC:45:83:A3:75:E9...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🟡 1 Hours(max-age=3600)
content-encoding
📦 Gzip(gzip)
content-type
text/html;charset=utf-8
cross-origin-opener-policy
same-origin
date
Sun, 26 Apr 2026 18:24:36 GMT
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-00498f03.gslb.pphosted.com
mxb-00498f03.gslb.pphosted.com

Domain Information

lincoln.com

Domain Age
28y 6m

Created

11.10.1997

Expires

10.10.2026

Last Updated

10.09.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
65/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

ProximaNovaLight + LincolnFont

WCAG Partial
57/100
Readability
/30
20/30

12px · LH 1.43

Hierarchy
/20
12/20

2x ratio

WCAG
/25
14/25

1.14:1 min contrast

Performance
/25
11/25

2 fonts · 10 req

Heading Font

ProximaNovaLight

Sans24px

Body Font

LincolnFont

Sans12px

Contrast Ratio

1.14:1

7 issues

Reading Comfort

~48 CPL

Optimal (45–75)
24px
h1
48px
h2
32px
h3
12px
p
Perfect Fourth
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

Color Palette

13 unique colors
4.88:1 AA Light
#ffffff
Background· 7.4%
#6e7366
Other· 6%
#2a363c
Primary· 21.799999999999997%
#4f8399
Secondary· 13.2%
#6e99a9
Secondary· 8%
#90b1ba
Secondary· 7.5%
#595644
Secondary· 6.2%
#e4e4dc
Secondary· 5.3%

Business & Marketing Stack

3 Tools Detected

Enterprise

Behavior Analytics

1

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

3

Categories

3

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

26 Resources

20
Scripts
6
Styles
12
Async
1
Defer

Top Script Sources

fordlincolnshared.mpeasylink.com(4)bat.bing.com(3)googletagmanager.com(3)local(2)lincoln.com(2)

Website Identity

Lincoln Motor Company

Lincoln Motor Company

Organization

Luxury vehicles designed to provide effortless, restorative experiences.

P.O. Box 6248, Dearborn

48126, Dearborn, MI

US

Location detected: 🇺🇸 United States, Dearbornvia schema_nap
CSC Corporate Domains, Inc.en-US

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Last analyzed: 26 Apr 2026 at 18:25

Historical Analysis & Change Tracking