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labelinsight.com

https://labelinsight.com· First analyzed 25 May 2026· Updated 25 May 2026
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labelinsight.com
Desktop screenshot of labelinsight.com
Mobile screenshot of labelinsight.com
Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

20.118.48.4

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Des Moines, United States

ASN

AS8075

Organization

Microsoft Azure App Service (centralus)

Server

Nginx

Nameservers

ns-1169.awsdns-18.org.ns-1796.awsdns-32.co.uk.ns-5.awsdns-00.com.ns-990.awsdns-59.net.

Performance

78

Core Web Vitals

Weight

First Contentful Paint
2.5 s10%
Speed Index
3.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
57 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
newco-baseCustom

Technology Stack

25 Technologies Detected

Plugins

9
Niq Hubspot FormsNiq Faq ManagerNiq Core Block ExtensionsLogic HopNiq Office Locations3D Flipbook Dflip LiteNiq Blocks
Yoast SEO
Jetpack

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity

Advertising

2
Google AdsTwitter Ads

Other

1
Mapbox GL

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Customer Support

1
Intercom

Marketing

1
HubSpot

Other

1
Google Optimize

Payments

1
Stripe

Web Servers

1
Nginx

SEO Analysis

B78/100
24
7
0
Meta Tags8/15
Content8/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
L
labelinsight.comlabelinsight.com

Label Insight - NIQ

Discover how Label Insight by NielsenIQ transforms product data into insights. Enhance your market strategy today!

Title Length19 chars

Recommended: 50-60 chars (~111px / 580px)

Description Length114 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    27 URLs

    27 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    19/100
    Poor
    6 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    8/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:1,531
    Token eff.:Optimal

    Structured Data

    7 JSON-LD
    Organization×1.1WebSiteVideoObjectBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary215w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    86/100
    14
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    68/100
    B
    117 mg
    CO₂e / view
    1.1 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    133 mg
    vs
    Returning (cached)
    67 mg
    Annual (10K/mo)
    14.0 kg
    Emission Segments
    Data Center
    6 mg
    Network
    34 mg
    Device
    77 mg
    Resource Breakdown
    JavaScript
    474.2 KB
    Images
    82.4 KB
    CSS
    545.6 KB
    HTML
    50.1 KB
    Other
    3.4 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    10%Critical
    Critical / Transactional

    HTTPS

    No WAF

    55d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    20.04.2026

    Valid Until

    19.07.2026

    Subject Alternative Names (1)

    nielseniq.com

    SHA-256 Fingerprint

    FC:BB:31:9C:FE:9C:A4:23:B7:6D:BF:BF:F1:96:00:F2:78:39:ED:56...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🟡 300s(max-age=300, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-length
    50985
    content-security-policy
    frame-ancestors 'self';
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    labelinsight-com.mail.protection.outlook.com

    Domain Information

    labelinsight.com

    Domain Age
    14y 4m

    Created

    06.01.2012

    Expires

    06.01.2027

    Last Updated

    06.12.2024

    Registrar

    MarkMonitor Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly19 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Aktiv Grotesk

    WCAG Partial
    73/100
    Readability
    /30
    17/30

    18px · LH 1.78

    Hierarchy
    /20
    17/20

    2.22x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    22/25

    1 font · 1 req

    Heading Font

    Aktiv Grotesk

    Sans40px

    Body Font

    Aktiv Grotesk

    Sans18px

    Contrast Ratio

    1:1

    13 issues

    Reading Comfort

    ~32 CPL

    Narrow lines
    40px
    h1
    40px
    h2
    32px
    h3
    24px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    Buy on MyFontsVariable FontsFluid Type (rem)Flesch 0

    Color Palette

    12 unique colors
    21:1 AAA Dark
    #000000
    Background· 22.8%
    #ffffff
    Text· 14.999999999999998%
    #d4cfc8
    Primary· 12.3%
    #1f3644
    Secondary· 8%
    #132432
    Secondary· 6.4%
    #334551
    Secondary· 6.2%
    #b7afa4
    Secondary· 5.3%
    #d4b8a3
    Secondary· 4.5%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Ad Networks

    Google AdSense

    Sponsored

    Scripts & Styles

    29 Resources

    19
    Scripts
    10
    Styles
    9
    Async
    1
    Defer

    Top Script Sources

    nielseniq.com(6)googletagmanager.com(5)tags.srv.stackadapt.com(1)scripts.clarity.ms(1)clarity.ms(1)

    Website Identity

    NielsenIQ

    NielsenIQ

    Organization

    Label Insight Client login: Access the Label Insight platform Understanding purchase drivers for today’s discerning consumers 200 million consumers in the U.S. are adhering to a diet or health-related program, and they are searching for specific product attributes every time they shop. From keto-fri

    nielseniq.com/
    14 years old
    Location detected: 🇺🇸 United Statesvia ip
    MarkMonitor Inc.📧 Microsoft 365en

    Sponsored

    Last analyzed: 25 May 2026 at 03:01

    Historical Analysis & Change Tracking