lateralaction.com

https://lateralaction.com· First analyzed 20 May 2026· Updated 20 May 2026

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lateralaction.com

Mobile

Sponsored

Hosting Provider

LiteSpeed

cloudflare.com

IP Address

104.21.55.43

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

newt.ns.cloudflare.com.candy.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

923 ms10%

Speed Index

1.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

331 KB

41 requests

Image Optimization

WebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Authority Prov1.0.1Custom

by StudioPress

View Theme

Technology Stack

9 Technologies Detected

Plugins

Memberpress Cleantalk Spam Protect Simple Urls

Libraries

CSS Frameworks

Fonts

Analytics

Email Marketing

CDN

SEO Analysis

A87/100

Meta Tags12/15

Content11/12

Headings8/8

Technical24/25

E-E-A-T7/7

Images2/7

Links2/5

URL5/5

Social5/5

Freshness4/4

Mobile4/4

Indexability3/3

lateralaction.comlateralaction.com

Creative Coach | Mark McGuinness

Coaching artists, creatives and leaders since 1996. Mark McGuinness, coach and award-winning poet, helps you do your best work and transform your career.

Title Length32 chars

Recommended: 50-60 chars (~200px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (6/9) — critical for accessibility and SEO

4 issues found

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Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D57/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

10/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

blockquotesnavheader/footer

Text ratio:16%

Words:1,586

Token eff.:Optimal

Sections/1K:6.3

Depth:3/5

Structured Data

6 JSON-LD

Person×1.3Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary14w

Descriptive Headingsavg 4w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

84/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

71/100

A+

34 mg

CO₂e / view

331.4 KB

Page Weight

90%

Cleaner Than

New Visitor

38 mg

Returning (cached)

19 mg

Annual (10K/mo)

4.0 kg

Emission Segments

Data Center

2 mg

Network

10 mg

Device

22 mg

Resource Breakdown

JavaScript

65.2 KB

Images

143.0 KB

CSS

106.9 KB

HTML

16.3 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

36%Critical

Interactive

HTTPS

WAF

41d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

02.04.2026

Valid Until

01.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

lateralaction.com*.lateralaction.com

SHA-256 Fingerprint

43:7D:1E:12:6C:74:96:B5:AE:52:FE:AA:E8:C9:F2:D2:D5:B0:4A:A9...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9fed9fe22e2f59bf-MXP

content-encoding

zstd

content-type

text/html; charset=UTF-8

date

Wed, 20 May 2026 19:07:29 GMT

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

smtp.google.com

Domain Information

lateralaction.com

Domain Age

18y 9m

Created

12.08.2007

Expires

12.08.2032

Last Updated

28.06.2023

Registrar

DNC Holdings, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

helvetica neue + Georgia

WCAG AAA

78/100

Readability

/30

24/30

16px · LH 1.75

Hierarchy

/20

19/20

3.5x ratio · ✓ H1→H6

WCAG

/25

23/25

7.46:1 min contrast

Performance

/25

12/25

System fonts

Heading Font

helvetica neue

Sans56px

Body Font

Georgia

Serif16px

Contrast Ratio

7.46:1

WCAG AAA (≥7:1)

Reading Comfort

~38 CPL

Narrow lines

56px

52px

32px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.5:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.5x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ System fonts: Zero font loading delay — best possible LCP impact.

Fluid Type (rem)Flesch 65

Color Palette

7 unique colors

15.54:1 AAA Light

#ffffff

Background· 63.800000000000004%

#222428

Secondary· 5.5%

#cac1b7

Primary· 5.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

FathomSMB

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

21 Resources

Scripts

Styles

Async

Defer

Top Script Sources

lateralaction.com(10)cdn.usefathom.com(1)js.codedrink.com(1)

Website Identity

Mark McGuinness

Person

Mark McGuinness provides specialized Creative Coaching to help experienced creative professionals and leaders achieve high performance in their creative work, career strategy, and leadership.

www.linkedin.com/company/the21stcenturycreative/

18 years old

Location detected: 🇨🇦 Canadavia ip

DNC Holdings, Inc.📧 Google Workspaceen-GB

Sponsored

Last analyzed: 20 May 2026 at 19:07

Historical Analysis & Change Tracking