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lays.com

https://lays.com· First analyzed 11 May 2026· Updated 11 May 2026
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lays.com
Desktop screenshot of lays.com
Mobile screenshot of lays.com
Mobile

Sponsored

Hosting Provider

Incapsula Inc

IP Address

45.223.27.132

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Mateo, United States

ASN

AS19551

Organization

Incapsula Inc

Nameservers

ns4.pbsg.com.ns3.pbsg.com.ns6.pbsg.com.ns1.pbsg.com.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
839 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
863 KB
99 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Infrastructure
Hosting
Incapsula Inc

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

SEO Analysis

D55/100
17
8
2
Meta Tags7/15
Content7/12
Headings3/8
Technical14/21
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
L
lays.comlays.com

Home | Lay's

Wherever celebrations and good times happen, LAY'S® potato chips will be there just as they have been for more than 75 years. With flavors almost as rich as ...

Description truncated.
Title Length12 chars

Recommended: 50-60 chars (~72px / 580px)

Description Length242 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (35/39) — critical for accessibility and SEO

10 issues found

Upgrade to view details

Local SEO

Local Search Readiness

17/100
Poor
5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
2/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:1%
Words:329
Token eff.:Optimal
Sections/1K:88.1
Depth:2/5

Structured Data

1 JSON-LD
WebSite

Citation Readiness

Opening Summary44w
Descriptive Headingsavg 6.2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
13
Passed
3
Critical
0
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
11/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
37/100
B
107 mg
CO₂e / view
863.2 KB
Page Weight
80%
Cleaner Than
New Visitor
122 mg
vs
Returning (cached)
61 mg
Annual (10K/mo)
12.8 kg
Emission Segments
Data Center
24 mg
Network
26 mg
Device
57 mg
Resource Breakdown
JavaScript
240.5 KB
Images
200.3 KB
CSS
354.5 KB
Fonts
32.2 KB
HTML
25.9 KB
Other
9.8 KB
Green Hosting Not Verified
Incapsula Inc
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

26%Critical
Interactive

HTTPS

WAF

262d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

Valid From

29.01.2026

Valid Until

28.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (13)

lays.compoppables.comlaysstax.comwww.layskettlecooked.comwww.lays.comwww.laysfarmtosmiles.comlaysfarmtosmiles.comlayskettlecooked.com+5 more

SHA-256 Fingerprint

18:D7:B4:74:15:FD:B3:71:C2:3B:1D:7A:73:A2:8C:50:A2:D1:70:92...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store)
content-length
212
content-type
text/html
x-iinfo
8-31830584-0 0NNN RT(1778488709024 76) q(0 -1 -1 69) r(1 -1)...
set-cookie
visid_incap_1911975
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

email.lays.com

Domain Information

lays.com

Domain Age
26y 8m

Created

02.09.1999

Expires

10.11.2026

Last Updated

06.11.2024

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, viewport-fit=cover
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

LaysExtraBold + Arial

WCAG Partial
53/100
Readability
/30
18/30

16px · LH 1.31

Hierarchy
/20
7/20
WCAG
/25
12/25

1.35:1 min contrast

Performance
/25
16/25

System fonts

Heading Font

LaysExtraBold

Sans

Body Font

Arial

Sans16px

Contrast Ratio

1.35:1

25 issues

Reading Comfort

~37 CPL

Narrow lines
150px
h2
28px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.31). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 14/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 25 elements below WCAG AA threshold (min 1.4:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 14

Color Palette

16 unique colors
Dark
#282429
Other· 2.7%
#303a46
Primary· 10.5%
#fcfdfd
Secondary· 9.4%
#c7e4f1
Accent· 7.6%
#a6b26e
Secondary· 7.3%
#d6a66a
Accent· 7.2%
#6a7437
Secondary· 6.7%
#939b5a
Secondary· 6.7%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

3

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Ad Networks

Amazon Publisher Services

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
19
Async
0
Defer

Top Script Sources

local(14)googletagmanager.com(2)connect.facebook.net(2)google-analytics.com(1)cdn.krxd.net(1)

Website Identity

Lay's

Lay's potato chips - discover our full range of flavors and products

www.lays.com
26 years old
Location detected: 🇺🇸 United Statesvia ip
CSC Corporate Domains, Inc.en

Sponsored

Last analyzed: 11 May 2026 at 08:38

Historical Analysis & Change Tracking