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kiehls.co.uk

https://kiehls.co.uk· First analyzed 16 May 2026· Updated 16 May 2026
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kiehls.co.uk
Desktop screenshot of kiehls.co.uk
Mobile screenshot of kiehls.co.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.64.152.51

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

adam.ns.cloudflare.com.leia.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
386 ms10%
Speed Index
502 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
415 KB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Progressive Web App

PWA ReadyWeb ManifestService WorkerApple Touch IconTheme Color

Technology Stack

6 Technologies Detected

Other

1
AOS (Animate On Scroll)

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Other

1
AB Tasty

CDN

1
Cloudflare

SEO Analysis

B74/100
23
3
2
Meta Tags15/15
Content8/12
Headings3/8
Technical21/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
K
kiehls.co.ukkiehls.co.uk

Kiehl's UK | Skincare, Body Care & Hair Care | Kiehl's UK

Kiehl's Since 1851. Dermatologist recommended skin care, body care, hair care, beauty products made using a variety of natural & well-sourced ingredients.

Title Length57 chars

Recommended: 50-60 chars (~329px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (76/122) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap
robots.txt

143 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

27/100
Needs Work
7 12

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
7/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:2,651
Token eff.:Optimal
Depth:1/5

Structured Data

13 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
12
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
10/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
76/100
A
42 mg
CO₂e / view
415.5 KB
Page Weight
90%
Cleaner Than
New Visitor
48 mg
vs
Returning (cached)
24 mg
Annual (10K/mo)
5.0 kg
Emission Segments
Data Center
2 mg
Network
12 mg
Device
28 mg
Resource Breakdown
Images
329.4 KB
HTML
74.3 KB
Other
11.8 KB
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

86%Very Good
Interactive

HTTPS

WAF

74d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

30.04.2026

Valid Until

29.07.2026

Subject Alternative Names (1)

www.kiehls.co.uk

SHA-256 Fingerprint

52:95:B9:7B:C2:50:44:FB:6C:B2:1D:AB:26:56:A3:35:05:41:AE:6C...

Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
9fc716e0984edc9a-FRA
content-encoding
⚡ Brotli(br)
content-security-policy
frame-ancestors 'self'
content-type
text/html;charset=UTF-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-002fa101.gslb.pphosted.com
mxa-002fa101.gslb.pphosted.com

Domain Information

kiehls.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, minimum-scale=1.0, initial-scale=1.0, user-scalable=yes
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Amiri + Roboto

WCAG Partial
62/100
Readability
/30
19/30

12px · LH 1.50

Hierarchy
/20
6/20
WCAG
/25
17/25

1:1 min contrast

Performance
/25
20/25

System fonts

Heading Font

Amiri

Sans

Body Font

Roboto

Sans12px

Contrast Ratio

1:1

7 issues

Reading Comfort

~46 CPL

Optimal (45–75)
44px
h2
20px
h3
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 58

Color Palette

9 unique colors
21:1 AAA Light
#ffffff
Background· 26.7%
#000000
Background· 18%
#e9e9e9
Primary· 0%
#373e20
Secondary· 11.8%
#1a3f2b
Secondary· 5.7%
#524c32
Secondary· 4.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1
AB TastyMid-Market

Experimentation and conversion optimization

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

4

Categories

5

Total Tools

2

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

15 Resources

13
Scripts
2
Styles
9
Async
1
Defer

Top Script Sources

local(2)smct.co(1)cdn.tkrconnector.com(1)cdn.kickdynamic.com(1)cdn.cookielaw.org(1)

Website Identity

OFFERS

OFFERS

siteNavigationElement

Naturally Inspired Skin Care, Body and Haircare

18005262563
www.kiehls.co.uk/offers.html
Location detected: 🇬🇧 United Kingdomvia tld
en

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Last analyzed: 16 May 2026 at 02:53

Historical Analysis & Change Tracking